LASER celebrates 30 years as home-grown consumer electronics success story
Announcement posted by LASER 29 Mar 2017
From humble beginnings to leading player, Laser attributes embracing change as key to outlasting many other companies and technologies over three decades
Sydney, Australia, March 2017 – LASER, the Australian-owned electronics company with a focus on affordable, innovative technology for all, has this month celebrated its 30th Anniversary celebrations with the unveiling of a range of new products set to take the company into its next decade.
Launching a new $50 selfie drone and extensive range of power banks, USB-C accessories and Navig8r dashcams, it is a long way from the small shopfront in Sydney’s Surry Hills that opened in 1987 to sell floppy disks, computer keyboards and mice.
With more than 300 product lines and 50 local employees, LASER puts its commitment to continuously evolving its product range at the centre of its longevity.
“From a very early stage we instituted an internal challenge to turnover our range by at least one-third every year, sourcing new products based on market needs and feedback from our retail partners. This is a huge number by any measure, and constantly forces us out of our comfort zone both in terms of new technologies and evolutions of existing ones.” said Chris Lau, Managing Director of LASER.
“Without having control of our manufacturing and being able to swiftly react to opportunities, this wouldn’t be achievable, yet we continue to see our range constantly and quickly evolving.”
Over the course of three decades, LASER has built its reputation among retailers and consumers alike as the value brand of choice, with long-standing relationships with Harvey Norman and Big W to name a few who look to LASER as enabling consumers to access technology at an affordable price point.
“We know exactly who we are and what our benefit is to consumers, and play an important role in helping many Aussies enter the market for new technologies, while providing affordable, reliable and quality options across the board for both new and ongoing technologies. We proudly wear the moniker ‘value brand you can trust’,” continued Lau.
LASER took its name from the optical media it sold as it commenced trading and has continued to evolve over the years. Today, LASER has market-leading positions, including dashcams via its Navig8r brand, powerbanks, and affordable AV.
“Our Navig8r sub-brand, itself 10 years old this year, is the best-selling dashcam brand in the country. Consumers can enter the market for just $60, while we also deliver on innovation with the 818 Pro X, which offers Australian State-specific school zone data, something unique to the market as it was built specifically to order for Australian consumers.”
“Looking ahead, we also see Affordable AV and USB-C as key drivers, and are also launching Wi-Fi wireless speakers, premium certified UHD HDMI cables and Ultra HD streaming box media centres.”
“We are proud to have proven longevity in the market, especially as many brands and technologies have come and gone in this industry over the 30 years we have been in business, and thank our partners, employees and broader industry stakeholders for their support. While we celebrate today, our focus remains firmly on the future, and the next 30 years.” concluded Lau.
LASER are celebrating 30 years by reveling in the success of products from key categories including:
Navig8r Selfie Drone
Lightweight and portable, this four-propeller Wi-Fi enabled Selfie Drone is accessed and controlled by an easy-to-use smartphone app (iOS/Android). Boasting a one-button take off, land and 360-degree flip, users can adjust the drone’s speed and altitude all from their smartphone. With the ability to take photos and videos as it follows you around, the Navig8r Selfie Drone offers 8-minutes of flight time within a 30m control range.
RRP $50 from Big W
Navig8r 818 Pro X Crashcam
A cutting-edge dash camera that takes in-vehicle incident recording to the next level, the Navig8r 818 Pro X Crashcam features Super Full HD image quality that delivers meticulously detailed footage. Built exclusively for the Australian market, the 818 displays the vehicle’s actual speed (as measured by GPS) as well as speed cameras, red light cameras and school zones which are preloaded with correct Australian state school zone times to warn drivers of an impending change in speed (and possible infringement). The Navig8r Crash Cam Pro X also features journey review with Google maps, automatic event recording and park mode which activates camera recording even when your car is unattended. Using the included software, drivers are able to review video footage, speed, time, date and location information on Google Maps, making it easy to prove at fault incidents.
RRP $299 from Harvey Norman and www.laserco.com.au
LASER PB-CJ6000 Portable Power Bank and Car Jump Starter | RRP $79.95 | Harvey Norman
As the latest addition to LASER’s extensive portable power range, the PB-CJ6000 is compact and portable enough to fit almost anywhere, from the glovebox to your satchel or your back pocket. A handy gadget that can charge all USB-enabled devices, this multi-purpose accessory also connects with the supplied car jump cables to kick-start a fully flat battery. With 6,000mAh of power, a 4-in-1 USB charging cable (Mini and Micro USB, 30pin and 9pin Apple to USB) for smartphones, tablets and cameras, the PB-CJ6000 also offers security benefits thanks to a high intensity LED light with strobe function for attracting attention. Built-in safety features that protect the consumer, their car and the power bank, a high efficiency cell from the quality Lithium battery boasts 75% retention after 12 months, making this a durable companion in the glove box or in your bag.
