Urban Geek Is First Advertising Network In Australia To Earn ABA Green Tick
Sydney, September 22, 2011 –Urban Geek Media (UGM), the male-skew digital publisher, today announces it is the first advertising network in Australia to achieve the Audit Bureaux of Australia’s ‘Green Tick’ web audit accreditation.
UGM has proactively undertaken the ABA audit process to demonstrate transparency to its client base of advertisers and media agencies. The rigorous audit process ensures UGM is fully compliant with industry measurement rules and that its web traffic figures measured within Nielsen are accurate and reliable.
Websites carrying the ABA ‘green tick’ appear on the ABA Safe Website List which is used by media buyers to verify which websites are not putting media buyers and their clients at risk by inflating media buying metrics such as web traffic figures and ad impressions.
UGM exclusively represents and manages premium sites including dailymotion.com, break.com and collegehumor.com, and has seen its Australian audience grow to a Nielsen verified reach of 2.4 million unique browsers per month.
Paul Dovas, ABA chief executive officer said, “We commend Urban Geek Media for leading the way. This signals a focus on a new area of accountability and transparency among ad networks and sales houses.”
“The ABA web audit and Nielsen listing give our advertisers confidence that they can trust the traffic numbers and trust that their advertising budgets are being used effectively,” said Drew Parkes, Managing Partner at Urban Geek. “We’re a specialist publisher demonstrating our transparency to the industry – it’s a great feeling to lead the market and quantify our large audience across premium sites that always perform strongly.”
About Urban Geek
Established in 2009, Urban Geek Media is Australia’s digital specialist dedicated to connecting brands with aussie guys. With a reach of over 2 million Australians each month across branded properties covering entertainment, sports, gaming, video and technology, Urban Geek Media can safely say “We know Aussie Guys”. www.urbangeek.com.au
The Audit Bureaux of Australia is a not-for-profit independent industry body which has been auditing media in Australia for almost 80 years through the ABC and CAB print auditing bodies. www.auditbureau.org.au
 Source: ABA Audited, Nielsen Market Intelligence (Domestic Traffic), August 2011