Unscriptd Appoints Jonno Simpson as Sports Marketing Director Australasia

Melbourne, 27 June 2017 - Global athlete publisher Unscriptd is delighted to officially announce the appointment of Jonno Simpson to the role of Sports Marketing Director Australasia.

In this role Simpson will be responsible for the ongoing expansion of the company’s network of athletes in Australasia.

Ben Crowe, Co-Founder and Head of Global Sports at Unscriptd said: “Jonno joins Unscriptd at a very exciting time of growth for the business. There are so many different ways we are helping athletes as publishers and Jonno is one of the best in the business and we are thrilled to have him join our team.”

Simpson joins Unscriptd from Twitter, where he was the company’s first employee in Australia and the Head of Twitter Sport for the past four years. Prior to this role Simpson was Head of Social Media at the AFL and Head of Digital Marketing and Fan Engagement at the Essendon Football Club.

Commenting on his appointment, Jonno Simpson said: “It’s such an exciting company (and category) and I look forward to drawing on my past experiences in global sport, media and tech, to amplify athletes via Unscriptd’s platform, digital publishing solutions, and engaging content.”

Unscriptd enables athletes to become world class publishers and content creators.  As the athlete publishing company, Unscriptd creates value for partners including brands, teams, leagues and sport publishers globally.

Unscriptd creates value to the athlete through a mix of content formats and concepts, social audience growth and engagement, increasing the value to the athletes personal brand and to their existing and potential sponsors.

Unscriptd has a rapidly growing global athlete network and has worked with many of the world’s elite athletes including Cristiano Ronaldo, Gerard Pique, Ander Herrera, Virat Kohli & Andre Agassi, as well as Australia’s own Stephanie Gilmore, Mick Fanning, Patty Mills, Trent Cotchin  and Paddy Dangerfield.

Powered by a proprietary technology platform, Unscriptd enables the management, distribution and measurement of content across social and digital media channels.

Unscriptd was founded by former Nike global VP & CEO of Western Europe Brent Scrimshaw, ex-Nike International Sports Marketing Director Ben Crowe, and former leading sport researcher for APAC Todd Deacon. Unscriptd has now built a highly accomplished team across content, digital publishing, and data, with former executives from industry leaders such as BuzzFeed, Twitter and Shazam. 

Simpson’s appointment is effective immediately.

  -  ENDS  -

About Unscriptd

Unscriptd is a global athlete publishing company that creates and enables the targeted distribution of engaging content on behalf of athletes, brands, sponsors and sports administrators. Unscriptd has offices in London, New York, Barcelona and Melbourne.

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