RRP $79.95 from Harvey Norman and www.laserco.com.au
Imagery
LASER 30th Anniversary Image Library
About LASER
In 1987 LASER started out in a Surry Hills garage, importing and selling 5.25” floppy disks and storage cases. Today, we’re one of Australia’s fastest growing and most trusted consumer IT and consumer electronics solutions providers. Specialising in bespoke solutions, our product range now spans more than 13 categories and 500+ products.
Launching a new $50 selfie drone and extensive range of power banks, USB-C accessories and Navig8r dashcams, it is a long way from the small shopfront in Sydney’s Surry Hills that opened in 1987 to sell floppy disks, computer keyboards and mice.
With more than 300 product lines and 50 local employees, LASER puts its commitment to continuously evolving its product range at the centre of its longevity.
“From a very early stage we instituted an internal challenge to turnover our range by at least one-third every year, sourcing new products based on market needs and feedback from our retail partners. This is a huge number by any measure, and constantly forces us out of our comfort zone both in terms of new technologies and evolutions of existing ones.” said Chris Lau, Managing Director of LASER.
“Without having control of our manufacturing and being able to swiftly react to opportunities, this wouldn’t be achievable, yet we continue to see our range constantly and quickly evolving.”
Over the course of three decades, LASER has built its reputation among retailers and consumers alike as the value brand of choice, with long-standing relationships with Harvey Norman and Big W to name a few who look to LASER as enabling consumers to access technology at an affordable price point.
“We know exactly who we are and what our benefit is to consumers, and play an important role in helping many Aussies enter the market for new technologies, while providing affordable, reliable and quality options across the board for both new and ongoing technologies. We proudly wear the moniker ‘value brand you can trust’,” continued Lau.
LASER took its name from the optical media it sold as it commenced trading and has continued to evolve over the years. Today, LASER has market-leading positions, including dashcams via its Navig8r brand, powerbanks, and affordable AV.
“Our Navig8r sub-brand, itself 10 years old this year, is the best-selling dashcam brand in the country. Consumers can enter the market for just $60, while we also deliver on innovation with the 818 Pro X, which offers Australian State-specific school zone data, something unique to the market as it was built specifically to order for Australian consumers.”
“Looking ahead, we also see Affordable AV and USB-C as key drivers, and are also launching Wi-Fi wireless speakers, premium certified UHD HDMI cables and Ultra HD streaming box media centres.”
“We are proud to have proven longevity in the market, especially as many brands and technologies have come and gone in this industry over the 30 years we have been in business, and thank our partners, employees and broader industry stakeholders for their support. While we celebrate today, our focus remains firmly on the future, and the next 30 years.” concluded Lau.
LASER are celebrating 30 years by reveling in the success of products from key categories including:
Navig8r Selfie Drone
Lightweight and portable, this four-propeller Wi-Fi enabled Selfie Drone is accessed and controlled by an easy-to-use smartphone app (iOS/Android). Boasting a one-button take off, land and 360-degree flip, users can adjust the drone’s speed and altitude all from their smartphone. With the ability to take photos and videos as it follows you around, the Navig8r Selfie Drone offers 8-minutes of flight time within a 30m control range.
RRP $50 from Big W
Navig8r 818 Pro X Crashcam
A cutting-edge dash camera that takes in-vehicle incident recording to the next level, the Navig8r 818 Pro X Crashcam features Super Full HD image quality that delivers meticulously detailed footage. Built exclusively for the Australian market, the 818 displays the vehicle’s actual speed (as measured by GPS) as well as speed cameras, red light cameras and school zones which are preloaded with correct Australian state school zone times to warn drivers of an impending change in speed (and possible infringement). The Navig8r Crash Cam Pro X also features journey review with Google maps, automatic event recording and park mode which activates camera recording even when your car is unattended. Using the included software, drivers are able to review video footage, speed, time, date and location information on Google Maps, making it easy to prove at fault incidents.
RRP $299 from Harvey Norman and www.laserco.com.au
LASER PB-CJ6000 Portable Power Bank and Car Jump Starter | RRP $79.95 | Harvey Norman
As the latest addition to LASER’s extensive portable power range, the PB-CJ6000 is compact and portable enough to fit almost anywhere, from the glovebox to your satchel or your back pocket. A handy gadget that can charge all USB-enabled devices, this multi-purpose accessory also connects with the supplied car jump cables to kick-start a fully flat battery. With 6,000mAh of power, a 4-in-1 USB charging cable (Mini and Micro USB, 30pin and 9pin Apple to USB) for smartphones, tablets and cameras, the PB-CJ6000 also offers security benefits thanks to a high intensity LED light with strobe function for attracting attention. Built-in safety features that protect the consumer, their car and the power bank, a high efficiency cell from the quality Lithium battery boasts 75% retention after 12 months, making this a durable companion in the glove box or in your bag.
RRP $79.95 from Harvey Norman and www.laserco.com.au
Imagery
LASER 30th Anniversary Image Library
About LASER
In 1987 LASER started out in a Surry Hills garage, importing and selling 5.25” floppy disks and storage cases. Today, we’re one of Australia’s fastest growing and most trusted consumer IT and consumer electronics solutions providers. Specialising in bespoke solutions, our product range now spans more than 13 categories and 500+ products.