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The World’s Brightest Minds in Global Media, Marketing and Advertising to Speak at ADMA Global Forum

Announcement posted by ADMA 22 Jul 2016

Victoria’s Secret, The Metropolitan Museum of Art, Comedy Central, The North Face, Baidu, Paypal and Runtastic amongst 2016 line up

Sydney, 23 July 2016 – The Association for Data-driven Marketing and Advertising (ADMA) today announced line-up of speakers for this year’s ADMA Global Forum, taking place 10-11 August, 2016 at the Hilton, Sydney.

“All of our 2016 speakers have one thing in common. Irrespective of geography and sector they have all shaken up traditional thinking in order to significantly drive forward their industry, said Jodie Sangster, CEO ADMA. “We are bringing together the world’s brightest minds from all corners of the globe in order to inspire, educate and challenge our audience of leading Australian marketers.”

 The ADMA Global Forum is the region’s only conference that brings together so many global influencers in data driven marketing, media, advertising and technology and this year will feature speakers from the USA, Austria, Singapore, China, Netherlands and Australia. 

 Global keynotes include:-

·     Baidu, Tao (‘Tony’) Zhang, Senior Manager Overseas Channels: Digital transformation and the future of customer experience – China opportunity

·    Comedy Central, Walter Levitt, CMO: Building a multi-channel, multi-platform brand for Millennials

·    Paypal, Ben Edwards, Vice President: Harnessing digital disruption - A practitioner’s guide

·    Runtastic, Florian Gschwandtner, Co-Founder and CEO/Stephanie Peterson, VP of Marketing & Strategic Communications: Put people first

·    The Metropolitan Museum of Art, Cynthia Round, Senior Vice President for Marketing and External Relations: Can we make our museums irresistible

·    The North Face, Ian Dewar, Senior Manager Consumer Lifecycles: The jacket you didn’t know you needed

·    Victoria’s Secret, Michael Goldberg, Creative Director: Great storytelling that means business

A   ADMA will also welcome inspirational Thankyou Water’s Co-founder and Managing Director Daniel Flynn to give a local keynote on ‘How to be remarkable’.

     The full programme can be viewed here with current confirmed list of speakers set out below:

A   Australia

BMW, Stuart Jaffray, General Manger - Marketing

BUPA, John Moore, CMO, Australia and New Zealand

Commonwealth Bank, Suart Tucker, General Manager Brand, Sponsorships & Marketing Operations

Destination NSW, Anthony Laver, General Manager, Marketing

Dan Murphy’s, Yolanda Uys, Head of Marketing
Hey You App, Rebekah Campbell, Co-Founder and Executive Director

Qantas, David Murray, Digital Adviser, Digital Innovation, Brand, Marketing and Corporate Affairs

REA Group, Libby Minogue, Executive General Manager, Media, Marketing & Property Related Services

Redbubble, Barry Newstead, Chief Operating Officer

Stockland, Ben Allen, CMO

Slack, Mike Clapson, Manager APAC, Sales Team

Telstra, Rocky Scopelliti, Global Industry Executive – Banking, Finance and Insurance

Thank you Water, Daniel Flynn, Co-founder, Managing Director

The Works, Douglas Nicol, Partner/Owner

Tourism Australia, John Mackenney, General Manager, Digital Transformation

Twitter, Karen Stocks, Managing Director

Uber, David Rohrsheim General Manager Australia & New Zealand

Austria

Runtastic, Florian Gschwandtner Co-Founder and CEO

Runtastic, Stephanie Peterson, VP of Marketing & Strategic Communications

Belgium

Starwood Hotels and Resorts, Daniel Kerzner, VP Distribution, Digital, Loyalty & Partnership Marketing (EAME)

China

Baidu, Tao (‘Tony’) Zhang, Senior Manager Overseas Channels

Singapore

Credit Suisse, Joseph Toh, Head of Strategy & Innovation - Asia Pacific

MasterCard Asia Pacific, Sam Ahmed, SVP Marketing

Visa, Nicki Kenyon, Vice President, Marketing APAC

Thailand

Minor Hotel Group, Anthony Green, Director of Digital Development

US

Dover Saddlery, (Lorelle Carpenter, VP Marketing

UK

CSID, Adam Tyler, Chief Innovation Officer

 US

1800Flowers.com, Amit Shah, Senior Vice President Marketing

Caterpillar, Connie LaFlamme, Senior Marketing Consultant

Comedy Central, Walter Levitt, CMO

Dover Saddlery (US), Lorelle Carpenter, VP Marketing

Havas Media, Tom Goodwin, SVP Strategy and Innovation

Khan Academy, Nick Preston, Head of Data & Analytics

Merkle, George Gallate, CMO and SVP

PayPal, Ben Edwards, Vice President, PayPal.com

The Metropolitan Museum of Art, Cynthia Round, Senior Vice President for Marketing and External Relations

The North Face, Ian Dewar, Senior Manager Consumer Lifecycle

Victoria's Secret, Michael Goldberg, Creative Director, Head of Data and Analytics

About ADMA

The Association for Data-driven Marketing and Advertising (ADMA) is the principal industry body for information-based marketing, media and advertising as well as the largest marketing and advertising association in Australia. ADMA has over 600 corporate members including major financial institutions, telecommunications companies, energy providers, leading media companies, travel service companies, airlines, major charities, statutory corporations, educational institutions and specialist suppliers to the industry, including advertising agencies, software and internet companies.