The Ethical Fashion Decade: How Mabel Garb Is Leading The Way
Announcement posted by Mabel's Garb 07 Mar 2017
When you try it on, what’s important?
The fit. The way it hides (or reveals) your curves. The way it makes you feel.
For most retailers, these are the key ingredients for creating a successful retail store.
In a highly competitive online shopping environment, it’s a race to stock the cheapest items possible so that customers keep pressing ‘add to cart’.
In a race to the bottom, fashion labels and clothes brands are missing the opportunity of the decade.
Consumer trends show that price isn’t the only factor when making a decision about where to shop. Given a choice, 74% would pay an extra 5% for their clothes if they knew it was being sourced somewhere that paid their workers an honest wage in safe and sanitary working conditions. (Global Poverty Project, 2015)
In the decade ahead, this trend is predicted to intensify. Customers are actively favouring brands that promote equality, human rights and ethical manufacturing.
As of 2017, vintage Australian clothes brand Mabel's Garb is only stocking ethical brands. This means that Mabel Garb are partnering with companies to stock items that are sourced from places where employees are paid a fair wage and where the manufacturing and sourcing is environmentally conscious.
Numero 74 is an ethical brand set up by a Women's Self-managed Cooperative employing over 400 women in Thailand. Tiffany Yates, Founder of Mabel’s Garb, is proud of the decision to stock ethical-only brands like Numero 74:
“What I love about brands like Numero 74 is that we get the opportunity to hear the amazing stories of the women who make the products. Some of them come from terrible backgrounds, so the experience of supporting them and sharing their products with our customers is truly rewarding.”
What Mabel’s Garb have found is that customers appreciate the fact that the company cares about social issues and looks to promote fair trade and women from disadvantaged countries.
“After deciding to exclusively sell ethical products, the reaction from our customers has been fantastic. The word of mouth has helped our business grow and we love being able offer our customers ethical products from all over the world,” Yates said
To browse the latest collection of Mabel’s Garb ethical adult and children clothing, visit their website https://www.mabelsgarb.com/