Good Design Award winners share their top tips

360 PR are excited to announce that they are now representing Tiller Design – award winning specialists in product design and development. Having spent over 25 years in the business of product design and commercialisation, Robert Tiller and his team are the geniuses behind some of the world’s breakthrough medical, consumer and tech products available on the market today. From a pencil sketch to the shelves of major retailers or hospitals and even your local coffee shop – Tiller Design are the go-to when it comes to getting quality products to market. For information: http://www.tillerdesign.com/

Recently taking out two awards at the prestigious 2016 Good Design Awards, plus finalist for five of their other innovative products, Tiller Design are the true experts when it comes to product design, development and commercialisation. The award winning Australian product developers Tiller Design share their top tips to get an idea to market.

Tiller’s top tips to getting an idea from a light bulb moment to the stores include:

1. Don’t invest time and money on patents until the design team has created concepts that meet the many needs and is clearly solving your customer’s problems.
2. Work with a product design team who can guide you through the entire process from concept to finished production, create a solid design strategy, rather than multiple agencies along the way.
3. Understand time frames and plan your budget accordingly.
4. Plan for the transition to manufacture, and know your path to sales channels early.
5. Let a trusted design team lead the design project and connect the product to your customers. Above all don’t give up, there will be many highs and lows along the way.

For more information, please contact Rachel King: rachel@360pr.com.au