Sydney event sees Catchi partnering with Google
Announcement posted by Casual Fridays 13 Oct 2016
Digital marketing, CRO and Personalisation specialists Catchi are proud to partner with Google for a Sydney event on how to supercharge your CRO (Conversion Rate Optimisation) and use advanced analytics via Optimise 360 in combination with personalisation
Digital marketing, CRO and Personalisation specialists Catchi are proud to partner with Google for a Sydney event on how to supercharge your CRO (Conversion Rate Optimisation) and use advanced analytics via Optimise 360 in combination with personalisation to generate more online sales or leads.
Catchi's MD, Cornelius Boertjens, and Catchi's Australia GM, Michaela Aguilar, will be joined by Paul Keen from Airtasker as well as Krista Seiden, a well-known international Analytics Evangelist at Google. Together, along with other speakers, they will share insights and practical tips with digital marketers on how to translate your Analytics Data into an effective, well-designed CRO Optimisation program.
"The key to success with a successful digital strategy is to correctly interpret visitor behaviour and translate the insights into a solid conversion and personalisation strategy for your digital assets and across multiple channels," explains Boertjens.
During the four-hour event, these market-leading experts will cover how to go beyond the standard data analytics, sharing how to better interpret your data and how to capitalise on personalisation (breaking down your online marketing to several segments core to your offering).
Aguilar says Catchi is very pleased to have someone the calibre of Krista involved in the event. As the Analytics Advocate at Google Krista is an experienced leader in the digital analytics industry. She has also driven analytics and optimisation practices at Adobe and The Apollo Group. At Google she is responsible for education and advocating for digital analytics and optimisation best practices, as well as running the Google Analytics 360 training program.
This special event is part of Catchi’s popular CRO PROS event series organised for Australia's leading (Digital) Marketing professionals. It's a place to connect, share experiences and keep up to date on the latest in Digital. Attendees are mainly from medium to large sized organisations.
About Catchi:
Catchi are experts on Conversion Rate Optimisation, working with clients Staples, Aussie Home Loans, Toll Insurance, Les Mills International, IAG and, their most recent partnership, Ticketek.
Event details:
When: October 25, 2-6pm
Where: Google Sydney, Level 4, 28 Pirrama Road, Pyrmont NSW 2009, Australia
Tickets: $37.00+ $2.66 fee available from www.catchi.digital/cro-pros-event
For further information or to speak to a member of the Catchi team, please contact Michaela Aguilar on +61 2 8006 1621 or michaela@catchi.com.au. Please find an image attached of Catchi MD Cornelius Boertjens. If you are interested in attending this event as media, please let us know and we will arrange full access.