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While Australia Suffers #censusfail One Survey Shines Through

Announcement posted by Beer Cartel 10 Aug 2016

One survey has not suffered the same fate as the Australian Census with over 6,500 Australian beer drinkers taking part in the largest survey ever undertaken for craft beer.

Created by craft beer retailer Beer Cartel, the 2016 Australian Craft Beer Survey is the most comprehensive, publicly available research ever undertaken with Australian craft beer drinkers.

Richard Kelsey, Director of Beer Cartel said the results of the survey to be released Friday 12th August provide an excellent insight into the Australian craft beer landscape.

“Before getting into craft beer, my former working life was in market research. This is my opportunity to give back to a young and vibrant industry,” said Mr Kelsey.

“We have designed the research to provide a fantastic bird’s eye view of the growing Australian craft beer scene, in the only segment of the beer market which is in continuous growth. This inaugural study will provide a clear understanding of consumer trends towards craft beer.”

The research will reveal:

- Australia’s best craft brewery

- Australia’s most consumed beer style

- Australia’s favourite beer style

- The number one beer producing nation in the world

- Craft beer purchase and consumption habits

- Attitudes to craft beer

Chris McNamara, Executive Officer of the Craft Beer Industry Association (CBIA) of Australia said that the study was a fantastic initiative at better understanding the Australian craft beer drinking landscape.

“This study by Beer Cartel will help reveal a lot of perceptions we have towards the Australia craft beer market, while building upon these further,” said Mr McNamara.

To learn more about the 2016 Australian Craft Beer Survey contact Richard Kelsey +61 405251864.