The Optical Co announces the launch of innovative new optical retail brand: Level 28
Announcement posted by Reconnect PR 20 Jun 2017
For Immediate Release
Level 28 is a bespoke dedicated retail brand where every aspect of the frame and sunglass design process will be exclusively designed for the novel Level 28 brand. The brand will be supported by an online presence to ensure a truly Omni channel shopping experience. In addition eye examinations using state of the art equipment will be offered at the stores.
Level 28 is a sophisticated brand which will appeal to all areas of the optical landscape. The Level 28 product ranges have been designed to hold innovative and modern designer appeal, whilst still remaining cost effective. It will be targeted at the growing millennial customer base; however will have a large enough range to appeal to a wide range of demographics.
Colin Kangisser, CEO and shareholder of The Optical Co proudly states:
“The Optical Company has and will continue to develop as a leading optical provider in Australia, with its unique vertically integrated retail brand strategy including comprehensive optometry services. In order to complement our existing brand portfolio and to reach out to a diversified customer base including the growing millennial market, we recognize Level 28 as another part of our business. Level 28 is the one and only concept store which we believe appeals to a wide demographic by offering a wide range of eyewear. Level 28 has been developed from our studies of optical trends both internationally and locally and we are confident that with our experience in the optical industry, in both private and listed businesses, we will make Level 28 a great success in Australia as with our other brands.”
Level 28 is a studio, gallery environment, where stunning high quality eyewear will be on show from fashion forward collection to everyday sleek styles designed exclusively for Level 28 by international designers. The materials and finishes palette has been crafted to form the perfect staging area for Level 28 products and services and gives Level 28 a whole new shopping experience. The exceptional contemporary environment, coupled together with crisp brand collateral and exquisite lighting will bring the Level 28 brand and retail space to life.
Media Contact:
Colin Kangisser | Chief Executive Officer
Suite 202 418A Elizabeth St, Surry Hills NSW Australia 2010
T +61 2 9212 4871 | F +61 2 9212 3545 | M +61411759995
www.theopticalcompany.com.au
About The Optical Co:
Founded in 2006, The Optical Co ‘TOC’ is a leading independent optical group in Australia. TOC management has a successful history in building optical businesses to the benefit of all stakeholders. TOC has a vertically integrated retail network of optical stores, including wholesale distribution, eye safety divisions and multiple e-commerce sites. Across the store network, TOC operates a number of different brands, which function independently of each other in their own respective markets. Across all brands, TOC offers premium quality eyewear and eyecare through the provision of international brands and the latest in optometry equipment. TOC’s retail brands include nib Eye Care Centre, Prevue Eyewear, The Optical Co, Stacey & Stacey Optometrists and Kevin Paisley Fashion Eyewear. This gives TOC a strong local brand presence with ability to utilise significantly sized internal and third party databases. TOC harnesses the advantages of being a larger group, whilst encouraging the independent character of each respective business culture and staff. The management team consists of a group with a wealth of optical and retail experience. These experiences extend to the management, administrative, marketing, supply chain and legal aspects of running and growing an optical business in Australia.
www.theopticalcompany.com.au