Match Media wins Tourism New Zealand Media account

Sydney 20 September, 2016: Tourism New Zealand (TNZ) has selected Match Media to work across all media in Australia effective from December 2016. 

Kate Necklen (TNZ General Manager Global Marketing Communications) said: “We were very impressed with Match’s grasp of technology, digital and analytic insight as well as a strong understanding of the tourism market. We are very much looking forward to working with the new team.  We have a glocal way of working hence it is important to improve the integration of creative and media to maximise responsiveness in our campaigns at a local and global level. ” 

The Australasian market is hugely important to Tourism New Zealand, both in vicinity and volume of visitors and is therefore crucial to maximise return locally.  Match will also be tasked with helping add value to the global Facebook and Google partnerships that TNZ manage globally.  The organisation’s marketing work is largely digital in nature, and handled by Razorfish across the world (outside of Australia), Whybin TBWA manage the local branding activity with the 100% pure New Zealand Campaign.


James Simmons, COO of Match said: “This is a wonderful win for Match, there are a lot of people at Match clamouring to have the chance to work on the TNZ account. It’s an amazing brand and very digitally progressive, which is the perfect blend for Match. Add that to our opportunity to interact globally with Razorfish as part of the Publicis Groupe and  it’s a unique win for Match. “

This latest win follows the recent announcement of Match Media winning the 2017 Rugby League World Cup.

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For further information contact:

Angela Cross

Pilot PR

+61 412 929 307 and angela@pilotpr.com.au

About Match Media

In June 2015 Match was acquired by Publicis Groupe to become part of the Blue 449 network, a new global network comprised of like-minded entrepreneurs embracing technology and data to deliver growth for clients. Match is a multi-award winning agency, globally recognised by the Warc 100 as the 19^th best media agency in the world. Match is also ranked 17^th in the Best Places to Work Survey Asia for small to mid-sized companies. Founded in 2003 Match bills in excess of $250million and has a staff of over 100.  Match specialises in media strategy and buying, digital planning and buying, search, social and analytics and are experts in unjumbling today’s complex media landscape.  Match Mission is to simply help clients grow by creating work that works.  Further information on Match Media can be found at www.matchmedia.com.au