First analytics credential in Australia launched

Melbourne, Vic – 6 October 2016 – The Institute of Analytics Professionals of Australia (IAPA), the largest analytics community in Australia, today announced the launch of the first evidence-based Analytics Credential in Australia. The Credential recognises analytics skills and capabilities benchmarked to industry standards.

IAPA has partnered with DeakinDigital, backed by Deakin University, to develop both a new analytics Professional Capabilities Standard and credential model. The Standards underpin a world-first system of independently verified, evidence-based analytics credentials that provide recognition of an individual’s experience, skills and capability gained through professional practice in the workplace. 

This will enable businesses and individuals to recognise analytics specific capabilities benchmarked against globally recognised academic and industry standards. The standard will be an essential tool for organisations to ensure that they recruit, develop and retain the best talent to effectively build an analytics team for the future.  

“The analytics industry continues to grow at a rapid pace, however, employers still find recruiting, developing and retaining analytics staff to be a huge challenge,” said IAPA General Manager, Annette Slunjski. “Built around skills and capabilities, analytics professionals and practitioners can now gain an industry-recognised credential that attests to their level of analytics expertise. For employers, this allows independent verification of candidate skills during recruitment and, in concert with the IAPA skills assessment tool, a structured approach to staff professional development.”

Credentials are applicable for those in Data Analyst, Data Scientist and Business Intelligence roles. Analytics experts from Telstra, ANZ, ATO, Optus, Analytikk Consulting, Tabcorp and SEEK provided input and feedback to ensure real-world requirements were incorporated into the Analytics Credentials. Data Analytics will be available from November, Data Science will launch by the end of the year and there are plans for a Business Intelligence Credential in 2017. 

Simon Hann, CEO of DeakinDigital commented, every organisation’s future is linked with its ability to effectively extract knowledge from data and that is why DeakinDigital is excited to be working with IAPA to develop a suite of Analytic Credentials. The Analytic Credentials will identify and recognise an individual’s analytic capability and enable them to stand out in the market for their expertise. For businesses, these credentials will ensure they recruit and develop the best talent to build an analytics team of the future.  

The Credentials are available exclusively as part of paid individual or corporate IAPA membership.

ENDS

About IAPA

IAPA promotes the growing strategic role played by data analytics in the business arena. IAPA is committed to aiding executive understanding of analytics role in business transformation and data-driven decision making; as well as developing recognition of analytics professionals in the wider business community. This includes establishing standards of practice, excellence, accreditation and education. IAPA also assists and supports organisations to find and retain staff, build high-performance teams, develop staff skills and enhance the perception of key analytics roles with the C-suite.

About DeakinDigital

DeakinDigital, backed by Deakin University, has created a world’s first Credential model that measures business critical capabilities benchmarked against globally recognised academic and industry standards. Its innovative model gives businesses the data to make better decisions about their people and become a high performing organisation. It allows people to take control of their future by converting life experience into something tangible, a new currency for career progression that employers and employees recognise, understand and value – DeakinDigital Credentials.