ASUS ANZ Appoints Managing Director
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Sydney Australia; August 4, 2010
ASUS ANZ Appoints Managing Director
ASUS is pleased to announce the appointment of Ms. Mia
Tsai as the new Managing Director and Head of the Open Platform Business Group
for ASUS Australia and New Zealand.
The appointment marks a return to the ASUS fold, for Ms.Tsai, who in 2001 was
commissioned by ASUS headquarters to be the first female country manager of
ASUS and set up the Australian and New Zealand branch. She then established
ASUS’ motherboard and VGA business, which was ranked number one in the open
platform market in Australia from 2001 to 2004 under Ms. Tsai’s leadership.
Ms. Tsai brings to the role knowledge of ASUS products across the various
ranges, and a strong understanding of the company’s culture and history. She
took over on July 26th and is genuinely excited about the role.
“It is very impressive to come back to ASUS and see such a strong team here. I
look forward to working with the staff who are so enthusiastic, keen and full
of energy,” said Ms Tsai. “Even after ten years, ASUS products are still at the
top. We’re definitely the challenger brand in the motherboard category in
Australia, and close to breaking top five in notebooks which represents steady
improvement in that category over the past couple of years. I think ASUS has
well and truly demonstrated its commitment to product quality.”
Ms.Tsai will work closely with Vivian Hung, Regional System Product Manager,
combining their local market knowledge, strong links with ASUS headquarters and
shared understanding of the company’s policies, to continue to grow the ASUS
brand in Australia and New Zealand. Another focus will be to continue
recruiting and building the ASUS team.
Re-joining ASUS after the strongest quarter the company has achieved in this
market to-date (Q1 2010), Ms. Tsai said, “ASUS has experienced significant
growth over the last four years thanks to the previous strong management team
Mr. Ted Chen and Ms. Carmen Li. They contributed enormously to building a
strong business foundation for ASUS in Australia and we are grateful for
everything they have done for the company. ASUS will continue to invest in
marketing activities to enhance our brand exposure and continued growth in the
ANZ market.”
Before joining ASUS in July of this year, Ms. Tsai spent the past five years
launching a business in the automotive industry. Designing and distributing its
own products, the company has become a successful channel brand that Ms. Tsai
has grown into a multi-million dollar business employing 15 people, within four
years. The company manufactures in Australia and overseas, and will continue to
operate with her partner at the helm.
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About ASUS
ASUS, the world’s top 3 consumer notebook vendor and the maker of the world’s
best selling and most award winning motherboards, is a leading enterprise in
the new digital era. ASUS designs and manufactures products that perfectly meet
the needs of today's digital home, office and person, with a broad portfolio
that includes motherboards, graphics cards, displays, desktop PCs, notebooks,
netbooks, servers, multimedia, wireless solutions, networking devices and
mobile phones. Driven by innovation and committed to quality, ASUS won 3,268
awards in 2009, and is widely credited with revolutionizing the PC industry
with the Eee PC™. With a global staff of more than ten thousand people and a
world-class R&D team of 3,000 engineers, the company's revenue for 2009 was
US$7.5 billion.
Media Contact
Richelle Gillett or Jennifer Jefferys
Spectrum Communications
asus@spectrumcomms.com.au
02 9954 3299
