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MEDIA ALERT: Mystery Box Rally kicks off in Adelaide for the first time

Announcement posted by Mystery Box Rally 21 Sep 2016

MEDIA CALL: FRIDAY 23RD SEP – MYSTERIOUS PRE-RALLY AUCTION
With no prior knowledge on the route they will be taking or the vehicles they will be driving, 300 courageous Mystery Box Rally participants from all across Australia gather in Adelaide for a private auction the night before the rally starts, to bid on their dream Mystery Box car based on their fundraising amount (minimum $3,000).
 
The total funds raised for Cancer Council is currently more than $630,000 and increasing every day. Join us at Manheim Adelaide this Friday afternoon to watch the 300 participants gearing up for an epic and mysterious 5-day road adventure!
 
WHEN:                                   4.30pm onwards
WHERE:                                 Manheim Adelaide, 75-83 Wilkins Rd, Wingfield SA 5013
PHOTO / INTERVIEW OPP:  Local and interstate teams, support crew, and Box Rallies Founder, James
Freeman will be available for interviews and photos before and after the auction about the rally.
 
 
 
MEDIA CALL: SATURDAY 24TH SEP – RALLY DEPARTURE MANHEIM ADELAIDE
Witness the colourful convoy of 150 Mystery Boxes kick-start in Adelaide for the very first time! Creative motifs, glitter, stickers and crazy car accessories, it will be a picture perfect send off as the 300 participants bid farewell to Adelaide and head out to quintessential towns and off-the-beaten tracks for an unknown 5-day round-trip adventure, all in the name of raising critical funds for Cancer Council.
 
WHEN:                                   7.30am arrival for 9.30am departure
WHERE:                                 Manheim Adelaide, 75-83 Wilkins Rd, Wingfield SA 5013
PHOTO / INTERVIEW OPP:  Local and interstate teams, support crew, and Box Rallies Founder, James  
Freeman will be available for interviews and photos prior departure. Their penchant for fancy dress and creatively decorated cars will provide unique visual content.
 
ABOUT MYSTERY BOX RALLY
Mystery Box Rally is perfect for those who crave adventure and embrace mystery. This unique and exciting rally sees teams of two driving over five days to destinations unknown, all to raise funds for much needed cancer research and treatment.  A fly-in fly-out adventure, the rally takes care of sourcing the cars so teams can focus on what’s important - the fundraising.
 
Teams will find out what car they will be driving at a private auction the day before the rally. The amount of ‘money’ they have to bid with is based on their fundraising total, so the more they raise the better their chance of securing their ‘dream’ Mystery Box. The next big mystery is of course the route, with teams told each morning where they will be driving that day. The itinerary promises participants a trip of a lifetime, taking them through some of the most incredible landscapes this country has to offer, as well as outback dirt roads and majestic small towns.
 
Mystery Box is part of Box Rallies, founded by James Freeman, after he lost both his parents to cancer within 12 months of each other. Described as the mad baby brother of Shitbox Rally, also a Box Rallies initiative, Mystery Box is a reward for all the fundraising teams do prior to the event and is a chance to meet like-minded people. It also offers a unique way to see our vast and beautiful country. To qualify for the Mystery Box Rally, supporters must have raised a minimum of $3,000.
 
In 2013 the inaugural Mystery Box Rally saw teams travel through remote parts of New South Wales and country Melbourne. Taking in the sites of Hay, Echuca, Deniliquin, Willandra, White Cliffs, Tibooburra (one of the most remote towns in NSW), Wentworth, Mildura before finishing in Melbourne. Teams taking part in 2014 set out to secret locations across Queensland and New South Wales. Taking them from Brisbane to Hebel, the most north-west town in NSW at Tibooburra, Hungerford, St George and the most western winery in QLD, and back to Brisbane. In 2015, Mystery Box Rally embarked on two adventures, where teams further discovered the remote small towns of Queensland and New South Wales. In August, teams travelled from Townsville to Richmond, Normanton, Chillagoe and Mission Beach via Port Douglas before heading back to Townsville, whilst in November, participants explored the New South Wales outback from Sydney to Menindee, Lake Cargelligo, Louth and the vineyards of Orange before travelling back to Sydney.
 
Previous Mystery Box Rallies have raised a combined total $1.175 million for vital Cancer Council research programs. For more information please visit www.mystery-box.com.au
 
-ENDS-

MEDIA CONTACT
Holysmoke! Agency
Amanda Fry, Yvonne Kong or Laura Heslop
P: +61 2 8354 0931
E: amanda@holysmokeagency.com.au; yvonne@holysmokeagency.com; laura@holysmokeagency.com