The PRWIRE Press Releases http:// 2017-06-28T02:20:31Z Retirement and aged care providers – how to choose wisely 2017-06-28T02:20:31Z retirement-and-aged-care-providers-how-to-choose-wisely “Choosing to move into a retirement village or aged accommodation with greater support can be challenging,” Mr Roseby says. “Not only is it usually a time of significant emotional change, the financial complexity can be overwhelming.” Mr Roseby, who founded dailycare.com.au to help Australian’s explore and assess aged care options, says making the wrong decision can have long term financial and emotional impacts. “We need to think of planning for your later years like planning for education,” Mr Roseby says. “You wouldn’t just turn up to the closest school when your child turns five – you research the options and make informed choices where you can.” He says it’s important to start early, before a living situation turns critical. “Decisions are often made hastily when a crisis emerges,” Mr Roseby says. “But the more time you have to work through the options, the better chance you have of making the right choice. Advance planning with a clear head, and ensuring you have the paperwork checked by the appropriate professionals, are the best safeguards.” He says there is a great variety in the market between providers and fees can differ dramatically. “The cost of purchasing a retirement unit, may impact the affordability of future home care services and residential aged care should you need it. Costs can vary significantly, and may be influenced by location, facilities, quality and other fees,” Mr Roseby says. “Once you’ve moved in, ongoing costs also range significantly, and have the potential to dwindle your life savings away.” He said understanding the complex fees you may face through the journey of retirement and potentially home care into residential care is critical to financial security. “Refundable accommodation deposits (RAD), exit fees, and ongoing fees and charges, are particularly complex. Fees may also increase over time. “You may be required to pay up-front, or soon after you move in, or they may be spread over a number of years. There are numerous options available for those who do their research,” he says. Information is key, with sites such as dailycare.com.au helping to explain and assess options. Mr Roseby offered these tips for avoiding some of the pitfalls of retirement living and aged care: ·       Look around and inspect a number of facilities, take your family or friends along and ask lots of questions. ·       Make sure you understand and can afford the long-term financial impacts of fees and charges. ·       Consider all your options, not only for your needs today, but the level of support you are likely to need in the coming years. ·       If you don’t understand the contract, don’t sign it and find a trusted adviser to guide you. ·       Make sure you get any promises or other commitments in writing. ·       Seek out information from trusted sources such as Dailycare.com.au or engage professional help such as an independent financial adviser or aged care placement consultant.   Unique Hi-Fi and AV Show for lovers of hip-hop to classical and everything in between 2017-06-22T06:06:04Z unique-hi-fi-and-av-show-for-lovers-of-hip-hop-to-classical-and-everything-in-between Music and AV aficionados from Sydney and surrounds are in for a unique treat with the upcoming Australian Hi-Fi & AV Show from 28-30 July. Just for their pleasure, dozens of hotel rooms at the InterContinental at Circular Quay will be stripped bare so they emulate a family lounge room or home theatre setting. Nowhere else in Australia can music and AV lovers appreciate 150 major brands from the world's finest audio products in one place in such an appealing five-star location. BYO music is encouraged: from hip-hop to classical. It's the best way to relax, hear and compare preferred music choices in as natural a home environment as possible. Visitors to the show can get hands-on experience on all types of gear including speakers, electronics, turntables, headphones, music streamers and computer systems. Roy Bird, CEO of the Chester Group, the Show's organiser, said the top three things that music and AV lovers want to know at the moment is: how to stream quality audio and video; the real difference between analogue and digital sound; and how beneficial or not hi-fi cables are. "We know that visitors to the show care about the quality of sound reproduction and they want the best they can afford. That's why it's important for exhibitors to have the best acoustics possible in each room," he said. Highlights for visitors to the 2017 Show in July will be: * Fiona Joy, Australian pianist, singer and composer will be performing concerts on each day in the Fort Macquarie Room. * Arguably the best home theatre system in the world combining a Barco Residential ultra-high definition projector for a Cinema-at-Home experience. * StormAudio's immersive audio processors and amplifiers in the latest format Auro-3D, Dolby Atmos and DTS:X with Atlantic Technology loudspeakers. * Mark Döhmann presenting his ever-popular Vinyl Masterclasses, which are always a full house. * All the top brands will be represented. Prizes available to win include: 10 portable Bluetooth speaker units; a $4000 amplifier; a portable audio player worth $1500.00; a $600 headphone; and many more generous prizes. All exhibitors ensure experts are on hand to address any questions and numerous seminar sessions help visitors learn: for example, how-to set up a sound system, stream music around the home, turn a computer into a high-end audio source, and how to control everything from a smartphone and tablet. For more information visit https://www.chestergroup.org/australianhifiavshow/2017https://www.facebook.com/australianhifiavshow/ A full press release and photos can be downloaded from here:https://wmcpr.com.au/unique-hi-fi-av-show-lovers-hip-hop-classical-everything/ An industry expert is available for interview. Please contact Wendy McWilliams to arrange a suitable time. Nominate a deserving AusMumpreneur and show your support for Australian mums in business 2017-06-22T02:00:12Z nominate-a-deserving-ausmumpreneur-and-show-your-support-for-australian-mums-in-business The AusMumpreneur Conference and AusMumpreneur Awards are all about supporting Australian mums in business. This event provides a unique opportunity for women from all over Australia to come together to gain new skills, promote their business, connect with fellow mums in business, learn from leading business experts and celebrate the success of the best and brightest in the industry. Proudly presented by AusMumpreneur and The Women’s Business School, the AusMumpreneur Awards recognise the best and brightest in the Australian mumpreneur industry. The categories that will be judged are: AusMumpreneur of the Year Rising Star AusMumpreneur of the Year Emerging AusMumpreneur of the Year Regional Business Award Product Innovation Award Digital Innovation Award Sustainability Award Business Excellence Award AusMumpreneur Network Excellence Award Women’s Business School Excellence Award Global Brand Award Big Idea Award Making A Difference Award Retail Business Award Service Business Award Handmade Business Award The People's Choice Awards: Influencer Award Customer Service Award Making a Difference Award (Business) Making a Difference Award (Non-profit) Business owners or those who wish to nominate a mumpreneur, can go to: https://www.ausmumpreneur.com/ausmumpreneur-awards/ Nominations close on Friday the 30th of June 2017. Media Contact: Candice Meisels candice@candicepr.com 0481 369 484 The Optical Co announces the launch of innovative new optical retail brand: Level 28 2017-06-20T04:39:59Z the-optical-co-announces-the-launch-of-innovative-new-optical-retail-brand-level-28 Press Release For Immediate Release Sydney, Australia, 20th June 2017, The Optical Co is proud to announce the launch of an innovative new optical retail brand, Level 28. The rollout is expected to begin in the last quarter of 2017. Level 28 is a bespoke dedicated retail brand where every aspect of the frame and sunglass design process will be exclusively designed for the novel Level 28 brand. The brand will be supported by an online presence to ensure a truly Omni channel shopping experience. In addition eye examinations using state of the art equipment will be offered at the stores. Level 28 is a sophisticated brand which will appeal to all areas of the optical landscape. The Level 28 product ranges have been designed to