PRESS RELEASE - IWORLD AUSTRALIA INKS EXCLUSIVE ANZ DISTRIBUTION AGREEMENT FOR PRIMO TOYS

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IWORLD AUSTRALIA INKS EXCLUSIVE ANZ DISTRIBUTION AGREEMENT FOR PRIMO TOYS

March 23, 2017 

The award-winning, Montessori-approved coding toy for children (ages 3 and up) will now be available in Australia & New Zealand.

Primo Toys has created the easiest way to introduce computer programming to children, and to make coding accessible in early learning for children all over the world. Cubetto is the only screen-less programming system, powered by a revolutionary coding language made of colorful blocks that lets children write their first computer programs.

How it Works

The Cubetto Playset is the easiest way for children to start learning the basics of computer programming. It consists of a friendly wooden robot named Cubetto, a physical control board, a set of expandable coding blocks, and a collection of beautifully illustrated maps and activity books. By placing the blocks in different patterns on the control panel, children create sequences of instructions that program the robot’s movement. In the process, they develop computational thinking skills that help them understand the basic principles of coding – all of this, in a very age-appropriate way that respects a child’s natural way of learning.

The maps and activity books help children and parents get started with play, by navigating Cubetto through stories and challenges. Planning these mini adventures helps children learn more than coding. They learn to tell stories, to communicate, and to think critically and independently.

“Learning in early years should be easy and fun,” says CEO and Co-Founder Filippo Yacob. “The beauty of Cubetto is that it encourages coding through hands-on play – making learning much more enjoyable while also developing logical thinking, sequencing and coding skills.”

Cubetto provides gender-neutral play that boosts a child’s creativity, critical thinking, spatial awareness and communication skills. Cubetto is the only coding toy that can be used by sighted and non-sighted children in the same setting, creating an equal learning environment that promotes inclusive play. By combining movement, touch and sound, Cubetto also helps children with disabilities strengthen their sequencing and communication skills.

“What I love most about Cubetto is that it will give girls and boys all over the world the opportunity to learn the basic building blocks of coding, without being glued to a computer screen. As a mom, that’s my dream,” said investor Randi Zuckerberg.

Setting Benchmarks, Breaking Records

Cubetto represents a major benchmark in the field of computer programming, as it significantly lowers the age barrier for learning to code by removing screen-based interaction.

Praised by TIME Magazine and Fast Company as “revolutionary”, in March 2016 Cubetto became the most crowdfunded educational technology invention in Kickstarter’s history, raising $1.6m from backers in 96 countries. Cubetto has featured in numerous publications, from The Times of London to Wired magazine, and been exhibited at the V&A Museum in London and the MoMA Design Store in New York. It has won numerous awards including Cannes Lion Gold, Red Dot Best of the Best Award, London Design Awards Gold, and been presented to the Duke of York as part of the Pitch@Palace enterprise. Post-Kickstarter campaign, Primo Toys has already shipped 20,000 pre-orders to more than 90 countries, and continues to expand and grow.

Cubetto launches at a time when school curriculums require students to learn computing from an early age, and we are now beginning to see more and more schools starting to use toys to teach STEAM skills. However, many children still lack exposure to the fundamentals of computer science at a young age, this is where Cubetto comes in, to teach computing from an early age.

“All young children should be empowered to influence the future direction of the digital world,” says Yacob. “We’re proud that Cubetto teaches them the basic concepts of programming before they learn to read or write. It’s the perfect tool for schools that teach coding.”

Cubetto is in stock and Available Now, additional accessories will be available in 4-6 weeks

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ABOUT PRIMO TOYS

Primo Toys is here to make coding accessible in early years learning (Age 3 and up) for all children all over the world, and has created the easiest way to introduce computer programming to children. Primo Toys believes that learning time should also be playtime too. Primo Toys makes smart, screen-less coding toys powered by a hands-on programming language. The toys are specifically designed for children in pre-literate years and provide fun learning for curious minds with big imaginations. Cubetto is Primo Toys’ first toy.

Primo Toys was founded by Filippo Yacob (CEO) and Matteo Loglio (Head of Design). Filippo is a designer and entrepreneur, who was inspired by the birth of his son. Matteo is an interaction designer, creative technologist, and visiting lecturer at Central Saint Martins.

The company has enjoyed the support of high profile investors, including Randi Zuckerberg and Arduino co-founder Massimo Banzi. Primo Toys is an alumnus of the PCH Highway1 hardware accelerator program. It has nine full time employees in London, with outposts in San Francisco and Shenzhen, China.

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For any further enquiries please email sales@iworldaustralia.com.au