Why copywriting is becoming more important for online businesses
How do you drive traffic to your website or online store? Well, there’s several ways, but top of most people’s list is to reach and maintain a high position in Google’s search engine results pages for particular keywords and phrases.
The thing is, Google never stays still for long. The algorithm Google uses for determining a website’s ranking is constantly being modified to weed out spammy, scammy sites and promote those that promise (and deliver) a positive, useful experience to searchers.
As updates like the recent Panda and Penguin continue to promote and penalise in order to sift out the good stuff from the not-so-good stuff, it’s becoming clear that the emphasis is moving towards content. Websites that deliver good quality, original, fresh information in a user-friendly fashion are those benefitting most from the way Google’s algorithm is evolving.
‘Content’ refers to a lot of things. But perhaps the single most important factor it refers to is your website’s copy. Copywriting has been around since advertising began – before that even. Writing with the objective of persuading a reader began thousands of years ago. It’s an ancient art that’s stayed relevant and useful because of one very simple reason – it works.
Website copywriting is simply the name for one of the most modern forms of this ancient form of communication. When a consumer lands on a website and has to make up his or her mind about whether or not to buy a product or service, there are several factors that contribute to the outcome of that decision.
Undeniably, a site’s copy is a major one of these factors. One that engages the reader with strong, compelling content that both informs and persuades is going to convert a greater number of sales than a site that presents half-hearted, unoriginal copy that doesn’t demonstrate value or communicate your unique selling point.
This is why it’s important not to overlook the services of a professional web copywriter when you launch an online business and aim to attract as many visitors (and convert those visitors into customers) as possible. Your Home page, About Us, Services as well as product descriptions and blogs all present your business with opportunities to grab attention and convince people of the value if your products or services.
Website copywriting is both a brilliant way to improve your search engine rankings and convert more visitors into customers. You can’t afford to ignore this when you launch an online business.