hold innovative and modern designer appeal, whilst still remaining cost effective. It will be targeted at the growing millennial customer base; however will have a large enough range to appeal to a wide range of demographics. Colin Kangisser, CEO and shareholder of The Optical Co proudly states: “The Optical Company has and will continue to develop as a leading optical provider in Australia, with its unique vertically integrated retail brand strategy including comprehensive optometry services. In order to complement our existing brand portfolio and to reach out to a diversified customer base including the growing millennial market, we recognize Level 28 as another part of our business. Level 28 is the one and only concept store which we believe appeals to a wide demographic by offering a wide range of eyewear. Level 28 has been developed from our studies of optical trends both internationally and locally and we are confident that with our experience in the optical industry, in both private and listed businesses, we will make Level 28 a great success in Australia as with our other brands.” Level 28 is a studio, gallery environment, where stunning high quality eyewear will be on show from fashion forward collection to everyday sleek styles designed exclusively for Level 28 by international designers. The materials and finishes palette has been crafted to form the perfect staging area for Level 28 products and services and gives Level 28 a whole new shopping experience. The exceptional contemporary environment, coupled together with crisp brand collateral and exquisite lighting will bring the Level 28 brand and retail space to life. Media Contact: Colin Kangisser | Chief Executive Officer Suite 202 418A Elizabeth St, Surry Hills NSW Australia 2010 T +61 2 9212 4871 | F +61 2 9212 3545 | M +61411759995 www.theopticalcompany.com.au About The Optical Co: Founded in 2006, The Optical Co ‘TOC’ is a leading independent optical group in Australia. TOC management has a successful history in building optical businesses to the benefit of all stakeholders. TOC has a vertically integrated retail network of optical stores, including wholesale distribution, eye safety divisions and multiple e-commerce sites. Across the store network, TOC operates a number of different brands, which function independently of each other in their own respective markets. Across all brands, TOC offers premium quality eyewear and eyecare through the provision of international brands and the latest in optometry equipment. TOC’s retail brands include nib Eye Care Centre, Prevue Eyewear, The Optical Co, Stacey & Stacey Optometrists and Kevin Paisley Fashion Eyewear. This gives TOC a strong local brand presence with ability to utilise significantly sized internal and third party databases. TOC harnesses the advantages of being a larger group, whilst encouraging the independent character of each respective business culture and staff. The management team consists of a group with a wealth of optical and retail experience. These experiences extend to the management, administrative, marketing, supply chain and legal aspects of running and growing an optical business in Australia. www.theopticalcompany.com.au AIIA Tasmania iAwards winners showcase Australian innovation 2017-06-18T23:42:36Z aiia-tasmania-iawards-winners-showcase-australian-innovation Hobart, Australia – 19 June 2017 -- The Australian Information Industry Association (AIIA), the nation’s peak industry body for the technology sector, has announced the iAwards winners in Tasmania for 2017. AIIA’s iAwards is Australia’s leading awards program for innovation in the digital economy. Entrants competed in five core award categories comprising Business Services, Community Services, Consumer Markets, Industrial & Primary Services, and Public Sector & Government. Entrants have also been successfully recognised for additional contributions – as startup of the year, research & development project of the year, and as outstanding infrastructure and platform innovations. Winners and merit recipients across all categories will go on to represent Tasmania and compete at the National iAwards in Melbourne. National winners will be announced on 30 August 2017 at the prestigious AIIA Gala Dinner and Awards Ceremony, being attended by startups, innovators, investors, business and community leaders and federal and state politicians. Senator the Hon. Arthur Sinodinos, Federal Minister for Industry, Innovation and Science, and the Hon. Philip Dalidakis MLC, Victorian Minister for Small Business, Innovation and Trade, will make presentations on the evening. Winners and merit recipients of the 2017 Tasmanian iAwards are: Business Services: PopUp WiFi – PopUp WiFi (Winner) Community Services: Ionata Digital and Beacon Foundation – eBeacon (Winner) Consumer: BitByteBit - NoozeFeed, powered by LeakyFeed (Winner) Industrial & Primary Services: The Yield Technology Solutions - Agricultural Decision Support System (Winner) Sense-T, University of Tasmania - Sense-T Program (Merit) Public Sector & Government: University of Tasmania - eResearch Ecosystem (Winner) Student: University of Tasmania – Digitran [Undergraduate Tertiary Student] (Winner) Cross Categories: The Yield Technology Solutions – Agricultural Decision Support System [Big Data/Machine learning Innovation of the Year] (Winner) PopUp WiFi - PopUp WiFi [Infrastructure & Platform Innovations of the Year] (Winner) University of Tasmania - eResearch Ecosystem [Infrastructure & Platform Innovations of the Year] (Merit) BitByteBit – NoozeFeed, powered by LeakyFeed [Mobility Innovation of the Year] (Winner) University of Tasmania, CSIRO Data61 – Sense-T Data Platform [Research & Development Project of the Year] (Winner) PopUp WiFi - PopUp WiFi [Startup of the Year] (Winner) The Yield Technology Solutions – The Yield Technology Solutions [Startup of the Year] (Merit) “Whether they’re innovations coming from students, government or large corporations, we continue to see a high calibre of entrants for AIIA’s iAwards,” said Rob Fitzpatrick, CEO, AIIA. “Regardless of origin, size, scale, industry or social focus, all innovations are potential winners, and that’s what makes the awards so compelling.” Now in its 23rd year, AIIA’s iAwards program is a critical platform demonstrating the impact that its members and the broader technology sector are driving to improve Australia’s social and economic prosperity. In the age of the ‘ideas boom’, the impact of the technology sector that AIIA represents is more crucial to Australia’s future than ever before. The 2017 iAwards are proudly supported by Major National iAwards Partner Victorian Government, National Program Sponsors Informed Solutions, NDIA, AuDA, National Student and State Student Sponsor, WiseTech Global and National Category Sponsor KPMG. -ENDS- About the AIIA’s iAwards AIIA’s iAwards honours both companies at the cutting edge of technology innovation as well as leading professionals across the Digital Economy. Most importantly, the iAwards recognises the achievements of home-grown Australian innovators. http://www.iawards.com.au/ Join the conversation AIIA’s iAwards get people talking about Digital Innovation. Take advantage of the hype by joining the conversation on Twitter, liking iAwards on Facebook and staying in touch with LinkedIn. About the AIIA The Australian Information Industry Association (AIIA) is Australia’s peak representative body and advocacy group for those in the digital ecosystem. Since 1978 AIIA has pursued activities to stimulate and grow the digital ecosystem, to create a favorable business environment for members and to contribute to Australia’s economic prosperity. We do this by delivering outstanding member value by providing a strong voice of influence; building a sense of community through events and education; enabling a network for collaboration and inspiration; and developing compelling content and relevant and interesting information. Media Contact Jeffrey Coote Tel: (02) 8355 3130 jeffrey@filteredmedia.com.au Rian Newman Tel: (02) 8006 5740 rian@filteredmedia.com.au AIIA South Australia iAwards winners showcase the best of Australian innovation 2017-06-16T00:10:00Z aiia-south-australia-iawards-winners-showcase-the-best-of-australian-innovation Adelaide, Australia – 16 June 2017 -- The Australian Information Industry Association (AIIA), the nation’s peak member body for the ICT industry, has today announced the iAwards winners and merit recipients in South Australia for 2017. AIIA’s iAwards is Australia’s leading awards program for innovation in the digital economy. Entrants competed in five core award categories comprising Business Services, Community Services, Consumer Markets, Industrial & Primary Services, and Public Sector & Government. Entrants have also been successfully recognised for additional contributions – as startup of the year, research & development project of the year, and as outstanding infrastructure and platform innovations. An independent panel selected by the AIIA judged all nominations.   