Frost*collective toasts Coronation’s coveted UDIA award win
Announcement posted by Frost*Collective 10 Aug 2016
| MEDIA RELEASE
| 10 August, 2016 |
| Frost*collective toasts Coronation’s coveted UDIA award win
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| SYDNEY - 10.08.16: Frost*collective is excited to announce that with property developer, Coronation, the residential development The Paper Mill has been awarded the prestigious Meriton Excellence in Marketing award from The Urban Development Institute of Australia (UDIA). The award was announced at a gala event on Friday, 5 August.
Frost*collective was commissioned by Coronation to create a brand identity, strategic positioning and marketing campaign for The Paper Mill, a ground-breaking urban renewal project playing a key role in revitalising the south western Sydney hub of Liverpool. Joseph Nahas, Managing Director, Coronation said, "The changing face of south western Sydney, coupled with the opportunity to revitalise a long neglected riverfront location and opportunity to capture the historical features of the site, meant that our marketing campaign was always going to need to be something special. “When we look at those who were also finalists for this award and the projects they have created, we are very proud of how Frost* has captured the essence of The Paper Mill and brought it to life – and importantly how this has resonated with purchasers," he said.
Additionally, Mirvac and UrbanGrowth NSW’s flagship development, Ovo, in the Green Square Town Centre, for which Frost*collective created a new brand and full marketing campaign – was announced as a runner up in UDIA’s Marketing Excellence award. “Having our projects recognised by the industry’s most prestigious awards is a great achievement,” said Vince Frost, CEO Frost*collective. “We also want to say congratulations to Rebel Property Group with whom we worked on Pacific, Bondi which recently won the Urban Taskforce’s ‘2016 Development of the Year Award’. It was a real honour to be part of this project involving what is a rare and iconic Sydney landmark.” The Pacific Bondi project included creating the naming and branding for the $450 million renewal of the Swiss Grand Hotel at Bondi. This mixed use development includes premium apartments, a Woolworths Metro, shops and the QT hotel. “There’s some outstanding work being done in the sector, so knowing that we’ve been part of these winning and highly regarded developments is extremely rewarding for everyone involved,” Frost said. For all media enquiries About Frost*collective We are a collective of strategists, built-environment specialists, digital innovators and highly creative designers who are dedicated to designing a better world with every project. We offer the benefits of collaboration across Frost*collective which is at the intersection of digital, physical and visual experiences. We work with businesses to create products and solutions, tailored to our client needs, that transcend technologies, channels and media with a focus on the overall experience. frostcollective.com.au
The Urban Development Institute of Australia (UDIA) NSW is the state’s leading development industry body, representing more than 500 member companies and agencies across the public and private sector. Our members range from councils and state government departments to academics, lawyers, engineers and developers. UDIA NSW advocates for better planning; timely and affordable housing; effective infrastructure delivery; and the building of vibrant communities to stimulate jobs growth. http://www.udia.com.au/
About Urban Task Force
The Urban Taskforce is a non-profit organisation representing Australia's most prominent property developers and equity financiers. We provide a forum for people involved in the development and planning of the urban environment to engage in constructive dialogue with both government and the community. | |
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