Drink Diet Soft Drink? Start Smoking

Over one-third (35%) of people never look at or do not understand ingredient lists on food and drink product labels, especially for sweet products, at supermarkets and grocery stores, according to Natvia’s latest global survey ‘Artificial vs Natural Sweeteners – Do you know the difference?’

The vast of majority of people (93%) claimed they understand the negative health effects associated with sugar, however the same cannot be said for the effects of artificial sweeteners on the human body.

Studies have shown that consuming artificial sweeteners such as Aspartame and Acesulfame Potassium (ACE K) in food and drinks such as diet soft drink and ‘zero’ soft drinks may lead to Metabolic Syndrome symptoms such as high blood pressure and weight gain, which are contributors to increased risk of stroke, heart disease and certain cancers. It can be compared to smoking, which raises your heart rate and increases blood pressure, leading to heart disease and lung cancer among other things.

Diabetics also beware, since artificial sweeteners signal your brain to release insulin to take up the sugar that is not there, causing another signal to the brain for more sugar and increased cravings.

As a smoker’s risk of health problems lessens after quitting, the effects associated with artificial sweeteners can be extinguished by converting to a natural sweetener instead. 

A natural sweetener such as stevia is unique as it does not contain sugar and therefore has no effect on blood sugar levels or the Glycaemic Index. Studies show natural sweeteners may help to reduce blood pressure and oxidative stress in the body.

75% of respondents claimed to know the difference between a natural and artificial sweetener, so why is it taking so long for people to make the change?

Supporting infographic for use:

About Natvia:

Natvia is an Australian born company and the leading 100% natural sweetener made from stevia, which is sweeter than sugar but doesn’t have any effect on blood glucose levels. Stocked internationally and a driving force behind inspiring people to live a better life, Natvia provides its audience and customers with sugar free recipe ideas. It can be used for baking, cooking, in tea, coffee, smoothies and other delicious treats. Natvia is packaged in the form of on the go tablets, baking packs, sachets and canisters.

///ENDS///

For more information please contact:

Brent Switkowski                                                        Miriam Indries 

PR Coordinator                                                            Marketing Manager

brent@natvia.com                                                       miriam.indries@natvia.com    

03 9521 1553                                                              0432 685 135