PUBLICIS MEDIA CONFIRM TRANSITION OF 20TH CENTURY FOX TO BLUE 449

Publicis Media announced today it will realign the 20^th Century Fox account in Australia to Blue 449, from stablemate Zenith with the view to delivering the best strategic fit for the future of 20^th Century Fox’s business. The agreed transition from Zenith to Blue 449 Australia will take place in the coming weeks.

“We are delighted to continue our partnership with 20^th Century Fox within Publicis Media.  The transition of the business to Blue 449 creates a fresh solution that will layer a new strategic perspective onto Fox’s business.  At the same time we will maintain access to the long term historical knowledge and legacy of Zenith’s 12 year relationship with the business,” said Matt James, CEO of Publicis Media Group, Australia.

John Preston, CEO of Blue 449 Australia, added:  “To say we are excited about working on 20^th Century Fox is an understatement! We are privileged at the opportunity of partnering with them.  We look forward to leveraging our expertise at Blue 449 to support growth and build the Fox business.  This is a great testament to the versatility of the Publicis Media group working together for the benefit of the client.”