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FROST* FUTURE PROOFS BREWSTER MURRAY

Announcement posted by Frost*Collective 05 Oct 2016

BM’s new look respectfully articulates 70-year heritage with its design ethos

SYDNEY – 5 October, 2016: Brand and communications agency Frost* was approached to reposition the brand of long-established architect, interior and urban space design company Brewster Murray. The aim of the project was to build perceptions of the business as a contemporary and proactive design-led studio in a changing and highly competitive market.

Frost*’s new corporate identity for the practice respects the company’s heritage while communicating Brewster Murray’s positioning as a dynamic architectural solutions provider.

Recognising that the market continues to see the growth of smaller, agile and responsive architectural practices flourish, the new corporate identity needed to communicate the business’ ethos of design and connection, and profile it as a practice that delivers things differently.

“We are a multi-disciplinary architectural practice who aspire to design excellence in everything we do,” said Michael Bullen, Director, Brewster Murray. “Frost* has created a new brand identity that articulates this ambition yet communicates our authenticity and history. The result is progressive and dynamic, and is consistent with our plans that ensure the future success of the business.”

The attributes inherent in Brewster Murray’s 70-history have been carefully considered in the design. Frost*’s single, multipurpose character aims to demonstrate the intelligent resourcefulness underpinning Brewster Murray's work, simply and efficiently. By retaining the name as a word mark, the new brand identity offers healthy respect to a firm that has built its success since 1946.

Frost*’s use of a restrained three-colour palette and just two weights of a single typeface – Helvetica Neue - are consistent with the efficiencies built into the brand logo. Frost* has drawn out the company attributes of agility, forward thinking and ambition and uses these to anchor all communications. The result is an efficient brand system celebrating smart design solutions in the face of real world limitations.

Brand applications include stationery, business cards, posters, event signage and exhibition invites.

For more information about Brewster Murray visit brewstermurray.com.au

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For all media enquiries


Chantal Omodiagbe
Communications Manager
0420 542 451
chantal.omodiagbe@frostcollective.com.au

Credits

Creative Director: Ant Donovan
Senior Designer:
Ryan Curtis
Designer: Louis Johanson
Strategy Lead:
Jeanne Ogilvie
Account Director:
Simon Wales


About Frost*collective

We are a collective of strategists, built-environment specialists, digital innovators and highly creative designers who are dedicated to designing a better world with every project. We offer the benefits of collaboration across Frost*collective which is at the intersection of digital, physical and visual experiences. We work with businesses to create products and solutions, tailored to our client needs, that transcend technologies, channels and media with a focus on the overall experience.

frostcollective.com.au


About Frost*
Inspiring ideas to life…

Frost* offers strategy, design and communications to create brands that contribute to better business, communities, cities and beyond. Solid strategic foundations and mindful brand management ensures that brands continuously add value and lead businesses forward. Combined with innovative design, Frost* creates authentic brand experiences that connect to hearts and minds.

frostcollective.com.au/collective/frost-design