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Brother Exhibits Style with the Release of the World’s First Smartphone Dedicated Bluetooth Labeller

Announcement posted by Gap Marketing and Management 01 Dec 2016

Sleek and stylish design fits perfectly into your interior
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Sydney, Australia – 01 December 2016 – Combining technology and interior design, Brother International (Aust) Pty Ltd has released the PT-P300BT, the world’s first smartphone or tablet dedicated labeller for home or office use. With no keyboard or PC connectivity, labels are created and edited via the new P-Touch Design&Print app, available free on Android and iOS app stores. The app allows extensive customisation and selection of fonts, designs and material to suit your preferences, including useful templates with pre-made labels and pattern designs. The innovative app features exclusive content and templates that will be expanded over time.

The compact and portable design fits easily into any home or office environment and, weighing only 380g, is lighter and smaller than any other comparative product. At 20mm/sec print speed, it is also the fastest thermal label printer in its class.

The PT-P300BT enables users to be creative in organising their space and things with Brother’s large range of TZe tapes, ranging from 3.5 to 12mm. With the addition of the new ribbon and decorative pattern tapes, users can now personalise their Christmas or birthday gift tags and wrapping.

"We're very excited to introduce the PT-P300BT into our ever-growing P-Touch family of labellers. We particularly love its unique style, its versatility and how easy it is to use’, said Stefanie Murphy, Marketing Specialist at Brother Australia. “We are living in a digital age where we are never far from our mobile devices so when it comes to labelling, making a device that is compact and highly portable was an obvious priority. Its trendy design also means that the style conscious don't need to sacrifice aesthetics for functionality. You can truly have both with the PT-P300BT.”

On sale from December 1st, 2016, the Brother PT-P300BT label printer is priced at $79. For more information, visit www.brother.com.au/getpersonal.

 All prices are inclusive of the prevailing taxes.

Availability, Warranty and Support
Vendor: Brother International (Aust) Pty Ltd
Warranty: Standard 12 months return to base warranty. Additional on-site warranty and options can be purchased or are available
Website: www.brother.com.au
Available: From Brother Authorised Resellers nationally
Distributors: Alloys, Dynamic Supplies, Synnex, XIT and Leader
Retailers: Officeworks
Resellers: Authorised Brother Dealers nation-wide

About Brother International (Aust) Pty Ltd:
With over 100 years in operation, Brother International is a leading global manufacturer of laser printers, label printers, Multi-Function Centres®, mobile printers, scanners, mobile scanners, fax machines, P-touch electronic labellers, typewriters and sewing machines. A specialist in its product lines, Brother combines customer satisfaction and comprehensive measures for environmental conservation, to manufacture innovative, reliable and practical products to enhance the consumer's lifestyle.

Brother Australia is a wholly owned subsidiary of Brother Industries, which was founded in 1908 in Japan. Brother Australia was established in 1977, with a head office located in Sydney and State offices nationally throughout Australia.

About Brother Earth:
Brother always takes responsibility, acts respectfully and tries to make a positive difference. Brother Earth is Brother’s attitude and commitment to play a part in building a society with sustainable development. Help the environment now by giving a click at http://www.brotherearth.com. Brother will contribute to a variety of global environmental protection activities on your behalf. The number of clicks each project receives will determine proportionately how the funds will be allocated.