HotHouse's New Online Ambulance Mends Ailing Websites
HotHouse is launching a new resuscitation service for ailing websites, to provide constant content maintenance for sick sites and rejuvenate online offerings - ultimately allowing businesses to focus on their core offerings and revenue earners.
The online ambulance provided by HotHouse is manned by a team of 10 dedicated copywriters and programmers whose surgery skills comprise of: content checking, information update alerts, meta tag setting and hyperlink testing. Other treatments include continuous business and strategy planning with up-to-the-minute best practice reviews, allowing for the identification of effective and ineffective processes and transforming the clients' existing systems into more efficient tools.
The health and well-being of a website is critical to business success and brand recognition, and has always proven to be problematic because most web development companies do not have the resources to offer a cost effective solution and the utilisation of in-house resource is an expensive option. Industry 'cocktail rates' (the mean rate for the team) for website maintenance are traditionally around $150-$180 per hour, but through HotHouse's indepth knowledge and expertise, saving of up to 25 per cent can be achieved.
Simon van Wyk, managing director of HotHouse, said "Many Australian firms struggle to keep their sites up to date which is evident just by visiting some of the 'home' pages. Through the demand for this service, from new and existing clients, we now offer a dedicated and talented team to any company which wants to successfully achieve and maintain that first online impression."
Mr van Wyk continued, "Through trialling this new service with Toyota for 8 months, we were able to guarantee the public viewed fresh relevant content as and when it became available. Today, HotHouse provides a solid and reliable service to all online companies requiring the high degree of professionalism in today's customer-centric environment."
Andrew Phillips, Internet and Direct Marketing Co-ordinator for Toyota said, "The HotHouse content maintenance service permits us to focus on our core business whilst having our site represent our brand and services effectively. This reliable solution from HotHouse allows us to plan content in advance and we can guarantee that, through HotHouse's expertise, the site will always be up-to-date, with appropriate html meta-tags and tested hyperlinks, to ensure we deliver a frustration free and consumer friendly website at minimum expense."
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HotHouse is Australia's leading developer of customer focused e-Business solutions. Founded in 1995 and currently employing more than 30 people, HotHouse has transitioned more than 300 real world businesses to the online world. Additional information can be found at www.hothouse.com.au
The online ambulance provided by HotHouse is manned by a team of 10 dedicated copywriters and programmers whose surgery skills comprise of: content checking, information update alerts, meta tag setting and hyperlink testing. Other treatments include continuous business and strategy planning with up-to-the-minute best practice reviews, allowing for the identification of effective and ineffective processes and transforming the clients' existing systems into more efficient tools.
The health and well-being of a website is critical to business success and brand recognition, and has always proven to be problematic because most web development companies do not have the resources to offer a cost effective solution and the utilisation of in-house resource is an expensive option. Industry 'cocktail rates' (the mean rate for the team) for website maintenance are traditionally around $150-$180 per hour, but through HotHouse's indepth knowledge and expertise, saving of up to 25 per cent can be achieved.
Simon van Wyk, managing director of HotHouse, said "Many Australian firms struggle to keep their sites up to date which is evident just by visiting some of the 'home' pages. Through the demand for this service, from new and existing clients, we now offer a dedicated and talented team to any company which wants to successfully achieve and maintain that first online impression."
Mr van Wyk continued, "Through trialling this new service with Toyota for 8 months, we were able to guarantee the public viewed fresh relevant content as and when it became available. Today, HotHouse provides a solid and reliable service to all online companies requiring the high degree of professionalism in today's customer-centric environment."
Andrew Phillips, Internet and Direct Marketing Co-ordinator for Toyota said, "The HotHouse content maintenance service permits us to focus on our core business whilst having our site represent our brand and services effectively. This reliable solution from HotHouse allows us to plan content in advance and we can guarantee that, through HotHouse's expertise, the site will always be up-to-date, with appropriate html meta-tags and tested hyperlinks, to ensure we deliver a frustration free and consumer friendly website at minimum expense."
-Ends-
HotHouse is Australia's leading developer of customer focused e-Business solutions. Founded in 1995 and currently employing more than 30 people, HotHouse has transitioned more than 300 real world businesses to the online world. Additional information can be found at www.hothouse.com.au
