Worlds Largest Secondary School Culture Brand Launches In Australia 2018

22 April 2017. 9:00 am AEDT 

Fomuda Pty Ltd are proud to be the marketing company associated with Polyfest Australia.  The Polyfest brand was established in New Zealand in 1976 and is the largest cultural festival of its kind, attracting over 100,000 spectators over a 4 day period. 

ASB Polyfest based in Auckland initially started in 1976 the hall of a local High School.  Each year it increased in size, and more stages were added as the categories grew with popularity.  The most recent being the addition of the Asian category. 

As Polyfest continued to grow, the capacity of over 9000 performers could not be managed by a single school.  Various stages are set up at Host schools for each category leading up to the finals. 

The Polyfest finals now take place at the Manukau Velodrome which was designed for the 1990 Commonwealth Games.  This is a more suitable venue as over 100,000 spectators attend this remarkable event annually.

Polyfest Australia will be held in NSW in February 2018 and an estimated turnout of more than 20,000 spectators are expected.  For continuity purposes, Polyfest Australia will showcase its inaugural event in the same venue as Pacfest 2017, until such time as crowd capacity demands a change.

Sy Lagaaia, CEO of Fomuda Pty Ltd said “Polyfest is synonymous with multiculturalism, and in Auckland, the City with the largest contingency of Pacific Islanders in the world, everyone knows the name Polyfest, and everyone respects the high standard of excellence the brand represents.  In NSW we have a few festivals, and they have served us in the past, however the Polyfest brand is here now, and it will no doubt be the preference that serious performing arts students will choose.  Fun will still be on the cards, but the goal posts have shifted, professional judges will be in attendance, New Zealand and the World will be watching, and every performer must now step up their game.”

Invitations are being crafted to invite all eligible schools in the New South Wales area. We will also be keeping an eye on multicultural festivals in other states, and may invite the best of the best to showcase at Polyfest Australia 2018 as special guests.  This will be an exciting surprise for all those participating.

Polyfest Australia will strive to uphold the positive messages the brand has always delivered since its inception 42 years ago, and that is harmony and unity within the school communities and the general public. 

In the past, Indigenous people have lost their culture and language, and Polyfest prides itself on being the single biggest community venture where the culture, dance, and song are learned, and are once again brought to life.

Polyfest sponsorship in New Zealand is sought after by many Corporate and Government institutions.  Polyfest sponsors include 1 major banking institution, 5 Radio stations, 4 major community groups, 7 nationwide Universities and Technical colleges, 4 Government Departments, Auckland Airport, Auckland City Council and the New Zealand Fire Service.

Polyfest Australia are inviting Corporate and Government sponsorship to come forward and offer expressions of interest.  Please email info@polyfest.com.au