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ACCPAC Premiers e CRM For Pro Series Accounting

Announcement posted by ACCPAC 22 Aug 2002

Expands End-to-End Business Management Application Suite for SMBs
ACCPAC International, Inc., the accounting and eBusiness software subsidiary of Computer Associates International, Inc. (NYSE: CA), has announced at its Partnership 2002 conference in Las Vegas that its ACCPAC eCRM customer relationship management (CRM) solution now integrates with the latest version of ACCPACs Pro Series accounting system, version 7.0, also being announced today. ACCPAC eCRM is a completely Web and wireless-based CRM solution, providing sales force, marketing, call centre and customer care automation through a Web browser, personal digital assistant (PDA) or wireless application protocol (WAP) enabled device.

ACCPAC eCRM integrates with Pro Series accounting, enabling access to back office transactional data as well as vital customer, partner and prospect contact information. This results in a familiar, complete and unified view of customer data from a single point. Bi-directional integration allows data to be updated in either ACCPAC eCRM or ACCPAC Pro Series, with both systems updated instantly.

The release of ACCPAC eCRM for Pro Series builds on our commitment to put end-to-end business management applications within reach of small and medium size businesses, said ACCPACs senior vice president, Australia/Pacific: Daithi Holden. CRM is an essential business management application and its value dramatically increases when integrated to the back office. ACCPAC eCRM and ACCPAC Pro Series deliver that increased value.

With ACCPAC eCRM, sales team leaders can easily oversee up-to-the-minute opportunity management activities including sales cycle analysis, territory alignment, call list assembly and proposal generation. Customer care specialists can use ACCPAC eCRM incident logging, tracking, escalation and resolution management functions to enhance service levels and overall customer satisfaction. Marketing executives using the new integrated solution can manage campaigns from concept and execution to lead distribution and measurement. The system also includes an integrated workflow engine allowing businesses to implement rules based information processing and dissemination throughout their organisation.
ACCPAC eCRM can be deployed either in-house or as hosted solution at ACCPAC Online, .
For more information or to locate an ACCPAC Solution Provider, call 1800 222 799 (Australia) or 0800 904 409 (New Zealand) or visit www.accpac.com

About ACCPAC
ACCPAC International, Inc., a subsidiary of Computer Associates (NYSE: CA), empowers medium-sized enterprises through a broad range of end-to-end e-business solutions designed to enhance competitive advantage and increase profitability. Award-winning product lines include ACCPAC Advantage Series (Enterprise Edition, Corporate Edition, Small Business Edition and Discovery Edition), ACCPAC Executive Series, ACCPAC Pro Series, ACCPAC eTransact, ACCPAC eCRM, ACCPAC Warehouse Management System, ACCPAC Business Analysis Suite, ACCPAC HR Series, Simply Accounting, FAXserve and Simply BitWare.

Based in Pleasanton, Calif., USA, with offices in Asia, Australia (Sydney and Melbourne), Canada, India, Mexico, the Middle East, South Africa, and the United Kingdom, ACCPAC has more than 500,000 registered clients and 5,000 business partners in more than 100 countries worldwide. Visit ACCPAC at www.accpac.com and www.accpaconline.com.

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Copyright 2002 ACCPAC International, Inc. All rights reserved. ACCPAC, the ACCPAC logo, and the ACCPAC product names set forth above, are either registered trademarks or trademarks of ACCPAC International, Inc. or its affiliates in the United States and/or other countries. All other marks are trademarks or registered trademarks of their respective companies.