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BrainChip Announces the Appointment of Robert Beachler as Senior Vice President of Marketing and Business Development

Announcement posted by BrainChip Holdings Ltd 29 Mar 2017

Highlights

Appointment of Robert Beachler as Senior Vice President of Marketing and Business Development

- Mr. Beachler is a Silicon Valley veteran with over 30 years of success in developing and marketing cutting-edge technologies. 

- Appointment brings invaluable experience in marketing and business development to BrainChip as it launches SNAPvision, its first commercially available hardware product. 

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BrainChip Holdings Ltd. (ASX: BRN), (“BrainChip” or the “Company”), is a leading developer of software and hardware solutions for Advanced Artificial Intelligence and Machine Learning applications. The Company has developed a revolutionary new Spiking Neuron Adaptive Processor (SNAP) technology that can learn autonomously, evolve and associate information just like the human brain. The technology, which is proprietary, is fast, completely digital, and consumes very low power. 

The Company is pleased to announce the appointment of Silicon Valley Veteran Robert Beachler as Senior Vice President of Marketing and Business Development. Mr. Beachler will assume responsibility for all marketing and business development including strategic planning, product definition and account penetration. 

Mr. Beachler is a Silicon Valley veteran with over 30 years of success in developing and marketing cutting-edge technologies. His background includes more than 16 years of experience in a variety of engineering and marketing roles at Altera Corporation, a leading provider of Field Programmable Gate Arrays (FPGA) products which was acquired by Intel Corporation in 2015 for over $US16 billion. He has also served as Vice-President of Marketing, Operations, and Systems Design at Stretch Inc, a provider of embedded video processing solutions up until its acquisition by Exar Corporation (NYSE:EXAR) in 2014. While at Exar, Mr Beachler was appointed Vice President of Corporate Marketing and Business Development. Most recently, he served at Xilinx Corporation (NASDAQ: XLNX), the leading worldwide independent provider of FPGA products and led the marketing of imaging, video and machine learning solutions for Xilinx’s industrial, scientific, and medical markets.

“Bob joins BrainChip at a very exciting and pivotal time in our growth. His experience in marketing and business development as well as his extensive network of relationships will be invaluable to BrainChip as we launch SNAPvision, our first commercially available hardware product,” said BrainChip President and CEO Louis DiNardo. 

“Additionally, Bob’s specific product and domain expertise makes him uniquely positioned to drive our commercialisation strategy of the entire suite of SNAPvision products in the areas of Civil and Commercial Surveillance as well as Machine Vision. He will focus on building a strong sales and marketing team, furthering our existing customer relationships with our hardware-based SNAPvision solution and acquiring new customers”.

Mr Beachler added: “Artificial Intelligence is revolutionising computing solutions. I am tremendously excited about BrainChip’s solutions and honoured to join its great team.”

About BrainChip (ASX: BRN)

BrainChip is a leading provider of software and hardware accelerated solutions for Advanced Artificial Intelligence and Machine Learning applications. The Company’s Spiking Neural Adaptive Processor (SNAP) can learn autonomously with a small sample set and provide real-time information, data analytics and knowledge in image and video processing applications, high frequency data streams for financial analysis and event, speech, and speaker recognition from audio sources. BrainChip’s SNAP technology can quickly learn, recognize, and track events in real time from multiple sources and identify repeating patterns in complex data streams. The Company currently provides software and hardware accelerated solutions that address high-performance requirements in Civil Surveillance, Facial Recognition, and Visual Inspection systems. Future solutions include audio analytics and deep learning for financial and other data intensive applications. www.brainchipinc.com.

Company Contact:

Cossette Drossler
VP Finance and Administration
+1 (949) 330-6754

Media Contact:

Ben Grubb
Media and Capital Partners
ben.grubb@mcpartners.com.au
+61 414 197 508

Investor Relations Contact (US):
Laura Guerrant-Oiye
Principal
Guerrant Associates
+1 (808) 960-2642
lguerrant@guerrantir.com

Investor Relations Contact (Australia):

Gabriella Hold
Account Director
Media and Capital Partners
gabriella.hold@mcpartners.com.au
+61 411 364 382