NEW DIGITAL AGENCY LAUNCHES - FIRST

Sydney, Australia, June 21 2012 - Today BeyondD Pty Ltd, a wholly owned subsidiary of Beyond International (ASX:BYI) a leading international producer and distributor of television and digital content, announced the launch of a new digital marketing agency called FIRST. The new agency is formed through the merger of its digital services businesses First Rate, anaward winning Search Marketing Agencyand Market United respected digital agency with strong creative and technical capabilities.

Jon Ostler, Group General Manager, says “for a number of years First Rate and Market United have been working side by side. Most of our clients now receive services from both of our digital agency brands. Digital continues to evolve and we want to bring to the market the most relevant and current offering possible for companies that understand the opportunity and competitive advantage digital marketing offers them”.

FIRST will specialise in working with clients that already have digital at the heart of their sales and marketing strategy or understand that moving to a digitally led business strategy is essential for their continued profitability and growth. The agency already has extensive credentials working with financial services and online retailers.

FIRST's core capability will be developing a digital blueprint for its clients by applying its bespoke digital marketing framework. The framework has been developed over the last 14 years by the founding agencies through their work with some of the region’s most successful digital entrepreneurs and early adopting corporates.

FIRSTis built around it's four spheres of capability: Think, Create, Rate & Perform, visitwww.first.com.auto find out more.

FIRST has offices in Sydney and Auckland and employees 55 in-house digital experts who work across a range of disciplines including; digital strategy, digital creative, SEO (Search Engine Optimisation), search advertising, performance media, analytics, social media, mobile apps, eCommerce and CMS (Content Management System) driven sites.