Find Your Sewmate with Brother this Christmas
Announcement posted by Gap Marketing and Management 29 Nov 2016
Brother are very excited to announce their latest campaign! A fabulous quiz and competition designed to take users on an interactive journey to find their ideal ‘Sewmate’.
With Christmas just around the corner, Brother are very excited to announce their latest campaign! A fabulous quiz and competition designed to take users on an interactive journey to find their ideal ‘Sewmate’, unfortunately for some it is the inanimate version of a sewing partner which is on offer.
For the quiz, entrants are taken through a series of questions about their sewing needs which will lead them to their perfect ‘sewmate’ – one of seven Brother sewing and/or embroidery machines. Once assigned with their Sewmate, the user is then presented with an exclusive offer should they wish to purchase their Sewmate or one of the other machines featured through the campaign.
Upon completion of the quiz, participants will also have the opportunity to enter a competition which gives them the chance to win a ScanNCut CM900! All that is required to enter is a 25 word or less submission of a Christmas memory they would create on their nominated ‘Sewmate’. Additionally, if the winner has purchased one of the Sewmate quiz machines during the promotional period, they will receive $1,000 cash and their choice of $1,000 worth of Horn Australia Furniture.
Sherene Grace, Marketing Manager, Home Sewing Machines at Brother International Australia said “We have repeatedly had feedback of how some customers ‘humanise’ their machines – I believe some have even taken to naming their Brother machine! With the amount of time many of our customers devote on their sewing machines in pursuit of their creative passion, it is no surprise to position these machines as a collaborative partner. By finding the sewing and/or embroidery machine that would provide true ease of use, offer greater efficiency and speed and meet the personal needs of each consumer, ensures Brother is helping consumers get ‘matched’ with their ideal ‘sewmate ‘.”
The Sewmate quiz and competition is being hosted on Brother Inspires – an online hub of inspiration for lovers of all things DIY. Brother Inspires is the one stop spot for fabulous competitions, helpful demonstrations, how-to’s, inspiration, blog posts and event calendars. As this is truly the season for creative play and handmade creations, visitors are invited to check out the current new category for ‘Christmas’ under the ‘How To’ section where current and new Christmas projects will be added regularly during this season featuring a range of Christmas homewares to gift ideas for young and old, including creations for our beloved four legged companions.
Find the quiz at http://brotherinspires.brother.com.au/find-your-sewmate/