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History Will Be Kind Strengthens Entertainment Portfolio

Announcement posted by AHEDA 13 Sep 2016

Award winning integrated communications agency, History Will Be Kind (HWBK), is continuing its stellar year with the addition of Twentieth Century Fox Home Entertainment to its growing client roster for a one off integrated project to support one of the studio’s key Home Entertainment releases.

Following a competitive pitch, HWBK will partner with Fox Home Entertainment’s PR agency Frank PR to deliver an integrated strategy designed to support the digital and Blu-ray/DVD launch of X-Men: Apocalypse, the latest instalment in the successful X-Men franchise. Campaign activity will cover a range of initiatives across social media, content, activation and communications amplification.

Kristen McGrath, Associate Director of Publicity and Promotions at Twentieth Century Fox Entertainment, said: “The HWBK team not only have expertise in both traditional and digital media activations, but have proven themselves to be innovative and strategic thinkers. With their unique creative approach the highly anticipated release of X-Men: Apocalypse on DVD, Blu-ray and Digital is sure to be a compelling campaign.”

Emma-Jane (EJ) Granleese, Managing Partner of HWBK, said the team is thrilled to be collaborating with Twentieth Century Fox Home Entertainment.

“Our exciting new partnership is a clear testament to our team’s strengths and unique offering. HWBK is dedicated to creating, planning and executing high impact, content driven communications programmes and our channel agnostic approach means we can quickly and easily adapt to the evolving media landscape. This is a fantastic opportunity and we are delighted to be working with such a high calibre client who shares both our values and our commitment to creating great work.”

The win is the latest in a line of new business partnerships, including Steptember (Cerebral Palsy Alliance), Brown Forman and Merlin Entertainments Groups’ SEA LIFE Sydney Aquarium.                                                                                      

The HWBK hybrid offering of social media, traditional and digital communications is supported by in-house production, design and digital build capabilities. The company is proudly part of the Deepend Group, an independent, digital communications and innovation consultancy group which includes leading specialist agencies Deepend (Digital), How To Impact (Innovation), Nomad (Mobile) and History Will Be Kind (PR/Social Media). 

 

ENDS

 

For further information or images please contact:

Cara Heasmen

Account Executive

T: (02) 8046 4848

Cara.heasmen@historywillbekind.com.au

 

About Deepend Group:

The Deepend Group is an independent, digital communications and innovation consultancy group. Our specialist companies are a new breed of business innovators, fluent in the ever‐changing digital and technology landscape. They analyse, create and measure successful outcomes that transform businesses. Our business portfolio includes:

History Will Be Kind

www.historywillbekind.com.au

A new breed of communications agency, operating at the crossroads of public relations, social media & digital communications. We create stories that people want to share and conversations that you want to be part of, that tap into trends and drive opinion.

Deepend

www.deepend.com.au

One of the most established digital marketing & communications agencies in Australia with offices in Sydney and Melbourne. We help businesses succeed with great engineered ideas and innovations, which have people at their heart.

Nomad

www.nomadagency.com.au

Work with clients & agency partners to create products and solutions for personal devices. This includes apps, mobile websites, tablet development and Smart TV solutions. We do this through a process of exploration, design, development and marketing activity.

How To Impact

www.howtoimpact.com 

A dedicated innovation agency, operating since 2008 in Australia. Our aim is to raise the bar on the effectiveness of innovation in Australia, by coming up with ideas that stick. We believe that the right process, structure & behaviours can unlock growth and a greater return on innovation investment.