At a gala event held last night at the Adelaide Convention Centre, Jay Weatherill, Premier of South Australia, said:   “Innovation, risk-taking and exploring new horizons are embedded in South Australia’s DNA.   “In 2017, we have a terrific opportunity to further extend that leadership into the sphere of ICT and to build on the advances we’ve already made.   “I really appreciate the work this industry does to generate jobs, and to create smart and valuable products, and congratulate every individual and business that receives recognition here this evening.” Winners and merit recipients across all categories will go on to represent South Australia and compete at the National iAwards. National winners will be announced on 30 August 2017 at the prestigious AIIA 2017 iAwards Gala Dinner and Ceremony, held in Melbourne, which will be attended by startups, innovators, investors, business and community leaders and federal and state politicians.The South Australia 2017 state iAwards winners and merit recipients are:Business Services: Pernix Pty Ltd - High Performance Sports Analytics Platform (Winner) Accodex – Accodex (Merit) Industrial & Primary Services: Resolution Systems – MaxMine (Winner) Public Sector & Government: DST Group & Data61 - Cross Domain Desktop Compositor (Winner) Service SA, Department of the Premier and Cabinet - Whole of Government electronic forms platform (Merit) Student: Murray Bridge High School – Life In High School [Junior Students] (Winner) Murray Bridge High School – ImagineAR [Senior Students] (Winner) Community Services: DXC Technology - The Dandelion Work Experience Program (Winner) Mobility Innovation of the Year: LMZ Capital Pty Ltd - Golf Partner Connect (Winner) iCorp Digital - iCorp Digital (Merit) Startup of the Year: Life Whisperer Diagnostics Pty Ltd - Life Whisperer (Winner) Big Data/Machine Learning Innovation of the Year: Life Whisperer Diagnostics Pty Ltd - Life Whisperer (Winner) Pernix Pty Ltd - High Performance Sports Analytics Platform (Merit) Research and Development Project of the Year: DST Group & Data61 - Cross Domain Desktop Compositor (Winner) Infrastructure & Platform Innovations of the Year: DST Group & Data61 - Cross Domain Desktop Compositor (Winner) South Australia Premier’s Award for Public Sector Transformation: Department of the Premier and Cabinet - South Australian Resources Information Gateway (Winner) Now in its 23rd year, AIIA’s iAwards program is a critical platform demonstrating the impact that its members and the broader technology sector are driving to improve Australia’s social and economic prosperity. In the age of the ‘ideas boom’, the impact of the technology sector that AIIA represents, is more crucial to Australia’s future than ever before. The 2017 iAwards are proudly supported by Major National iAwards Partner Victorian Government, National Program Sponsors Informed Solutions, NDIA, AuDA, National Student and State Student Sponsor, WiseTech Global and National Category Sponsor KPMG. The 2017 South Australia iAwards is proudly supported by State Sponsors the Government of South Australia, and Bronze Sponsor DW Fox Tucker.                                                                                                       -ENDS-About the AIIA’s iAwards AIIA’s iAwards honours both companies at the cutting edge of technology innovation as well as leading professionals across the Digital Economy. Most importantly, the iAwards recognises the achievements of home-grown Australian innovators. http://www.iawards.com.au/  Join the conversation AIIA’s iAwards get people talking about Digital Innovation. Take advantage of the hype by joining the conversation on Twitter, liking iAwards on Facebook and staying in touch with LinkedIn.  About the AIIA The Australian Information Industry Association (AIIA) is Australia’s peak representative body and advocacy group for those in the digital ecosystem. Since 1978 AIIA has pursued activities to stimulate and grow the digital ecosystem, to create a favorable business environment for members and to contribute to Australia’s economic prosperity. We do this by delivering outstanding member value by providing a strong voice of influence; building a sense of community through events and education; enabling a network for collaboration and inspiration; and developing compelling content and relevant and interesting information.  Media Contact Joanna Stevens Kramer Tel: 0408 466 410joanna@filteredmedia.com.au   Jeffrey Coote Tel: (02) 8188 3616jeffrey@filteredmedia.com.au     AIIA Victoria iAwards winners showcase the best of Australian innovation 2017-06-16T00:07:21Z aiia-victoria-iawards-winners-showcase-the-best-of-australian-innovation Melbourne, Australia – 16 June 2017 -- The Australian Information Industry Association (AIIA), the nation’s peak industry body for the technology sector, has today announced the iAwards winners in Victoria for 2017. AIIA’s iAwards is Australia’s leading awards program for innovation in the digital economy. Entrants competed in five core award categories comprising Business Services, Community Services, Consumer Markets, and Industrial & Primary Services. Entrants have also been successfully recognised for additional contributions – as Startup of the Year, Research & Development Project of the Year, Infrastructure and Platform Innovations of the Year, Big Data/Machine Learning Innovation of the Year, and the inaugural Victorian Diversity Award. An independent panel selected by the AIIA judged all nominations. At a gala event held last night at KPMG’s Victorian offices in Docklands, Melbourne, The Hon. Philip Dalidakis MLC, Minister for Small Business, Innovation and Trade Victorian State Government, said: “Congratulations to the companies and individuals taking part in this year's 2017 Victorian iAwards. These companies are playing a vital role in growing our tech capabilities and creating new jobs here in Victoria. We are proud to be showcasing our very best digital tech innovations here in Victoria, Australia's tech and innovation hub." Winners and merit recipients across all categories will go on to represent Victoria and compete at the National iAwards. National winners will be announced on 30 August 2017 at the prestigious AIIA 2017 iAwards Gala Dinner and Ceremony, held in Melbourne, which will be attended by startups, innovators, investors, business and community leaders and federal and state politicians.The Victoria 2017 state iAwards winners and merit recipients are:Business Services: Conduct, HMR Referrals - HMR Referrals (Winner) LiveHire – LiveHire (Winner) Envato - Envato Market (Merit) Hivint Pty Limited - SecurityColony.com (Merit) Industrial & Primary Services: SensaData and La Trobe's Centre for Technology Infusion - Smart-r-Tag (Winner) Consumer Services: frank green - Smartcups and SmartBottles by frank green (Winner) BajaBoard – BajaBoard (Merit) Student: RMIT University - VICHyper Hyperloop Team [Undergraduate Tertiary Students] (Winner) Community Services: OnDigital Pty Ltd – SchoolTV (Winner) Scapegrace Pty Ltd - Quitch (Merit) Research and Development Project of the Year: Data61 (CSIRO) and Diving Australia - Dive Mechanic (Winner) Mobility Innovation of the Year: Scapegrace Pty Ltd – Quitch (Winner) Smileyscope – Smileyscope (Merit) Infrastructure & Platform Innovations of the Year: LiveHire – LiveHire (Winner) Hivint Pty Limited - SecurityColony.com (Winner) Conduct, HMR Referrals - HMR Referrals (Merit) Startup of the Year: Scapegrace Pty Ltd – Quitch (Winner) Big Data/Machine Learning Innovation of the Year: Gooroo Ventures - Gooroo Hirer: Predictive screening of IT talent (Winner) Inaugural Victorian Diversity Award BeInSync Pty Ltd - LLULAS Universal Communication Now in its 23rd year, AIIA’s iAwards program is a critical platform demonstrating the impact that its members and the broader technology sector are driving to improve Australia’s social and economic prosperity. In the age of the ‘ideas boom’ the impact of the technology sector that AIIA represents is more crucial to Australia’s future than ever before. The 2017 iAwards are proudly supported by Major National iAwards Partner Victorian Government, National Program Sponsors Informed Solutions and AuDA, National Student and State Student Sponsor, WiseTech Global and National Category Sponsors KPMG and National Disability Insurance Agency. The 2017 Victoria iAwards is proudly supported by State Sponsors the Victoria State Government, National Program Sponsors Informed Solutions and AuDA, National Category Sponsors KPMG and National Disability Insurance Agency and State Student Category Sponsor WiseTech Global.                                                              -ENDS-  About the AIIA’s iAwards AIIA’s iAwards honours both companies at the cutting edge of technology innovation as well as leading professionals across the Digital Economy. Most importantly, the iAwards recognises the achievements of home-grown Australian innovators. http://www.iawards.com.au/  Join the conversation AIIA’s iAwards get people talking about Digital Innovation. Take advantage of the hype by joining the conversation on Twitter, liking iAwards on Facebook and staying in touch with LinkedIn.  About the AIIA The Australian Information Industry Association (AIIA) is Australia’s peak representative body and advocacy group for those in the digital ecosystem. Since 1978, AIIA has pursued activities to stimulate and grow the digital ecosystem, to create a favorable business environment for members and to contribute to Australia’s economic prosperity. AIIA does this by delivering outstanding member value by providing a strong voice of influence; building a sense of community through events and education; enabling a network for collaboration and inspiration; and developing compelling content and relevant and interesting information.Media Contact Jeffrey Coote Tel: (02) 8355 3130jeffrey@filteredmedia.com.au   Rian Newman Tel: (02) 8006 5740rian@filteredmedia.com.au     Emojis May Increase Read Rate; Won’t Automatically Land Your Email in the Spam Folder 2017-06-14T00:56:21Z emojis-may-increase-read-rate-won-t-automatically-land-your-email-in-the-spam-folder Sydney, Australia – 14 June 2017 — The use of emojis—those little digital icons representing everything from sushi and sailboats to infinite variations on the smiley face—has become part of everyday life. Yet marketers have been hesitant to incorporate them into email campaigns, due to uncertainty about how their use may be perceived by both mailbox providers and subscribers.   A new research report from Return Path reveals that emojis may in fact be a useful addition to an email marketer’s toolkit. Released in Australia yesterday, Emoji Use in Email Subject Lines looks at emoji use in email campaigns around significant holidays and seasons over the course of a year, and compares them against traditional text-only subject lines. According to report findings, subject lines containing emojis actually saw a higher read rate than comparable text-only subject lines in some cases. Emoji use generally had limited impact on inbox placement rate, either positive or negative. Following are some examples:   ·         Around Valentine’s Day, email subject lines including the “lips” emoji drove a read rate of 24 percent and an inbox placement rate of 89 percent. By comparison, Valentine’s Day promotions with text-only subject lines had a read rate of just 20 percent and inbox placement of 83 percent.  ·         Father’s Day emails with the “wrench” emoji in the subject line had a read rate of 22 percent and inbox placement of 96 percent, compared to read rate and inbox placement rate of 21 percent and 88 percent respectively for comparable text-only promotions.   However, not all emojis proved to be so effective. The “clinking champagne glasses” emoji in New Year’s promotions had just a nine percent read rate and 38 percent inbox placement rate, far below the average for traditional text-only New Year’s emails.   “Emojis definitely stand out in a crowded inbox, and grabbing the reader’s attention is an important element of email engagement,” said Tom Sather, Return Path’s Sr. Director of Research. “There aren’t a lot of email marketers using them today, so there’s a novelty factor involved.”   While that novelty factor is difficult to quantify in an aggregated research report, anecdotal evidence points to a sharp dropoff in engagement metrics after repeated emoji use.   “What works one time may not work every time. My advice to an email marketer who wants to try using emojis is to use our findings as a starting point for testing their own campaigns,” continued Sather. “Every brand needs to find its own voice and understand its unique audience. There’s no magic formula to using emojis, or any other aspect of an email campaign.”   The report contains additional tips for marketers looking to try using emojis in their email campaigns, and highlights the emojis that performed best for each holiday over the past year. Download the complete Emoji Use in Email Subject Lines report here.  Methodology: Return Path conducted this study using global consumer data consisting of more than 17,000 commercial senders, 2 million consumer panelists, and 5.4 billion commercial email messages sent to Microsoft, Google, Yahoo, and AOL users between March 1, 2016, and March 31, 2017. About Return Path: Return Path analyses the world’s largest collection of email data to show businesses how to stay connected to their audiences and strengthen their customer engagement. Our data solutions help analysts understand consumer behaviour and market trends. We help mailbox providers around the world deliver great user experiences and build trust in email by ensuring that wanted messages reach the inbox while spam doesn’t. To find out more about Return Path solutions, visit us at returnpath.com or request a demo.  Media Contacts: Biana Chamlet and Lucy Walker Espresso Communications on behalf of Return Path Phone: +61 2 8016 2200 Email: returnpath@espressocomms.com.au LogMeIn makes digital customer service smarter; takes aim at CRM market with introduction of Bold360 2017-06-09T00:00:00Z logmein-makes-digital-customer-service-smarter-takes-aim-at-crm-market-with-introduction-of-bold360 SYDNEY, AUSTRALIA – 9 June 2017 – LogMeIn, Inc. (NASDAQ:LOGM) today introduced Bold360, an intelligent customer engagement platform that provides a modern, flexible way for companies to interact with customers and get a real-time 360-degree view of all touchpoints and contextual data in a single solution.  Through a powerful combination of popular digital engagement channels, support tools, and a unified interface, Bold360 is taking on the traditional customer service market by bridging the gap between the customer and vital business information; helping companies deliver the immediate and personalised experience today’s consumers expect.   “The rise of digital, artificial intelligence and mobile-first lifestyles has changed how customers want to interact with their favourite brands,” said Mary Wardley, Program Vice President, Loyalty and Customer Care, IDC.  “As a result, companies need to rethink how they approach customer service to stay competitive.  Offering a variety of engagement channels is just the beginning.  The experience – whether automated or agent-assisted – needs to be seamless and the information contextual, to deliver the type of experience that will create long-term brand loyalty.”   According to a recent report from Gartner entitled The Eight Building Blocks of CRM: Data and Information (July 2016), there are a handful of key challenges when it comes to an organisation’s CRM strategy.  Specifically, they cite that “creating, maintaining and leveraging a single view of the customer is hard to achieve internally and the required capabilities are not provided by many CRM vendors. Many solutions fail to consider the myriad of channels used by customers to interact with organisations”.   Legacy customer service and CRM systems house only a small portion of customer data across various disparate systems, making it hard for companies to ever get a full picture of their customers.  Bold360 is addressing this challenge by combining the rich customer profiles and actionable data agents need with the fast, frictionless service customers have come to expect.  Intelligent automation also empowers customers with self-service tools, thereby eliminating routine tasks from the agent workflow to improve contact centre efficiencies and deliver the type of customer experiences that build loyalty.   “The future of customer service lies in being able to create a truly exceptional and meaningful experience for customers”, said Michael Blaine, Senior Director, Customer Service at VF Corporation.  “Utilising technology to understand your customers while providing easily accessible and real-time information to your agents can help deliver a truly unique and personalised experience.  Bold360 is an exciting first step toward this vision and we are excited to see where LogMeIn takes it in the future.”   With today’s release Bold360 includes: An intuitive interface - Empowers agents with the information needed to resolve issues quickly by consolidating data from different systems and presenting a unified view of all customer interactions. Agents can work across different channels while seeing a complete history of all interactions for the customer they are assisting.   No code integrations – Easily integrate popular business systems including Salesforce and Zendesk, to provide that information directly into the Bold360 agent interface, without needing to toggle between applications. World-class omni-channel engagement – Seamlessly engage with customers across a variety of channels including live chat, Facebook Messenger, email and more.  Bold360 offers the right engagement for the level of support needed without clunky handoffs and preserves the context of conversations across channels to help agents address issues quickly.  Intelligent automation -- Helps agents respond to commonly asked questions with the ability to create, curate and manage answers.  The system gets smarter over time and can be applied to self-service interactions or to inform agents in an assisted interaction.  Remote support – With features including remote control, file transfer and co-browsing, agents can seamlessly escalate visitors to remote support all in one interface to drive efficiency and quickly resolve customer issues.  “There is a significant white space when it comes to engagement capabilities of traditional CRM tools,” said Paddy Srinivasan, General Manager, Customer Engagement and Support Solutions.  “As customer expectations change, the old way of managing customer interactions will no longer suffice.  Bold360 not only helps businesses interact with their customers, but also builds intelligent & actionable profiles that help brands offer the right recommendation at the right time based on all the information about that customer – not just a small subset based on past interactions.  As Bold360 continues to evolve and capabilities expand, those customer profiles will continue to get richer and will serve as an essential tool for customer service organisations everywhere.”  Pricing and availability Bold360 is available today.  Pricing depends on deployment size and use case.  Additional resources: Website Blog: Introducing Bold360: Making Digital Customer Service Smarter Demo Video ###  LogMeIn’s customer engagement & support portfolio LogMeIn delivers industry leading solutions designed to empower knowledge workers to deliver more human, personalised and intelligent customer engagement and support across all digital channels and devices that drives increased satisfaction, engagement and productivity.  More than 50,000 companies rely on LogMeIn’s customer engagement portfolio to support 200 million customer interactions every year.  About LogMeIn, Inc. LogMeIn, Inc. (NASDAQ:LOGM) simplifies how people connect with each other and the world around them to drive meaningful interactions, deepen relationships, and create better outcomes for individuals and businesses. One of the world’s top 10 public SaaS companies, and a market leader in communication & conferencing, identity & access, and customer engagement & support solutions, LogMeIn has millions of customers spanning virtually every country across the globe. LogMeIn is headquartered in Boston with additional locations in North America, Europe, Asia and Australia.  Media contacts Amanda Conroy / India Bednall Espresso Communications on behalf of LogMeIn P: +61 28016 2200 E: logmein@espressocomms.com.au AIIA Queensland iAwards winners showcase the best of Australian innovation 2017-06-07T22:32:33Z aiia-queensland-iawards-winners-showcase-the-best-of-australian-innovation Brisbane, Australia – 8 June 2017 -- The Australian Information Industry Association (AIIA) has today announced the iAwards state winners and merit recipients in Queensland for 2017. AIIA’s iAwards is Australia’s leading awards program for innovation in the digital economy. Entrants competed in five core award categories comprising Business Services, Community Services, Consumer Markets, Industrial & Primary Services, and Public Sector & Government. Entrants have also been successfully recognised for additional contributions – as startup of the year, research & development project of the year, and as outstanding infrastructure and platform innovations. An independent panel selected by the AIIA judged all nominations. At a gala event held last night at the Brisbane Exhibition and Convention Centre to honour the winners, The Minister for Innovation, Science and the Digital Economy and Minister for Small Business, The Hon Leeanne Enoch said: “The Palaszczuk Government is right now growing the jobs of the future. “We are a government that recognises the importance of digital transformation in both the public and private sector. And to help meet the changing needs and expectations of Queenslanders, we are implementing a digital-first approach. “Tonight’s winners are exemplars of the type of innovation and initiative that we want to foster to grow the Queensland economy,” Mr Enoch added. Mark Nicholls, Chair of the AIIA Queensland Council and Member of the Board of Directors, said: “Turning new ideas into successful enterprises is critical for our state and for Australia, and the iAwards is one of the best ways to bring the recognition that is deserved. “The iAwards recognise achievements across all parts of the community from students to startups and commercial to government, creating inspiration for everyone involved or interested in the digital, technology, innovation and entrepreneurial sectors.” Winners and merit recipients across all categories will go on to represent Queensland and compete at the National iAwards in Melbourne. National winners will be announced on 30 August 2017 at the prestigious AIIA Gala Dinner and Awards Ceremony, being attended by startups, innovators, investors, business and community leaders and federal and state politicians. The Queensland 2017 state iAwards winners and merit recipients are: Business Services: Centium Software - EventsAIR by Centium Software (Winner) SixPivot - Cloud Ctrl (Merit) Industrial & Primary Services: CSIRO & EM Clarity - ExoMux Sky Fibre (Winner) Public Sector & Government: Australian Digital Health Agency / AEHRC, CSIRO – National Clinical Terminology Service (Winner) Consumer Services: Medis Media Pty Ltd - 3D Organon VR Anatomy (Winner) Activate Entertainment (Nextgen Creative Pty. Ltd.) - Underwater Adventure (Merit) Student: St Augustine's & St Andrew's College, Smithfield High - PowerShot App [Junior Students Winner] Mansfield State High School - An Aspie Life [Senior Students Winner] Griffith University - Life in Queensland [Undergraduate Tertiary Students Winner] Community Services: Femeconomy – Femeconomy (Winner) Research and Development Project of the Year: CSIRO & EM Clarity – ExoMux Sky Fibre (Winner) V2i Group - V2i Realtime Fibre (Merit) Mobility Innovation of the Year: CSIRO & EM Clarity – ExoMux Sky Fibre (Winner) Infrastructure & Platform Innovations of the Year: Australian Digital Health Agency / AEHRC, CSIRO - National Clinical Terminology Service (Winner) University of Queensland - Infrastructure for Data Intensive Science (Merit) Centium Software - EventsAIR by Centium Software (Merit) Startup of the Year: Medis Media Pty Ltd - 3D Organon VR Anatomy (Winner) Activate Entertainment (Nextgen Creative Pty. Ltd.) - Underwater Adventure (Merit) SixPivot - Cloud Ctrl (Merit) Queensland Premier’s Award for Public Sector Transformation: Ipswich City Council - Ipswich Smart City Program Now in its 23rd year, AIIA’s iAwards program is a critical platform demonstrating the impact that its members and the broader technology sector are driving to improve Australia’s social and economic prosperity. In the age of the ‘ideas boom’, the impact of the technology sector that AIIA represents, is more crucial to Australia’s future than ever before. The 2017 iAwards are proudly supported by Major National iAwards Partner Victorian Government, National Program Sponsors Informed Solutions, NDIA, AuDA, National Student and State Student Sponsor, WiseTech Global