Some say 'Pokemon Go'. We say it is 'Podcast Go!'. On demand content to connect Australia to international audiences

Panel Event Examines How Podcasts Leverage ‘On Demand’ Content To Connect Australia To International Audiences

From Vice’s Election Podcast, to the Australian semi-finalist in Radiotopia’s Podquest, Australians are leveraging the power of podcasts to reach wider audiences. The podcast The Razor Sharp Show is hosting a panel discussion to understand how this simple audio format is changing the way we create content and connect to a worldwide audience.

Melbourne, Australia | 25 July 2016

Can Australia leverage podcasts to communicate in an ‘on demand’ society and connect to audiences beyond our shores?

Podcasts Are Here To Stay

From the 2014 success of Serial to the Election Podcast that valiantly strived to make sense of the Australian 2016 election, podcasts are becoming an increasingly popular method of communication.  

Part of the podcast’s appeal is it’s ‘on demand’ nature. In a world of Netflix and Uber, it is necessary to consider podcasting as part of a communication and marketing strategy.

Ray Milidoni, host of the Razor Sharp Show podcast, says the benefit of podcasting for business owners is two-fold.

“Society now wants their movies on demand. They want their car ride on demand. As we heard during this year’s Federal election, they want their election news on demand. As business owners, we can use this culture of ‘on demand’ to our advantage!

We’ve had a great response from our audience of entrepreneurs, they love the on-demand inspiration and education they get from our show. And our guests - also business owners - find their podcast episode to be an effective marketing tool.”

A recent Salesforce analysis of high performing marketing teams found that 85% of highly performing teams are using podcasting to their advantage.

With the high number of people wanting to get started with podcasting below are 5 tips from Matt Romania and Ray Milidoni and what they learned when starting The Razor Sharp Show.

1) Schedule everything. Ray knew that it all needs to be automated so you need to create a podcast plan to assist with time management and schedule everything well in advance - guest research time, interviews, episode go live days and promotion.  

2) Use templates to speed up your schedule. Create as many frameworks as you can with your first guest so you can use them for future guests - this way you're not starting from scratch every time. This could include your show structure, guest emails and marketing content.

3) Audience. Want listeners? Matt knew that to grow the show he needed to ask EVERYONE in his contacts list to get involved in the early stages. You need to ask them to listen, for feedback and if they would like to join your new community (i.e. they subscribe to you on iTunes). Not everyone will be interested but they may know someone who is. You may even end up with a podcast co-host as a result!

4) Continually improve. From audio quality to promoting episodes on facebook, everything can be improved over time. Always ask... Is there a better way? And schedule a time once per month to test and try new methods, tools to techniques.

5) Have Fun! Enjoy what you are doing and make sure you have fun doing the podcast, while the podcast might be audio the energy can be captured from the tone of your voice.

Podcast Practitioners Speak at Docklands Innovation Hub Hatch Quarter

On August 4th podcast hosts Matt Romania, Ray Milidoni of The Razor Sharp Show, Steve Glaveski of Future2, Logan Merrick of Buzzinga, along with storytelling expert Megan Davis of Spendlove and Lamb will discuss how the cultural landscape is changing and how to use this medium as a way to educate, inform and connect with a worldwide audience.

“Podcasting has helped to grow awareness of and develop both my personal and my company's brand.  It has provided an opportunity to connect with and build relationships with influential thought leaders and members of the innovation and technology ecosystem both in Australia and abroad, opening the door to new business opportunities.” - Steve Glaveski from Future², the number 2 ranking podcast on the business charts

“Podcasting has added another layer of engagement with our existing audience, where previously we would attract a big audience of readers, we now attract listeners as well. This is new channel of attracting opportunities for both our core business, and for myself personally. Listening to Podcasts is my way of tapping into the conversation had by people I admire all over the globe. Which has added immense value to my walk to and from work!” - Logan Merrick from popular start up focused podcast Buzinga

“Every person out there has amazing stories inside them. Podcasts are a low barrier way to share those stories with anyone in the world. Truth is stranger than fiction and as I listen to an increasingly long list of podcasts I understand how unified we are in the human condition. And how incredible things can happen to anyone. I am constantly amazed and moved by what I hear.” - Megan Davis, Lead Storyteller of storytelling consultancy Spendlove and Lamb

Ray Milidoni invites all media influences and business owners to join his podcast launch event - to learn more about podcasting and how it can be used to your advantage: www.RazorSharpShow.com/launch

Ray Milidoni // The Razor Sharp Show

Ray Milidoni hosts the Razor Sharp Show - A new Australian podcast put together to educate, inspire and motivate its community of entrepreneurs and business owners.

Ray and his co-host, Matt Romania, are putting on a launch event to educate entrepreneurs and business owners about podcasting - the benefits of being on a podcasting, as well as starting your own show.

Razor Sharp Show: www.RazorSharpShow.com

Contact: hello@RazorSharpShow.com

Launch event (Thursday 4 August): www.RazorSharpShow.com/launch  

Free Media Pass To Event (Private Link) -  http://razorsharpshow.com/mediapass