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Aussie e-tailer eStore.com.au on acquisition trail for 2011



Australia’s largest independent online IT retailer eStore.com.au is in acquisition mode for 2011 with plans to acquire local online companies to boost the company’s reach and range of products nationally.

According to Lorenzo Coppa, Chief Executive Officer of eStore.com.au, the company has plans to expand both organically and through acquisitions in 2011.

“Financially, eStore.com.au is in a very strong position and we’re currently on the lookout for potential companies selling technology products online that we can add to the eStore.com.au portfolio,” said Coppa. “Our goal is to continue providing our customers with a diverse range of quality technology products at the very best prices, giving our customers greater choice and value for money.”

As Australia’s retail sector continues to face mounting pressure from online and overseas retailers, Coppa sees more retailers moving towards the online model.

“Consumers are becoming savvier and are increasingly moving towards buying online citing reasons such as better prices, convenience and greater choice from online retailers. As competition increases, only those that have the purchasing power to offer a wide breadth and depth of products at the best prices, backed up by excellent customer service will survive. We’ve already seen a few online retailers go under over the past few months. I expect to see quite a bit of consolidation in the market in 2011,” said Coppa.

Coppa is keen to speak with owners of online businesses selling technology products looking to exit the market or explore opportunities to leverage their products with eStore.com.au.

“We are committed to growing our presence in Australia next year and acquiring other businesses is something that has worked well for us in the past. As our market share grows, we’ll be able to offer our customers an even better shopping experience coupled with excellent customer service and care,” added Coppa.

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