and National Category Sponsor KPMG. The 2017 Queensland iAwards is proudly supported by State Sponsors the Queensland Government and Advance Queensland, National Student and State Student Category Sponsor WiseTech Global, Platinum Sponsor Tata Consultancy Services and Gold Sponsor Data#3. -ENDS- About the AIIA’s iAwards AIIA’s iAwards honours both companies at the cutting edge of technology innovation as well as leading professionals across the Digital Economy. Most importantly, the iAwards recognises the achievements of home-grown Australian innovators. http://www.iawards.com.au/ Join the conversation AIIA’s iAwards get people talking about Digital Innovation. Take advantage of the hype by joining the conversation on Twitter, liking iAwards on Facebook and staying in touch with LinkedIn. About the AIIA The Australian Information Industry Association (AIIA) is Australia’s peak representative body and advocacy group for those in the digital ecosystem. Since 1978 AIIA has pursued activities to stimulate and grow the digital ecosystem, to create a favorable business environment for members and to contribute to Australia’s economic prosperity. We do this by delivering outstanding member value by providing a strong voice of influence; building a sense of community through events and education; enabling a network for collaboration and inspiration; and developing compelling content and relevant and interesting information. Media Contact Joanna Stevens Kramer Tel: 0408 466 410 joanna@filteredmedia.com.au Rian Newman Tel: (02) 8006 5740 rian@filteredmedia.com.au XTM’s Heat the Homeless 2017: Australians’ wasted jackets could change lives this winter 2017-05-31T03:08:24Z xtm-s-heat-the-homeless-2017-australians-wasted-jackets-could-change-lives-this-winter • More than 105,000 men, women and children will be sleeping rough around Australia this winter • Australian snow and outdoor label XTM wants to get 10,000 second-hand jackets into the hands of homeless people in 2017 • XTM’s Heat the Homeless initiative saw 2,500 pre-loved jackets handed out to homeless people in 2016 Wednesday 31 May 2017, MELBOURNE: As temperatures drop, on one end of the spectrum winter sport enthusiasts are getting ready to upgrade their gear ready for next season. On the other, men, women and children face chilling winter nights without shelter, and the next few months will see many lives lost or threatened by the freezing nights. This chilling dichotomy of excitement and adventure, and terrible struggles troubled Pete Forras and his team at leading Australian snow and outdoor brand XTM Performance, so they came up with the idea to re-home second hand winter jackets that could bring some warmth to those that need it the most this winter. “If you are living on the streets, a jacket that might be sitting at the back of someone’s closet can make it a little more bearable out there, especially on those really cold and wet nights,” XTM Performance founder and CEO Forras said. "At XTM, we get to work with these innovative technologies and materials to make really cool, highly technical clothes that people want to get their hands on the newest and best of every season, which is great. However the flip side is lots of clothes are being retired early when they still have plenty of life left in them to do what they are essentially made for - warming bodies through winters. We want people to give their old jackets a second chance – get them to the collection sites and on the backs of our friends on the streets as soon as we can,” Forras said. This winter, the socially-conscious label will partner with their retailers and a group of organisations in the hope of collecting 10,000 second-hand winter jackets from around Australia; adding new partners Anaconda who have collection points at all their stores nationally, and bringing back 2016 charity partners Anonymous X and Hutt St Centre who will be getting the jackets to the people who need it most. “Winter really puts a spotlight on the divide between those who have all the luxuries and those who are in need. We have the ability to redistribute and reconnect between these social extremes. We are hoping to get people pulling out their old winter jackets and bringing them into our retail partners’ stores where they can make a little difference to people’s lives,” Forras said. An idea that was initially thrown around in a staff meeting, the Torquay beach based company launched its national XTM Heat the Homeless initiative for the first time in 2016. “It just made sense to us - we thought, ‘there are so many high quality jackets now, some only getting a few weeks of wear before being replaced. It would be great to get more life out of these products we are making and get a few hundred of those out to people who could use a warm jacket this winter’.” explains Forras. Also on this list of legends working together to redistribute some of the wealth and warmth of the snow and fashion industry and share it with the homeless, Humans in Melbourne and Melbourne I Love You founder Chris Cincotta has played a big part in making sure that as many Australians reconsider binning their old jackets this year, getting the word out via his huge social following. After a post on Cincotta’s Humans In Melbourne page, two days and ten thousand likes in, the 2016 target had been smashed with collection points inundated with hundreds of donated jackets. By the end of winter, more than 2,500 jackets were handed out to men, women and children sleeping rough on Australian streets. In 2017, they hope to get four times as many second hand jackets out warming bodies on Australian streets. To donate to XTM’s Heat the Homeless initiative, you can either send your jacket to the XTM Performance team directly at PO Box 422, Torquay VIC 3228 or visit XTM’s Heat the Homeless page for more distribution sites and information. - ENDS - For media enquiries, please contact: Emma Hornsey | PR Manager, XTM Performance | E emma@xtm.com.au | M 0415 842 801 About XTM’s Heat the Homeless We’ve all got some old ski and snowboard jackets in our closets - the goal of the team at XTM Performance is to get them out of there and give them a second chance. Every year, XTM’s Heat the Homeless initiative hopes to collect as many of these warm, technical jackets as possible and get them to people where they can make a difference to the lives of our friends living on the streets. Since its launch in 2016, XTM’s Heat the Homeless initiative has focussed on redistributing some of the luxuries of the winter clothing industry and giving back to the men, women and children who have no alternate but to spend their nights sleeping rough on Australian streets. To donate to XTM’s Heat the Homeless initiative, you can either send your jacket to the XTM Performance team directly at PO Box 422, Torquay VIC 3228, or visit www.xtm.com.au/heat-the-homeless for more distribution sites and information. Pete Forras – Bio Peter Forras is living every business owner’s dream – running his successful international retailing business from Torquay, a renowned surf spot on Victoria’s Great Ocean Road. After representing Australia as a professional skier, Pete wanted to start a business based on his love of snow sports. With two friends, Gary Rae and Bill Dalton, he came up with the idea of creating a brand specialising in ski apparel and accessories, which launched in 1999. Beyond his passion for his family, lifestyle and the winter and outdoor sports that he has built his business around, Pete is also a strong advocate on the impact of climate change, the social responsibilities of his company and the industry it operates in, fostering Australia’s upcoming winter sports talent, and the importance of creating a company culture that embraces balance. About XTM Performance XTM, an abbreviation for the term ‘cross the mountain’ or ‘X-The Mountain’, has carved out a niche supplying accessories and skiwear internationally. Returning as Olympic partner for the fourth time in 2018, XTM Performance’s is a brand that caters for all types of adventurers. Lessons learned from working with the most talented athletes on the planet are showcased throughout the entire XTM range. Working with the world’s most advanced materials and technologies, XTM Performance manufactures more than half a million units each year, which are sold in 24 countries. As one of Australia’s leading outdoor and snow brands, XTM will forever endeavour to work with the most advanced materials and technologies in the world to continually create products of gold medal quality - all from their Torquay