GOLD COAST MUM BEHIND GLOBAL EXPANSION - FACE MASKS TAKE WORLD BY STORM
Announcement posted by Wings Public Relations Pty Ltd 31 Mar 2017
ROCHELLE Bridge is the driving force behind Lonvitalite, an award-winning beauty face mask company taking the world by storm after becoming the official skincare sponsor of New York Fashion Week.
The young mum of three took over as managing director in 2013 and expanded the family wholesale business into an online retail store with warehouses in Australia and the United States as well as distributors in Canada, New Zealand and the Dominican Republic.
Rochelle never thought it would be possible to run a successful international business but her achievements to this day are a testament that mums can achieve great things with passion and tenacity.
“At 25 years of age I was considered a young mum and I put my heart and soul into my children and my family,” she said.
“I would never have imagined in my wildest dreams that I would be negotiating sponsorship deals with New York Fashion Week and being invited to take our products to exclusive events in the Hamptons back then.”
Rochelle credits her tenacity and natural ability for networking with likeminded business associates for getting her to where she is today.
“I don’t take no for an answer. It took me seven months to break down the door of Kate Morris at Adore Beauty.”
“I still hadn’t heard from Kate by the time I had sent our products for New York Fashion Week so I included a note saying, please tell me to bugger off if you don’t want to hear from me anymore. It was at that point that she said, you don’t give up do you?”
The rest was history. After Rochelle met with Kate Morris, Adore took on Lonvitalite and other online retailers became intrigued.
“As soon as Adore said yes, other online retailers jumped on board.
“It was one of the most exciting times for me and my family other than when Ricky Martin was featured on news.com.au wearing our 24K gold masks.”
Rochelle said she and her family became inundated with sales after the Voice Australia coach and pop-star had been featured.
“We had hundreds of orders come in overnight,” she said.
“We were on such a high, the kids were so excited, we had orders all over the house.”
Following the international expansion, Lonvitalite’s social media presence has climbed to almost 50,000 followers.
Rochelle has plans for Lonvitalite to be recognised as the innovators of the industry through international market research and product development.
Under her leadership, Lonvitalite is on track to achieve this with the introduction of their next generation silk cloth masks.
MEDIA NOTE: For further information or to arrange an interview with Rochelle Bridge, contact Wings Public Relations Director Deanna Nott on 0422 504540