Aussie innovation sees Braemar SuperStealth win gold at Sydney Design Awards

As further recognition of Seeley International’s unwavering commitment to product innovation, the Australian manufacturer has claimed yet another industry accolade for its market-leading Braemar SuperStealth after it was announced as gold winner in the Product Design category at the prestigious Sydney Design Awards today.

Seeley International Founder and Executive Chairman, Mr Frank Seeley AM said the award represented this year’s pinnacle achievement for the revolutionary evaporative cooler, which has previously won the 2016 Australian Business Awards, as well as being a Good Design® Selection winner in the Product Design category (Domestic appliances) in recognition of its reduced energy usage and noise, and its reduced impact on the environment.

“It has been a remarkable year for the super energy-efficient Braemar SuperStealth and it is very rewarding to see our innovation efforts and market excellence formally recognised at the Sydney Design Awards,” Mr Seeley said.

“This isn’t just a win for the Seeley International, it is also a win for Australian manufacturers, and hopefully serves to motivate every entrepreneur and innovator who is committed to making a difference and making our manufacturing sector great once again,” he said.

“It is also a win for customers, because they can buy with confidence knowing that they are investing in the best product of its type anywhere in the world, which comes with the stamp of approval from a number of independent, well-regarded industry and innovation award programs.”

Mr Seeley said innovation and energy efficiency continued to be two of Seeley International’s core values, and the local manufacturer and employer remained committed to developing inspirational products considered to be the gold-standard of heating and cooling solutions.

“This product is the first of its kind in the world, and represents a major breakthrough for the industry because it significantly reduces impact on the environment through reduced in energy use and noise. Its patented super quiet axial fan and a high efficiency inverter motor means the Braemar SuperStealth is now up to 50% more efficient than the previous Braemar evaporative cooler, which was regarded by the industry as state-of-the-art,” he said.

Braemar has been the product of choice of Australian families for more than 50 years, and with its super-quiet and super-cool technology, the Braemar SuperStealth further strengthens the brand’s reputation as the most tried, trusted and altogether innovative choice available in both Australian and International markets.

About Seeley International

Seeley International is Australia’s largest air conditioning manufacturer and is market leader in the design and manufacture of ducted and portable heating and cooling products for the domestic, commercial and industrial markets in Australia.

Renowned for its innovation, Seeley International’s brands include Breezair, Braemar, Climate Wizard, Convair, Coolair, Braemar Tudor Romeo and Coolerado. Based in Adelaide’s south - and with factories in Adelaide (evaporative coolers) and Albury (gas heaters, refrigerated and commercial cooling) - the company was founded in 1972 by Frank Seeley AM, who remains Executive Chairman.

Unlike many of its competitors, Seeley International continues to design and manufacture most of the components for its Australian-made products, which it exports to more than 120 countries around the world. More information about Seeley International and its products can be found at www.seeleyinternational.com