beach shack. Wavelength International listed in the Best SMEs to Work Asia 2017 2017-05-30T05:21:58Z wavelength-international-listed-in-the-best-smes-to-work-asia-2017 Wavelength International has made the prestigious Best Places to Work Asia 2017, one of only 3 Australian businesses to make the top 10 of the small and medium workplaces list. The Best Places to Work Australia Study is one of the world’s most comprehensive independent studies of workplace culture by global research and consulting firm Great Place to Work – More than 1,400 companies participated in national list studies in the 9 Asia-region countries where Great Place to Work® is represented. Wavelength shot into the top 10 this year, placing 9th in the top 25 Best Places to Work (20-500) employees. It is an impressive achievement, especially in an industry renowned for its high pressure work environments and high staff turnover. “It just goes to show you can be a successful high performance business by embracing a generous and supportive culture,” says Chris Riley, Wavelength’s CEO. “Just by walking through the door, you immediately sense Wavelength is a happy, motivated and engaged place to work. In my experience in this industry our workplace culture is quite unique: everyone cares passionately about the business and working collaboratively as a team." With over 75 employees, Wavelength is Australia’s largest and most successful medical recruitment agency. The company offers a range of employee benefits including: Flexible and family friendly working hours, Free breakfast Fitness classes A creative, casual and fun working environment i Monetary incentives linked with productivity and performance against key goals. Additional information Specific highlights that have made Wavelength a great place to work include: · A generous remuneration and commission scheme renowned for being extremely market competitive. Wavelength is also committed to making salary packages consistent and fair across the organisation. Employees in all roles are recognised and rewarded for outstanding performance. Individual goals created for all employees quarterly which are part of their performance criteria. Managers regularly meet with team members to provide feedback and coach them to be even better in their role. An internal mentoring program which enable employees to discover and develop their talents. · A real commitment to work life balance with a broad range of flexible full-time, part-time and job share work patterns in place. Employees can work flexibly between 7am and 7pm and have the opportunity to work from home one day a week. Wavelength also offers an additional five days of annual leave once an employee has completed four years’ continuous employment. A generous paid parental leave program and flexibility when it comes to extended leave for weddings and overseas trips. · Inspiring values of excellence, ingenuity, integrity and heart incorporated into all business processes, policies and communications. · A bright, fresh, modern and open workspace to encourage a positive working environment and work life balance. There are showers, great training facilities and plenty of room for regular health and fitness sessions. Breakfast, drinks and healthy snacks are all provided daily for all employees. · A love for celebrations – birthdays, anniversaries, individual and company achievements. · An internal social networking platform to foster a modern culture of openness and transparency. · Quarterly employee briefings to share information, business goals, successes, challenges and new initiatives. A commitment to the health sector both in Australia and overseas. Wavelength actively donates and fundraises for the Fred Hollows Foundation and Médecins Sans Frontières. The company also sponsors indigenous medical students and encourages employees to participate in other charitable events throughout the year. ### About Wavelength International Wavelength International
is Australia’s largest medical recruitment company, offering local and international candidate resourcing, medical registration and immigration services for medical professionals and healthcare employers. Based in Sydney, we work with over 300 hospitals, clinics and general practices across Australia, New Zealand and Singapore. About Great Place to Work Inc Great Place to Work Inc, is a global research and consulting firm specialising in workplace excellence and development of high-trust and high-engagement workplace cultures. Our proprietary research tool, the Trust Index Employee Engagement Survey, is taken annually by over 10 million employees worldwide. Leading companies worldwide use our model to increase the levels of trust across their organisations and drive business results. For further information, please contact: Deanna Daly Marketing Executive, Wavelength International Tel: 02 8353 9032 Email: ddaly@wave.com.au www.wave.com.au www.wavies.com.au Survey shows preference for casual employment 2017-05-26T04:55:55Z survey-shows-preference-for-casual-employment Numerous opponents to the increase in part-time jobs voiced their concerns last week when the unemployment figures were released showing that while the overall jobs market is running stronger, most of the gains in April were driven by part-time jobs, which rose by 49,000 for the month.  However, following a survey among its 2,500 workforce, Australia’s premier sales, merchandising and marketing solutions provider to the retail industry, the Blueprint Group, has found that 83 per cent of its employees is happy with casual or part-time work. The company has a casualised workforce of 84 per cent with the survey also finding that 70 per cent of employees find their position suitable for maintaining a work/life balance and providing the flexibility they desire around their working hours. Caroline Trenfield, Blueprint Group’s new General Manager of Human Resources, said casual and part-time employees are also provided with a promotional path offering long term careers for those who seek it.   “As evidence of the experience of our workforce, more than two in every three employees have been involved in the FMCG environment for more than 10 years.   “While most of the positions we offer in retail are casual, it’s clear that there is a huge cohort who recognise the many benefits of being casual and actively seek this type of employment to suit their lifestyle needs.   “I believe our environment contributes to Blueprint Group having an engaged workforce when working in the field representing our clients.”   Ms Trenfield attributes a 78 per cent field retention rate of Blueprint’s workforce to the extensive sales and merchandising skills training provided, both online and via 30 dedicated trainers around Australia.   “We have developed an online portal for field teams to allow the sharing of field-to-field best practice where everyone can learn from each other.   “The results from our latest survey, when combined with an employee satisfaction rating that is 20 per cent above the industry average, demonstrate that staff are enjoying their work, they feel valued, understand end-user customers and are engaged with their client portfolios.   “All this leads to quality in the field and success for our clients,” she added.   Blueprint Group has a commitment to their employees of being a ‘Great Place to Work’ and invests heavily in the training and coaching of its large team. The company conducts regular surveys of employee satisfaction and has achieved outstanding levels of engagement, which reflects the success of the many programs that make up its Great Place to Work agenda.  www.blueprintgroup.com.au   Ends  Note to Editor: 550 respondents completed the online survey in March 2017.   