New Branded Entertainment Service Provides Marketers with Greater Visibility and Direct Access To Hollywood and TV Product Placement Exposure
For marketers and agencies looking for greater visibility into the world of branded entertainment OppTrak is a new online and interactive service that provides prior knowledge, insider access and direct connection with industry opportunities and decision makers that previously they could only hope for.
The newly-launched centralized and self-serve OppTrak.com branded entertainment directory is backed by industry specialists PropStar™, who have taken a decade of entertainment marketing experience and bundled it up into an easy-to-use and one-of-a-kind marketing resource.
Packed with great contacts and opportunities with leading international studios and production companies, OppTrak (www.opptrak.com) provides all the information needed to assess different projects, make decisions; then directly connect with entertainment providers through the system.
Opportunities include free prop product placement, paid brand integration, online integrations, release-time promotions, sponsorship deals and celebrity events. Opportunities are presented in a brand-ready format, with all relevant details such as target demographic, talent, synopsis, release date, release markets, shoot locations and audience history clearly broken out.
PropStar director Nancie Tear said that the directory is designed to enable marketers and agencies to engage in the branded entertainment space quickly and cost-effectively. “Spending on product placement and branded entertainment has been growing rapidly over the last decade, with that growth forecast to continue in 2011. There is a great opportunity here for agencies not currently working in this sector to develop innovative marketing that extends the services they offer their clients.”
She also said that one of the reasons prompting the service’s development was the sheer number and variety of different shows available and the marketing reach now possible across different platforms.
“There are tons of interesting shows being made. But which ones do you chose? OppTrak gives marketers that broader view into what’s available, to make you feel more comfortable with the decisions that you make. Branded entertainment is a proven marketing vehicle that reaches specific demographics and builds worldwide awareness through being integrated into engaging and entertaining content. It is not as expensive to execute deals as people may imagine, in fact this is one of the most affordable marketing areas on offer.”
Agencies and their clients can leverage PropStar’s depth of experience in implementing product placement and brand integration representing major global brands including Yahoo!, Dell Computers, Alienware Computers, D-Link Systems and Cadbury Adams; and working with popular productions and programs including ‘24’, The Big Bang Theory, Twilight: New Moon, Desperate Housewives, CSI New York, Live Free or Die Hard, NCIS Los Angeles, ER, and The Sopranos.
The OppTrak directory - www.opptrak.com - allows subscribers to search different shows and the brand integration, product placement, promotional, sponsorship and endorsement concepts that these shows offer, quickly and easily. They can then get in touch directly with the right people through the directory. As subscribers, they are continually alerted to all of the different opportunities that match their criteria.
Tear said “One of the reasons for the popularity of this area is that it really does work and is very competitively priced. One client told us that for their marketing spend, it was like winning the lottery, their brand was on the screen for so long. Opportunities are sourced through our contacts with film, television and music producers in North America and Europe and the emerging markets of Bollywood and Asia. As the saying goes, it’s all about who you know, and who you’ve worked with. We’ve opened up our network so you can locate and develop projects for your brand.”
Tear said that the flexible service equips marketers to either go it solo with an affordable ‘do it yourself’ option; or to call on PropStar’s specialist support to guide them through strategizing, making approaches and handling negotiations.
OppTrak covers branded entertainment and product placement areas ranging from feature films, network and cable television, music, web TV programming and videos; to music concert tours, film festivals, celebrity parties and promotions. www.opptrak.com
OppTrak™ is an essential resource for companies and their agencies looking to promote their product or service through entertainment marketing. It is a searchable centralized directory of current opportunities and contacts for current branded entertainment projects that allows agencies and marketers to connect directly with the right contacts on top shows to access product placement, brand integration, release-time promotions and celebrity events. The global directory offers either a self serve (do-it-yourself) option as well as a range of service options for those clients preferring extra support. www.opptrak.com
PropStar’s highly experienced team has honed its skills in film, television and brand marketing, providing clients with creative, second-to-none entertainment marketing strategies. With well-established relationships with all major Hollywood studios, PropStar™ specializes in both international big studio productions (TV and Film) as well independent productions and web-based television. Internationally, we work with brands and productions in a wide number of countries, including the USA, UK, India and Australia. Our collective expertise includes blue chip marketing (The Walt Disney Company, Whitbread Beer Company), film-side marketing (MCA Universal/Keystone Pictures); and technology and software experience. www.propstar.com