Using Business as a Force for Goodness

Sydney, NSW:   With more than two out of three Australian households buying at least one organic product in the past year[1], the appetite for organic food continues to grow. Honest to Goodness, a Sydney based online retailer, wholesaler and distributor is leading the charge with a new approach to doing business.

Honest to Goodness is one of 173 Australian businesses who are Certified B Corporations.  It’s a global movement of over 2000 companies across 50 countries. Certified B Corporations have undertaken a rigorous assessment exploring a company’s governance, transparency, environmental and social impact. B Corps voluntarily hold themselves to a higher level of accountability in these areas.

Honest to Goodness was first certified as a B-Corporation in 2015, and have now re-certified for a second term.  The business demonstrates their commitment to sustainable processes through supply of over 1000 products including organic and non-GMO food options, supplying consumers in bulk to minimize waste and the introduction of innovative packaging including BPA Free cans. Honest to Goodness also works directly with farmers and suppliers to ensure fair trade and have recently switched their warehouse and headquarters in Alexandria to 100% renewable energy.

Matt Ward, Managing Director said “Since starting 15 years ago, we have aimed to build a business true to its values and reflect what is important to us. Our vision is to create a healthy, sustainable, better future and one that supports employees, suppliers, community and the environment. We actively support organic and biodynamic farming through our commitment to sustainable agriculture and by expanding the market for organic food products. We are proud to be driving a new type of business model – using business as a force for good”.

Charlie Syme, B Lab Australia & New Zealand commented "We're so thrilled to have Honest to Goodness re-certify as a B Corp for another term. It's a testament to the whole team for the high standards of transparency, accountability and social & environmental performance that they've maintained, while running a successful business. Leaders like Honest to Goodness prove that profit and purpose are not mutually exclusive, in fact it's a better way to do business."

Honest to Goodness was voted Australia’s Favourite Organic Brand, Best Organic Wholesaler and Best Organic Online Store in 2015 and 2016 (Organic Consumer Choice Awards).

About Honest to Goodness 

Honest to Goodness is a Sydney based online retailer, wholesaler and distributor of certified organic food and natural products. Honest to Goodness also operates through their Sydney-based store open to the public in Alexandria and at weekly organic farmers markets in Frenchs Forest and Leichhardt. For more information visit: www.goodness.com.au  

About B-Corporations
B Corporations represent an emerging group of companies that are using the power of business to create a positive impact on the world and generate a shared and durable prosperity for all. For more information visit: http://bcorporation.com.au/