New Player Enters Lucrative Australian Sports Nutrition Market

Friday, 10th of March, 2017

For immediate release

Australians are amongst the world's biggest consumers of sports nutrition products with a massive $860 million generated in sales in 2016.

ActivLab Sport is a new player to enter the lucrative Australian and New Zealand market, and although the brand is new to Australian shores, it is certainly not new to the industry having launched in Poland more than 20 years ago.

Brendan Peterson, Mark Reed, Brett Robinson and his wife Louise have joined forces as the new Australian and New Zealand distributors of the world-famous brand - a line of dietary supplements and nutrients for athletes and active persons, as well as women and men of all ages wishing to improve their fitness, health, appearance and vitality.

The product offering comprises groups of preparations supporting fatty tissue reduction, building strength and muscle mass, as well as energizers, vitamins and minerals, modern anti-age supplements and joints regenerators..

The directors are confident their years of experience coupled with the cutting-edge, high-quality European made ActivLab Sports nutrition products will ensure the brand is established as a name to trust amongst Australian and New Zealand consumers.

Brett has had more than 12 years experience in the food regulatory environment from packaging to production. He also has a comprehensive knowledge of auditing and assessing against ISO quality and system standards.

Brendan has more than 20 years experience in International Trade Facilitation specialising in customs and imported food compliance, as well as being an accredited and licensed customs broker since 2000.

Mark knows better than most what consumers need to meet their daily health requirements with 23 years of body-building training and competing under his belt – he has held the titles of Mr World, Mr Pan Pacific and Mr New Zealand. In recent years, Mark has worked as both a personal trainer and life coach,

“I was impressed by the science behind ActivLab's products, the research and development, the fact that ActivLab is one of the only brands from which you can source all your supplement needs from the one manufacturer,” said Mark.

“I also appreciate that ActivLab is transparent about what exactly is in all of its products.”

ActivLab will be making its debut appearance at the Arnold Classic in Melbourne this month. The team will be present over the period of the competition (17-19 March) offering specials, samples and allowing visitors the opportunity to meet one of their own brand ambassadors, Adam Dowling.

Apart from establishing the brand and securing stockists, the directors intend to introduce a wider range of products online including a range of high-end ActivLab merchandise ranging from training singlets and shirts, to bags and fashion apparel. 

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