LOUD appointed to handle Zespri South East Asia following a competitive seven-way pitch
Announcement posted by Joy Clark & Associates 30 Mar 2017
Sydney independent creative agency, LOUD, has been appointed to handle Zespri South East Asia. The pitch process included strategy and creative submissions from seven independent and global agencies across Australia, Singapore, Indonesia and Malaysia. Although substantial, billings for the account are undisclosed.
Zespri International Limited is the world’s largest marketer of kiwifruit, selling kiwifruit into more than 53 countries and managing 30 percent of the global volume.
On the back of Zespri’s successful South East Asian growth the company is now supporting the brand with a new campaign for the region.
LOUD demonstrated a clear understanding of the insights that drive each market and created a universal strategy and creative platform that will successfully deliver long-term growth for the company.
“Zespri are a dynamic and exciting organisation with an outstanding product. They’re brilliantly positioned for growth and we’re thrilled to be the communications partner that will help them build success,” said Lorraine Jokovic CEO, LOUD.
| Gerry Cyron, LOUD’s Head of Planning and Innovation added, “We were tasked to develop an emotive, creative platform that was stretchy enough to communicate different messages strongly and on brand in different media channels to a culturally diverse audience in different markets who have different degrees of maturity over a long period of time. Only slightly challenging!”
“They have been able to take a complex marketing challenge and build a creative approach that has wide market appeal. We're excited to be working with them,” said Judy Lee, Zespri’s Regional Marketing Manager, Southeast Asia & Australia.
LOUD will develop television, print, and POS based on their winning strategy with a launch set down for May.
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