The Channel is Key to Bring Storage Solutions to Market, Finds IDC
Announcement posted by IDC 03 Feb 2004
The storage solutions market has changed a great deal in the last year according to IDCs latest research. In a new study released today titled, Bringing Storage Solutions to Market, IDC has provided profiles of leading system integrators in the storage solutions market in Australia and New Zealand.
According to IDCs research, Storage technology providers should develop partnering strategies in the Australian and New Zealand markets that deliver end-to-end solutions to customers. These partnerships should be founded on the premise of delivering IT as a service to the business rather than on a product-focused reseller arrangement that emphasises building up infrastructure.
Third party storage solution providers are an increasingly important part of any go-to-market strategy because they can provide vendor-independent assessment services that allow customers to better understand their data, where it is used and stored and how it should be managed. This type of assessment service is becoming a necessary first step prior to storage hardware or software procurement. End-users in ANZ are taking a more strategic approach to storage and system integrators will continue to play a critical role in advising customers on the implementation of storage solutions moving forward.
Storage hardware and software vendors will need to focus on their partnering strategy in ANZ. The channel can no longer be seen as part of a high volume product focused go-to-market strategy. Partners in the Australian and New Zealand market need to be seen as a strategic component to providing end-to-end solutions that deliver IT as a service to the business, says Megan Dahlgren, Market Analyst Software.
Click here to go to the press release: http://www.idc.com.au/resources/press/software/20040202_Channel%20Storage.htm
About IDC:
IDC is the foremost global market intelligence and advisory firm helping clients gain insight into technology and eBusiness trends to develop sound business strategies. Using a combination of rigorous primary research,in-depth analysis, and client interaction, IDC forecasts local and worldwide markets and trends to deliver dependable service and client advice. More than 700 analysts in 43 countries provide global research with local content. IDC's customers comprise the world's leading IT suppliers, IT organisations, eBusiness companies and the financial community. Additional information can be found at www.idc.com.au
According to IDCs research, Storage technology providers should develop partnering strategies in the Australian and New Zealand markets that deliver end-to-end solutions to customers. These partnerships should be founded on the premise of delivering IT as a service to the business rather than on a product-focused reseller arrangement that emphasises building up infrastructure.
Third party storage solution providers are an increasingly important part of any go-to-market strategy because they can provide vendor-independent assessment services that allow customers to better understand their data, where it is used and stored and how it should be managed. This type of assessment service is becoming a necessary first step prior to storage hardware or software procurement. End-users in ANZ are taking a more strategic approach to storage and system integrators will continue to play a critical role in advising customers on the implementation of storage solutions moving forward.
Storage hardware and software vendors will need to focus on their partnering strategy in ANZ. The channel can no longer be seen as part of a high volume product focused go-to-market strategy. Partners in the Australian and New Zealand market need to be seen as a strategic component to providing end-to-end solutions that deliver IT as a service to the business, says Megan Dahlgren, Market Analyst Software.
Click here to go to the press release: http://www.idc.com.au/resources/press/software/20040202_Channel%20Storage.htm
About IDC:
IDC is the foremost global market intelligence and advisory firm helping clients gain insight into technology and eBusiness trends to develop sound business strategies. Using a combination of rigorous primary research,in-depth analysis, and client interaction, IDC forecasts local and worldwide markets and trends to deliver dependable service and client advice. More than 700 analysts in 43 countries provide global research with local content. IDC's customers comprise the world's leading IT suppliers, IT organisations, eBusiness companies and the financial community. Additional information can be found at www.idc.com.au