iProximity Launches Global Mobile Coupon Agency – Mobile Coupon Factory

Retail is becoming a highly connected experience, both brands and retailers desire to extend consumer engagement, to go beyond just creating awareness and delivering offers into the rich integration of loyalty, proximity, and mobility.

Mobile coupons have evolved from being simply a means of driving consumers in-store, to being a core element of promoting and reinforcing brand loyalty.

A new study from Juniper Research has found that "the number of coupons issued via mobile and online channels will grow by more than 60% over the next five years, increasing from 224 billion in 2016 to 362 billion in 2021".

Mobile Coupon Factory offers mobile coupons in various formats including scratch promotional coupons, loyalty and store cards, wallet passes and stamp cards. These formats go well beyond traditional digital coupons as they include promotional mechanics, analytics, re-marketing tags and fully integrate with most marketing automation platforms, mobile wallets (Apple Pay, Google Wallet etc) and point of sale systems.

David Burden, co-founder of iProximity said, "One of the critical problems mobile Coupon Factory has solved is tracking of the coupon transmission, the customer interaction with the coupon and the in-store or online validation, allowing complete end-to-end analytics of the customer experience and the performance of all the marketing elements."

Mobile Coupon Factory has enabled coupon distribution via various digital means including SMS, social media, email, newsletters, PDFs and in-store via WiFi, QR Codes, NFC, and Beacons.

David Burden continued, "We have developed systems to allow coupons to be easily added to existing SMS messages, like appointment reminders and notifications and leveraged our success with Beacons in retail to hone a system to both deploy and redeem coupons both with and importantly; without Apps on customer's smartphones.

Mobile Coupon Factory has also developed coupons that integrate with online stores. These coupons give customers the fun of the promotional game mechanic and then pass the validated prize value and consumer details directly into the store's payment system.

Catering for both small retailers, to large chains and brands; Mobile Coupon Factory operates as an online agency specialising in the design, development, and deployment of integrated mobile marketing solutions.

"We wanted to distinguish ourselves from most of our global competitors, Mobile Coupon Factory is not a do it yourself portal, but a highly specialised agency that uses coupons as tool to really engage consumers and technology to provide marketers with integrated systems with real-time data," said David.

Demonstration Coupons can be downloaded at the Mobile Coupon Factory as well as topic specific eBooks. These coupons offer a chance to scratch a win a coupon personalised to your brand or product.

Mobile Coupon Factory coupons work natively inside iProximity’s HelloLocal proximity App and also as part of our Smart City Citizen Engagement Program