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Alinta Energy and Banjo Power WA with Positive Energy

Announcement posted by Banjo 06 Jun 2016

Local Western Australian energy brand, Alinta Energy has launched a winter campaign via Banjo to inject “positive energy”, at a time when customers rely on gas more than usual as the colder months set in.
The TV and radio campaign reinforces everything the brand has been providing to the WA community for the past 20 years, while encouraging people to relax and enjoy winter in the knowledge that they are with Alinta Energy. To reinforce the messages Alinta Energy are also giving away free gas to selected lucky customers during June, July and August.
Ben Lyttle, Banjo partner said: “We are sharing a few moments of relaxation: in front of a gas fire, a warm bath and a cup of tea, to position Alinta Energy as positive energy that continues to support WA.”
Renowned photographer Gary Sheppard directed the TV campaign and captured the stills, including ‘Georgie’ the golden retriever who behaved perfectly, despite conventional wisdom of working with animals.
At Alinta Energy, General Manager Sales & Marketing John Huggart said: “Winter is the perfect time for us to reach out and remind everyone of the benefits of being an Alinta Energy customer. Banjo worked with us to articulate the campaign strategy and messaging. We’re really excited to see this campaign in market.”
See the campaign here:
Dog TVC: https://vimeo.com/168293376/e398323d5c
Kettle TVC: https://vimeo.com/168293377/f482808e29
Fire: https://vimeo.com/168293374/0afb9d2c00
Bath: https://vimeo.com/168293082/97c7bdff1a

 
Client:
Alinta Energy
John Huggart – General Manager – Sales & Marketing
Adam McCarthy – Marketing Manager
Audrea Woolgar – Marketing & Customer Engagement Manager
Campaign name:
Alinta Winter Campaign
Launch date:
Monday 30 May
Banjo:
Laurence Cronin – Group Head Copywriter
Scott Hopkin – Group Head Art Director
Ben Lyttle – Planning Partner
Ryan Barlow – General Manager
Smita Yagnik – Senior Account Director
 
ABOUT BANJO
BANJO is an independent Australian advertising agency. It began in 2008 with the knowledge that, when you put your clients first, your best work follows.  BANJO’S clients include: AMP, Best&Less, Crown, Destination NSW, InvoCare, Nando's, NSW Clubs, Rheem, Royal Agricultural Society of NSW.