IBD Shop officially launches in China – provides Chinese access to high-quality, authentic goods
Announcement posted by MINTPR 25 Jul 2016
• Direct marketing and sales platform to build brand awareness, connect with Chinese consumers, and transact safely online
SHANGHAI (August, 2016) International Brands Direct Limited announced the launch of IBD Shop (IBDSHOP.COM), a Chinese online brand and sales platform that allows global brands to sell directly to Chinese consumers in China on a simple and cost-effective basis. The launch follows the launch of International Brands Direct successful Shop Abroad platform in late 2015.
Provides brands an opportunity to effectively reach Chinese consumers
Approximately 60% of luxury purchases are still bought offshore by Chinese consumers, either online or during shopping trips abroad. Fake products are still a rampant problem in China – both online as well as in bricks and mortar stores.
IBD was conceived based upon these desires and trends, as well as the fact that Chinese consumers are starting to look for unique brands that are either not available in China or available only in the main cities. International brands are looking for a trustworthy platform that connects, communicates and can transact with consumers in cities all over China. IBD allows Chinese consumers to buy genuine products directly via a legal, established cross border sales platform.
IBD Shop brings luxury brands – from well-known brands to unique, niche brands – the opportunity to build brand awareness and new customers through a turnkey platform that includes: marketing promotions, Chinese social media, media tie-ups, and data marketing. IBD converts brand awareness into sales by driving the consumers to the Shop Online platform to directly purchase and safely transact online.
IBD Shop makes it easy for both the merchant and the Chinese consumer, bridging that gap to facilitate a seamless sales transaction. IBD is a Chinese-only language platform as it is targeted directly to the Chinese market, allowing them to navigate the site easily. IBD provides full translation and brand messaging to ensure relevance to the target audience. Moreover, consumers can pay in Chinese RMB currency via the most popular local payment platform, capturing a large segment of customers who may not have a credit card enabled for online transactions. For brands this means more customers, and more sales.
IBD handles all logistics, including the shipping of the product directly to the end consumer, working with China customs as well as providing local customer service support to ensure continuous customer satisfaction.
Building awareness directly with Chinese fashion fans
IBD Shop attracts and communicates with Chinese fashion followers through popular social media channels, focusing on fashion and related beauty and lifestyle brands. Until now, quality fashion brands have not had access to a dedicated fashion-driven platform to connect, communicate and transact directly with Chinese fashion followers. Chinese fashion consumers much prefer to buy directly from a trusted dedicated platform like IBD Shop, which gives them the comfort of purchasing genuine and authentic brand products in their own language, and in their own currency.
International retailers now have the option to go directly to Chinese consumers, avoid large discounting sales platforms, and to control their brand positioning and counterfeit goods through a direct communications and sales platform.
# # #
For more information:
Contacts
China: Lisa Chai (lisa.chai@ibdshop.com)
UK: Wing-Yun Wong (wy.wong@firstcp.com)
AUSTRALIA: Monique Haylen (monique.haylen@ibdshop.com)
Provides brands an opportunity to effectively reach Chinese consumers
Approximately 60% of luxury purchases are still bought offshore by Chinese consumers, either online or during shopping trips abroad. Fake products are still a rampant problem in China – both online as well as in bricks and mortar stores.
IBD was conceived based upon these desires and trends, as well as the fact that Chinese consumers are starting to look for unique brands that are either not available in China or available only in the main cities. International brands are looking for a trustworthy platform that connects, communicates and can transact with consumers in cities all over China. IBD allows Chinese consumers to buy genuine products directly via a legal, established cross border sales platform.
IBD Shop brings luxury brands – from well-known brands to unique, niche brands – the opportunity to build brand awareness and new customers through a turnkey platform that includes: marketing promotions, Chinese social media, media tie-ups, and data marketing. IBD converts brand awareness into sales by driving the consumers to the Shop Online platform to directly purchase and safely transact online.
- IBD Chairman Andrew Waters emphasized: “Both retailers and Chinese consumers want to connect and are hesitant to sell and buy on the major portals in China due to concerns over brand destruction and product authenticity."
IBD Shop makes it easy for both the merchant and the Chinese consumer, bridging that gap to facilitate a seamless sales transaction. IBD is a Chinese-only language platform as it is targeted directly to the Chinese market, allowing them to navigate the site easily. IBD provides full translation and brand messaging to ensure relevance to the target audience. Moreover, consumers can pay in Chinese RMB currency via the most popular local payment platform, capturing a large segment of customers who may not have a credit card enabled for online transactions. For brands this means more customers, and more sales.
IBD handles all logistics, including the shipping of the product directly to the end consumer, working with China customs as well as providing local customer service support to ensure continuous customer satisfaction.
Building awareness directly with Chinese fashion fans
IBD Shop attracts and communicates with Chinese fashion followers through popular social media channels, focusing on fashion and related beauty and lifestyle brands. Until now, quality fashion brands have not had access to a dedicated fashion-driven platform to connect, communicate and transact directly with Chinese fashion followers. Chinese fashion consumers much prefer to buy directly from a trusted dedicated platform like IBD Shop, which gives them the comfort of purchasing genuine and authentic brand products in their own language, and in their own currency.
International retailers now have the option to go directly to Chinese consumers, avoid large discounting sales platforms, and to control their brand positioning and counterfeit goods through a direct communications and sales platform.
# # #
For more information:
Contacts
China: Lisa Chai (lisa.chai@ibdshop.com)
UK: Wing-Yun Wong (wy.wong@firstcp.com)
AUSTRALIA: Monique Haylen (monique.haylen@ibdshop.com)