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623% increase in outsourcing inquiries post Brexit

Announcement posted by Tonkin Corporation 26 Jul 2016

Global release of SME demand

A well-known outsourcing company has just reported a dramatic increase in inquiries for its services and, at first, Kenelm Tonkin, CEO, Tonkin Corporation thought his marketing team were having an unusually good month.

“From 27th June, we started to see a lift in inquiries for our outsourcing services, customer support, help desks and technical support services. Of course, we were excited but wanted to understand what marketing was doing differently.”

Then a tell-tale trend emerged.

“After a week or so, we could begin to see that a large proportion of the demand was coming from the UK and, given the timing and in the absence of any other factor, we concluded it was a Brexit phenomenon”, Kenelm Tonkin continued. “So we took a closer look and found they were all small to medium sized. It was as if, psychologically at least from what they were saying, that the more nimble British companies feel unleashed to think of global solutions to outcompete the large corporations.”

Tonkin Corporation continues to conduct research as to why British SMEs feel freer to look at outsourcing even though the UK’s exit from the European Union is yet to formally commence.

The demand increase used inquiries from the month ended 23rd June as a base and compared it with the month to 23rd July, yielding a 623% increase in UK inquiries from a base of 46 requests for information.

 

Visit: Tonkin Corporation www.Tonkin.co, List Marketeer www.ListMarketeer.com,
Kenelm Tonkin:
www.KenelmTonkin.com

To interview Kenelm Tonkin or for further information and images, please contact:

Avril Beaumont | Tonkin Corporation | +1 646 652 6551 | avril.beaumont@tonkin.co

About Kenelm Tonkin
Kenelm Tonkin’s experience as Chairman and CEO of Tonkin Corporation, a three-time BRW Fast 100 company, sharpened a strategic mind skilled in discerning the profitable from the unviable. Kenelm distils complex information, spots emerging opportunities and reframes business questions to reveal reliable answers about the future. Kenelm is respected for the sharp commercial insights he offers in his regular Australian Financial Review column.

Tonkin Corporation is a business outsourcing, data and media company spanning the United States, Australia, Singapore and the Philippines. The outsourcing division specialises in customer service, help desk and technical support services. The data division offers telephone-verified marketing lists, marketing software and data cleansing services. The media division publishes a portfolio of digital B2B properties, produces business conferences and stages training seminars.