EcoTools Unveils New Modern Eco Collection
Announcement posted by 360PR 27 Apr 2017
EcoTools®, a leader in authentic beauty, celebrates its 10th anniversary milestone with the unveiling of the New Modern Eco Collection, featuring gorgeous rebranding and new product innovation. With a bold, fresh and contemporary look, the brand advances its makeup brush collection, including pioneering the first-ever makeup sponge made from plant based materials.
As part of the 10 year milestone, the entire collection has evolved based on the wants and needs of today’s women and features a refreshed logo and packaging with clean colours and modern metallic accents. Highlight updates include:
As part of the 10 year milestone, the entire collection has evolved based on the wants and needs of today’s women and features a refreshed logo and packaging with clean colours and modern metallic accents. Highlight updates include:
- Redesigned makeup brushes, featuring tapered light-weight brush handles still made from renewable bamboo, for improved comfort and performance, in a brighter wood colour, with contemporary gunmetal ferrules and beautiful ombre bristles.
- On-package education that takes the intimidation out of the makeup brush aisle. Each product directly links to a recommended colour cosmetic pairing, showcases the end benefit, features a face chart for application and identifies the level of coverage to help simplifying her beauty routine.
- Continuing to be eco-minded, the entire 2017 collection is comprised of renewable and recyclable materials including tree-free paper, vegetable based inks and RPET clamshell packaging, to help remove materials from the waste stream.
- 100% vegan and PETA certified, with all EcoTools makeup brushes and sponges you can be assured your beauty routine is as good for the environment as it is for your makeup finish!