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The Rushing Hour, socially-conscious, millennial label to be stocked by The Iconic

Announcement posted by Reconnect PR 10 Nov 2016

For every item sold, The Rushing Hour sponsors a girl’s education for a month
Sydney, Australia, 10th November 2016, The Rushing Hour is proud to be stocked by The Iconic.  The Rushing Hour uses tech-savvy production methods, such as laser-cutting apparels ,3D printing and jewellery.
 
Each piece from The Rushing Hour is labelled with an inspiring quote from heroic woman throughout history, with the aim of encouraging a new generation of females to become their own superhero, to stand up for equality and taking action every day to make the world a better place.
 
The Iconic states: “The Rushing Hour has an interesting brand story. Congrats on the work your business contributes to women's education." 
 
The Rushing Hour does not Photoshop models. Photographs are authentic just like the clothing. 
The team at The Rushing Hour does not rush fashion as they don’t want to fall into the mass production trap. Every year, millions of tons of textiles end up in landfill. We provide products with quality and classic silhouettes that have a longer lifespan; good for the soul and good for our planet.
 
Jacalin Ding, founder and creative director says: “The Rushing Hour woman is a creature of her own making, yet she is being moulded by love. She is taking her first steps creating a new paradigm for femininity — focusing on creating a better world for us all to live, taking courageous and inspiring action, carrying her mission with indisputable style”.
 
Jac adds, “The Rushing Hour woman leads a busy life, so we aim to provide clothing that’s easy to mix and match and environmentally beneficial. Our collection has a minimalist sensibility with a polished edginess. Some of our unique fabrics come wrinkle free, because who really has the time to iron?” “With every item sold, in collaboration with One Girl — we will sponsor a girl’s education costs for one month. When we help to educate a girl, it’s one step towards ending poverty.”
 
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About Jac Ding, Founder and Creative Director, The Rushing Hour:
 
A rule breaker at heart, I never find myself obeying corporate standards, even in the creative industry. I blame that on the fact I was born an “illegal child” in China back in 1982. (This cool fact about me gave me a natural excuse to be a rebel.) 

I became obsessed about “running away” from comfort zones, lived out of my suitcase travelling and working around the world during most of my 20s. The change of scenery is the best vitamin to nurture ideas and it makes me feel alive. The experience of meeting people from high and low has slowly made me realise how fortunate I am and eventually, what I aim for is to pursue a career that makes the world a more equal and happy place. I believe that as a designer, I am responsible for what I use, how I deliver, what I sell. The Rushing Hour was borne out of combining what I love with my beliefs. It's as simple as that. The Rushing Hour’s vision is to uplift humanity through innovative fashion.
 
https://www.therushinghour.com.au/
 
Media Contact:
Candice Meisels
candice@candicepr.com