5 Reasons To Sell Your Home In Winter
Announcement posted by 360PR 08 Jun 2017
While many vendors hold off selling their homes until the peak spring selling season, what many don’t know is that winter is actually a prime time to sell. With less competition from other vendors, you’ll be able to take advantage of the benefits and you could secure a real win!
Justin Ferguson, Founder and Principal of Ferguson Property Agents, says, “Over the years, there has always been a big misconception that selling your property in winter is a bad decision, but this couldn’t be further from the truth! In my experience, there are actually so many benefits to selling now, rather than waiting until spring. It’s time vendors finally realise the true potential of winter sales.”
Justin explains 5 key reasons why winter is a great season to sell your home:
Attract Genuine Buyers: With low supply and therefore minimal competition, you will be able to attract real, genuine buyers. As there are fewer options for buyers out there, your property will appear more desirable. You’ll be able to capture the full attention of serious buyers who mean real business – cutting the nonsense and timewasters out of the equation for good!
Psychology of Home: Buyers are attracted to a cosy, comforting haven, so take advantage of the chilly days and dress your home to show it off as warm and welcoming. This can be a very powerful time to sell and to sell quickly and everyone wants to feel comfortable, warm and safe in their own home; winter draws on these psychological underpinnings of the meaning of home.
Sell For More: You can actually list your property at a slightly higher price point during winter. Reduced inventory, typically lower mortgage rates and being tired of the property hunt through the cold winter days acts as a strong motivator for winter buyers to take the leap and “impulse buy” if they have positive feelings about your property.
Unveil True Potential: Buyers can see the true potential of your property, despite the gloom of winter! If they like your property when the weather is not so pleasant, they’re bound to fall in love when the sunshine and warmth returns.
Get Ahead: Take a step ahead of the crowd by getting in early and placing your property on the market before spring selling season. This way, buyers will notice your home first and your property will stand out before the market becomes more crowded. There is no reason to change your plans and force yourself to wait!
For more information about Ferguson Property Agents: www.fergusonproperty.com.au
For further information or to speak with Justin Ferguson, please contact 360 PR:
Rachel King – rachel@360pr.com.au – 02 9571 4448 – 0423 833 814
Justin Ferguson, Founder and Principal of Ferguson Property Agents, says, “Over the years, there has always been a big misconception that selling your property in winter is a bad decision, but this couldn’t be further from the truth! In my experience, there are actually so many benefits to selling now, rather than waiting until spring. It’s time vendors finally realise the true potential of winter sales.”
Justin explains 5 key reasons why winter is a great season to sell your home:
Attract Genuine Buyers: With low supply and therefore minimal competition, you will be able to attract real, genuine buyers. As there are fewer options for buyers out there, your property will appear more desirable. You’ll be able to capture the full attention of serious buyers who mean real business – cutting the nonsense and timewasters out of the equation for good!
Psychology of Home: Buyers are attracted to a cosy, comforting haven, so take advantage of the chilly days and dress your home to show it off as warm and welcoming. This can be a very powerful time to sell and to sell quickly and everyone wants to feel comfortable, warm and safe in their own home; winter draws on these psychological underpinnings of the meaning of home.
Sell For More: You can actually list your property at a slightly higher price point during winter. Reduced inventory, typically lower mortgage rates and being tired of the property hunt through the cold winter days acts as a strong motivator for winter buyers to take the leap and “impulse buy” if they have positive feelings about your property.
Unveil True Potential: Buyers can see the true potential of your property, despite the gloom of winter! If they like your property when the weather is not so pleasant, they’re bound to fall in love when the sunshine and warmth returns.
Get Ahead: Take a step ahead of the crowd by getting in early and placing your property on the market before spring selling season. This way, buyers will notice your home first and your property will stand out before the market becomes more crowded. There is no reason to change your plans and force yourself to wait!
For more information about Ferguson Property Agents: www.fergusonproperty.com.au
For further information or to speak with Justin Ferguson, please contact 360 PR:
Rachel King – rachel@360pr.com.au – 02 9571 4448 – 0423 833 814