About Blueprint Group: The Blueprint Group is Australia's premier sales, merchandising and marketing solutions provider to the retail industry. The Group’s five companies deliver a comprehensive range of services that are all designed to help its clients convert shoppers into buyers. Clients comprise manufacturers, food producers, FMCG brands and retailers in numerous industries including grocery, hardware, consumer electronics and liquor. The market-leading Blueprint Group companies are: Ausrep, CCS, Extravert, Powerforce and Retail Insight. Each company has strong retailer and supplier relationships and unmatched national coverage of experienced staff. Key services include: in and out of store sampling and demonstrations; experiential events; sales and merchandising; auditing; relays/planograms; vendor replenishment planning; point of sale production and data insights. Our mission is to ‘unlock value for our clients through our integrated range of big data, sales and marketing solutions’. www.blueprintgroup.com.au   Tip Top® launches innovative new Sandwich Thins 2017-05-01T00:15:16Z tip-top-r-launches-innovative-new-sandwich-thins Sydney, Monday 1 May 2017 – Today, iconic food brand Tip Top® launches a new Sandwich Thins range which will provide Australians with a light and versatile lunchtime option. With only 99 calories per serve* Tip Top® Sandwich Thins are a lighter way to enjoy the pleasure and softness of bread. They are deliciously soft and tasty and are pre-sliced to make six sandwiches. Tip Top® Sandwich Thins brings something new and different to lunch and adds variety to the everyday lunch occasion. It brings excitement to the bread aisle with a unique offering, the first of its kind in the Australian market. Baked in Australia, Sandwich Thins are suitable for topping, filling and toasting for a quick and delicious lunch. They are the deliciously different lunch time solution the whole family will love. They are available in three delicious varieties; original, wholemeal, and lightly seeded. They also have a strong health star rating with wholemeal rating 4.5 health stars, and original and lightly seeded rating 4 health stars. Tip Top® Senior Brand Manager, Susan Tahmasian, said the new range was developed in response to growing consumer demand for lighter lunchtime fare and greater variety: “Sandwiches will always be Australia’s go-to lunch option, but there are occasions where we want to experiment or enjoy something different”. “Not only are Tip Top® Sandwich Thins a welcome and versatile addition to the segment, they are also a smart choice for people who love the texture and appearance of bread but want a softer, lighter lunch.” Sandwich Thins has proved popular in the UK, where they are an important part of the bakery market and one of the biggest drivers of growth in the sandwich alternatives category. ^ The ‘Thins’ segment has grown to a 30 per cent household penetration rate (Nielsen Homescan 28.01.17) and sales estimated at more than £50 million ($80 million) per year. This growth is driven by strong brands and a solid innovation pipeline. In Australia, the sandwich alternatives segment is showing strong and consistent value growth at 7.7 per cent year-on-year (IRI Aztec Scan data to MAT 17.02.17). Tahmasian added: “We’re proud and excited to be bringing this latest innovation to Australia. We expect the range to be a big a hit with Aussie shoppers who are always on the lookout for something new and different.” Marketing & Innovation Director, Graeme Cutler, adds: “The launch of Tip Top® Sandwich Thins represents the culmination of three years of research, product development, market testing and building the capabilities to bake what is truly a unique and delicious product. Tip Top® has been a family favourite for more than 50 years, and we are very excited to be launching a totally new product that the whole family will love.” The launch will be supported with a multi-million dollar integrated marketing communication campaign across channels such as TV, Digital, Social and Outdoor. Sandwich Thins will also utilise a strong sampling campaign to drive awareness and trial. Available from 1 May with an RRP of $3.50, Tip Top® Sandwich Thins will be sold in all major supermarkets. They are located next to the wraps in the bakery aisle and have a shelf life of six days. Proudly baking since 1958, Tip Top is committed to providing quality bakery products for Aussie families. It’s no wonder the family says… Good on Ya Mum, Tip Tops The One! Keep up to date with Tip Top’s products and giveaways on Facebook at @tiptop. - ENDS - * 99 Calories per serving based on an average Tip Top® Sandwich Thins weight of 40 g (unprepared). ^ https://www.fob.uk.com/wp-content/uploads/2016/11/FS-3-UK-Bakery-Market.pdf Tough exit fees for in-home care hurting the vulnerable 2017-04-18T02:53:38Z tough-exit-fees-for-in-home-care-hurting-the-vulnerable-1 Sydney, Australia – 18 April 2017 – A national survey has shown that seven out of ten people likely to be affected by the Federal Government’s new reforms for in-home care packages for the elderly, disagree with care providers setting exit fees.    Designed to give elderly people more choice and flexibility over the types of care and services they access in their own home, the Australia-wide survey found that 75 per cent of people affected by the Consumer Directed Care (CDC) scheme believe that exit fees should be banned altogether.   Commissioned by KinCare, one of the few in-home care providers that doesn’t charge exit fees, the findings send a clear message to those organisations asking up to $4000 to simply switch provider.   Brian Bissaker, CEO of KinCare, said, “The whole point of the Government’s Consumer Directed Care scheme is to deliver increased choice and flexibility, not lock-in thousands of older people into care arrangements they might not be satisfied with.”    “The introduction of exit fees is unfair and it’s hitting our most vulnerable the hardest, at a time when they are supposed to have greater choice in selecting a care provider for the first time.”   Mr Bissaker said that KinCare is taking a stand against the restriction of customer choice by not charging joining, upgrade or exit fees for its in-home health and wellbeing services.   “At KinCare we understand that life and family circumstances can change at any time, and so do people’s service needs. As an industry, we have a huge opportunity to reshape the sector by improving the service offered to customers across Australia, so they can live richer, more independent lives.”   Josephine Pagano has experienced the shock of hidden fees when moving her elderly father across to KinCare’s new services this month – getting a letter from her previous provider advising of unannounced exit fees to leave the service.   “It was a blanket letter, saying there was a change in the contract, and that the provider was adding exit fees to their services,” said Pagano. “When I queried the legality of this, as we hadn’t signed a new contract agreement, they said that the exit fees only applied to the new packages.”   “Exit fees after the fact are unfair and misleading. For a vulnerable group such as the elderly, even a $500 exit fee is too high, especially when they are on limited budgets.”   “The new consumer choices for services are about being able to trial new providers and the services that suit you and your family,” said Pagano. “I don’t think there should be any exit fees, as you should be able to opt out if the services no longer meet your needs.”   The survey conducted by OmniPoll comes at a time when the Federal Minister for Aged Care, Ken Wyatt is due to convene a round table on exit fees from Aged Care providers. The Australian Securities and Investments Commission plus other key figures are expected to provide advice to the government on the issue of fees and financial arrangements in aged care.   ###Notes to Editor: The Increasing Choice in Aged Care Reforms are explained in more detail on the KinCare website.  Survey conducted on the OmniPoll National Online Omnibus between March 30 to 3 April 2017 nationally among 1,228 respondents aged 18 years and over. Sample quotas were set for each state, city and regional area, along with sex and age. Results were post-weighted to Australian Bureau of Statistics data on age, highest level of schooling completed, sex and area.  About KinCare: KinCare is a leading Australian provider of in-home aged care and disability support. For more than 25 years we have been providing in home support to older people, people with disability, those with health needs and their carers, through Government subsidised services and packages, and private services. We are always investing in meeting the diverse needs of our customers. Last year KinCare’s 1,746 dedicated staff delivered 1.3 million hours of high-standard in home care, travelling over 5.3 million kilometres, to support over 10,400 customers to stay active in their communities. KinCare provides services across Australia, in metropolitan and regional cities – with offices in the Australian Capital Territory, New South Wales, Queensland, Victoria, Western Australia, South Australia and Tasmania.   For more information about KinCare visit www.kincare.com.au You can find KinCare on Facebook and Twitter.   Media Contacts: Amanda Conroy & Lucy Walker Espresso CommunicationsKinCare@espressocomms.com.au +612 8016 2200 +61 422 472 883