Charities to Benefit From Online Shopping

It is now easier than ever to donate to your favourite charity just by shopping online. Gifts4Good is a website that places a donation to your chosen charity when you shop at your favourite online retailers via Gifts4Good.

But what happens if you forget to shop through Gifts4Good? Alison Gray, the founder of Gifts4Good has developed the Shop 4 Good Reminder App. The Shop 4 Good Reminder App works with your browser to identify Gifts4Good partners.

Users download the app to their desktop and when they shop at a Gifts4Good partner a pop-up appears asking if they would like to make a donation to the charity of their choice at no extra cost. Gray developed the Gifts4Good website as she wanted to make it easier for consumers to support their favourite causes with their shopping. Alison says, ‘Gifts4Good is about the shopper being able to choose which causes they want to support. Many people have more than one favourite cause so I really wanted to create a tool that allowed them to choose their preferred charity at the time of purchase, not just support a default charity or one Gifts4Good chooses for them.’

She was then motivated to develop the Shop 4 Good Reminder when her friends told her they had shopped but had forgotten to use the Gifts4Good website. She realised a reminder tool was an effective way to remind shoppers they could donate to their favourite charities. Alison says, ‘I knew it was important to be able to remind supporters about Gifts4Good at the moment they were ready to buy - the pop-up does this.’

Gifts4Good and the Shop 4 Good Reminder App come at a time when shopping by referral or for incentive is commonplace. With so many websites ready to reward consumers for their online loyalty, it makes sense that charities are given more opportunities to earn some of the online dollars being spent.

Shoppers do not pay any extra to make a charity donation. All donations are made by the retailer so consumers can shop for their favourite brands while doing good.

To learn more about Gifts4Good or the Shop 4 Good Reminder App visit www.gifts4good.org.au/ reminder or contact Alison Gray on 0427 151 844.

Gifts4Good is an online shopping portal where every purchase supports a good cause. The business is presently taking part in a six-month startup incubator program for social enterprises (companies who want to do good and make money) called Two Feet, run by TDi and subsidised by National Australia Bank.