To make your website resourceful with the help of SEO

  SEO (Search Engine Optimization) is the technique used to create our websites more beautiful and inventive. There are thousands of users accesses the internet and take services from the web by using the search engines or locating the sites from the URL. Search engines like Google, Yahoo, Bing are used to examine the topic that you need. Most of the people access Google to search their questions. SEO is an activity of optimizing the web pages or websites so to make the search engine user-friendly and get the higher search result.

It also helps to increase the traffic on the sites that you make and also profitable for your company. SEO contributes to rank your site on the top page of the web. It built the site according to the user prerequisite to providing the related contents and satisfied the users.

      There are some tactics and methods that you must follow when you build your site.

  SEO techniques: Two techniques are mention below-

1.    White Hat SEO- It is a technique that provides a good designing for the search engine. Always try to use this procedure for creating your site more ranking.  It includes some features also:

A)    It provides search engine guiding principle.

B)    It ensures that the content of the web page creates for the users not for the search engine.

C)    It indexes the same content on the search engine that the user need.

D)    It provides good quality web pages.

E)    It ensures that only useful content is available on the site.

2.    Black Hat SEO- It is the techniques which don’t help to improve the web pages. It just only redirects the users from one page to other. It is also known as spamdexing. Always stay away to use this procedure for ranking your site.Spamdexing happens when it follows some features like-

A)    It provides low-quality web pages that contain incomplete content for the users.

B)    It uses the repeated keywords between tags or labels and provides unrelated data.

C)    Try to rank the site with improvements which are criticized.

D)    It serves one description of a web page to the user and other to search engine spiders. It is known as Cloaking SEO tactic.

E)    It generates a rough copy of the original websites to the web sycophant. It is known as the hijacking of a page.

  How search engine operate

 Search engines crawl the web pages to look the particular items to generate the results that which type of material a site has cover for the user.

    A search engine also performs some activities to provide the better results:

•    Crawling: - It checks what a site has for the crawlers.

•    Indexing: - It contains the contents in indexing order like you see in the books when you are studying and helps to search the contents quickly.

•    Relevancy: - It gives you the relevant data.

•    Processing: - It processes the results when you search on the engine and open the various pages in front of you.

•    Retrieving: - It gives you the information on the web browser.

      Closure- After getting the information about SEO you can prepare and design your site in a well-organized manner. for More general information you can visit http://www.smartwaysmarketing.com/seo-melbourne/ for all your SEO Questions.