XBOX surges ahead
Announcement posted by Xbox 24 Oct 2003
Xbox is shaking up the Australian games industry by snapping up 32% of the next generation console market share during September, according to figures recently released by GfK Marketing Services Australia.
Sales of Xbox have grown 12% in the last financial quarter (July 1 September 30) compared to the same time last year, while Sonys Playstation 2 and Nintendos Gamecube have plunged by 8% and 15% respectively.
Xboxs explosive growth is also demonstrated in its games sales which have experienced growth far beyond their competitors in the last financial quarter. Xbox has experienced a staggering 154% increase in software sales compared to the same quarter in 2002.
Were definitely on a roll, says Xbox regional manager, David McLean. With the launch of Xbox Live, exclusive games titles, Music Mixer and the Christmas retail pack The Beast, Xbox is clearly the console of choice and will continue to be so over the holiday retail season.
Xboxs online gaming service Xbox Live has also reportedly achieved strong sales results in its first three weeks since launch with starter kits literally flying out the door, according to some retail outlets. The reaction has been strong to Live, says National Manager, Computers and Communications, Harvey Norman, Rod Orrock. Consumers have really jumped on board with this service, and its been hard to keep up with demand.
The Xbox Live service will be a key aspect in Xboxs sales drive over the next few months. As the first console based online video gaming service to hit the Australian market, Xbox Live provides a unified gaming arena, where players can compete against the rest of the world, meet with friends, talk in real-time, and choose from a huge range of games at launch 20 titles were Live-enabled with 50 expected by Christmas.
Xbox also expects this strong retail response to continue due to its diverse line up of games, with 300 games on shelf scheduled by Christmas. Consumer demand is also expected to be aided by a range of exclusive titles featuring Australian content including Project Gotham Racing 2, Top Spin and Amped 2.
Australians have really jumped on board with Xbox and increasingly, were catering to the entire family. With Live weve seen the Xbox transformed into the complete interactive home entertainment unit, so were confident this recent rise in consumer demand for Xbox is just the beginning, adds McLean.
-ends-
About Xbox
Xbox (http://www.xbox.com.au) combines video games, music and DVD movies to deliver an exhilarating entertainment experience.
Xbox allows people to play together, connecting people with their friends in order to compete, hangout and have fun. The Xbox puts tomorrows technology in your hand today, blending advanced technology and wild eyed creativity to spark innovative new entertainment.
About Xbox Live
Xbox Live is the first comprehensive, online game arena fully dedicated to fast-action broadband gaming experiences. Xbox Live will allow gamers to play multiplayer Xbox games with other gamers everywhere via a high-speed Internet connection. With a built-in hard drive and Ethernet port, the Xbox console was built from the ground up to be an online gaming system so theres no need to buy additional peripherals.
Xbox Live will enable all gamers to find and play with their friends easily; talk to other players during game play through the Xbox Communicator headset; and download current statistics, new levels and characters to their Xbox hard drive.
This document is provided for informational purposes only, and Microsoft makes no warranties, express or implied, with respect to this document or the information contained in it.
Microsoft and Xbox are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.
The names of actual companies and products mentioned herein may be the trademarks of their respective owners.
Sales of Xbox have grown 12% in the last financial quarter (July 1 September 30) compared to the same time last year, while Sonys Playstation 2 and Nintendos Gamecube have plunged by 8% and 15% respectively.
Xboxs explosive growth is also demonstrated in its games sales which have experienced growth far beyond their competitors in the last financial quarter. Xbox has experienced a staggering 154% increase in software sales compared to the same quarter in 2002.
Were definitely on a roll, says Xbox regional manager, David McLean. With the launch of Xbox Live, exclusive games titles, Music Mixer and the Christmas retail pack The Beast, Xbox is clearly the console of choice and will continue to be so over the holiday retail season.
Xboxs online gaming service Xbox Live has also reportedly achieved strong sales results in its first three weeks since launch with starter kits literally flying out the door, according to some retail outlets. The reaction has been strong to Live, says National Manager, Computers and Communications, Harvey Norman, Rod Orrock. Consumers have really jumped on board with this service, and its been hard to keep up with demand.
The Xbox Live service will be a key aspect in Xboxs sales drive over the next few months. As the first console based online video gaming service to hit the Australian market, Xbox Live provides a unified gaming arena, where players can compete against the rest of the world, meet with friends, talk in real-time, and choose from a huge range of games at launch 20 titles were Live-enabled with 50 expected by Christmas.
Xbox also expects this strong retail response to continue due to its diverse line up of games, with 300 games on shelf scheduled by Christmas. Consumer demand is also expected to be aided by a range of exclusive titles featuring Australian content including Project Gotham Racing 2, Top Spin and Amped 2.
Australians have really jumped on board with Xbox and increasingly, were catering to the entire family. With Live weve seen the Xbox transformed into the complete interactive home entertainment unit, so were confident this recent rise in consumer demand for Xbox is just the beginning, adds McLean.
-ends-
About Xbox
Xbox (http://www.xbox.com.au) combines video games, music and DVD movies to deliver an exhilarating entertainment experience.
Xbox allows people to play together, connecting people with their friends in order to compete, hangout and have fun. The Xbox puts tomorrows technology in your hand today, blending advanced technology and wild eyed creativity to spark innovative new entertainment.
About Xbox Live
Xbox Live is the first comprehensive, online game arena fully dedicated to fast-action broadband gaming experiences. Xbox Live will allow gamers to play multiplayer Xbox games with other gamers everywhere via a high-speed Internet connection. With a built-in hard drive and Ethernet port, the Xbox console was built from the ground up to be an online gaming system so theres no need to buy additional peripherals.
Xbox Live will enable all gamers to find and play with their friends easily; talk to other players during game play through the Xbox Communicator headset; and download current statistics, new levels and characters to their Xbox hard drive.
This document is provided for informational purposes only, and Microsoft makes no warranties, express or implied, with respect to this document or the information contained in it.
Microsoft and Xbox are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.
The names of actual companies and products mentioned herein may be the trademarks of their respective owners.