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LifeProof announces FRĒ for iPhone 7, iPhone 7 Plus

Announcement posted by LifeProof 17 Nov 2016

NÜÜD cases also coming soon
SYDNEY, AUSTRALIA – 17 November 2016 – Adventure calls, and for iPhone fans, LifeProof FRĒ has been there to answer, year after year. Take iPhone 7 and iPhone 7 Plus wherever the action leads in absolute confidence and bring back the living proof with incredible photos shot on iPhone’s best cameras yet. FRĒ for iPhone 7 and iPhone 7 Plus are available now.
 
For those looking for the best in screenless waterproof technology, NÜÜD for iPhone 7 and iPhone 7 Plus are also coming soon. 
 
“The new devices from Apple have set a gold standard for smartphones, encouraging users to new heights – and LifeProof will be right beside them, ensuring users can experience the most out of their phone,” said Bonnie Soon, LifeProof General Manager for APAC. 
 
LifeProof allows smartphone users to dive head-first into the action at a moment’s notice. The super slim designs are waterproof to 2 metres, drop proof to 2 metres, dirt proof and snow proof. FRĒ features a built-in screen protector, while NÜÜD leaves the screen uncovered for the truest touchscreen experience. Every device feature remains accessible and fully functional, making LifeProof cases a necessity when intentionally taking on water, drops, dirt or snow.
 
Select colours of LifeProof FRĒ for iPhone 7 and FRĒ for iPhone 7 Plus are available now on lifeproof.com, while NÜÜD will be available soon for both devices.
 
FRĒ for iPhone 7 is AUD$99.95/NZD$124.95 and iPhone 7 Plus is AUD$ 129.95/NZD$139.95, while NÜÜD for iPhone 7 and iPhone 7 Plus retails at AUD$ 129.95/NZD$139.95.

For colour choices and availability, visit lifeproof.com.
 
LifeProof Resources
 
Facebook: www.facebook.com/LifeProofCases
Twitter: www.twitter.com/lifeproof
YouTube: www.youtube.com/user/LifeProofCases
Instagram: http://instagram.com/lifeproof
 
About LifeProof:
LifeProof encourages technology users to defy limits by taking its smartphone and tablet devices on every adventure regardless of dirt, sand, water, rocks and other environmental hazards. LifeProof premium cases boast four-proof protection for smartphone and tablet devices and provide freedom from environmental constraints. LifeProof is the No. 1-selling waterproof case in the U.S. and is committed to inspiring its customers to live an active, no-limits lifestyle.*

For more information, visit www.lifeproof.com. #LiveLifeProofANZ

*Source: The NPD Group/Retail Tracking Service: Cell Phone Device Protection/Units Sold 9/2014 – 8/2015

The LifeProof name and LifeProof trademarks are the property of Treefrog Developments, Inc. registered in the U.S. and other countries. All other trademarks are the property of their respective owners.

Media Contacts:
Amanda Conroy / Miguela Considine
Espresso Communications
lifeproof@espressocomms.com.au
+61 2 8016 2200