The PRWIRE Press Releases http:// 2017-04-27T03:07:32Z Inner West Trends from Q1 with Cameron Nicholls 2017-04-27T03:07:32Z inner-west-trends-from-q1-with-cameron-nicholls Abbotsford based property expert and founder of Nicholls & Co Estate Agents, Cameron Nicholls, recaps the results from the first quarter of 2017 and shares his predictions for the inner west in the run to the end of financial year. Cameron Nicholls, Founder and Principal of Nicholls & Co Estate Agents, says of the next quarter (Q2), “With Easter and Anzac Day at the start of the quarter, the market will start off quite unsettled as with the holidays usually comes a slower start in the housing market than normal.” No need to fret, Cameron reassures, “I expect that there will be a flurry of new listings in the form of one and two bedroom apartments hitting the market at the beginning of the second quarter. So, it’s looking up for people looking to enter the property market or downsizing from the family home to apartment living.” Abbotsford Property Statistics for Q1: Total properties sold - 21 Highest sale price - $2,060,000 Median sale price - $1,317,083.33 Percentage of houses vs units: 90.5/9.5 The most recent sales from Nicholls & Co include: 27/16 Orchards Avenue, Breakfast Point - $990,000 101/4 Lewis Ave, Rhodes - $1,530,000 11/33 Peninsula Drive, Breakfast Point - $2,700,000 13/22 Harrow Road, Stanmore - $425,000 368 Georges River Road, Croydon Park - $1,251,000 203/12 Orchards Avenue, Breakfast Point - $990,000 For more information go to www.nichollsandco.com.au. EcoTools Unveils New Modern Eco Collection 2017-04-27T01:30:00Z ecotools-unveils-new-modern-eco-collection EcoTools®, a leader in authentic beauty, celebrates its 10th anniversary milestone with the unveiling of the New Modern Eco Collection, featuring gorgeous rebranding and new product innovation. With a bold, fresh and contemporary look, the brand advances its makeup brush collection, including pioneering the first-ever makeup sponge made from plant based materials. As part of the 10 year milestone, the entire collection has evolved based on the wants and needs of today’s women and features a refreshed logo and packaging with clean colours and modern metallic accents. Highlight updates include: Redesigned makeup brushes, featuring tapered light-weight brush handles still made from renewable bamboo, for improved comfort and performance, in a brighter wood colour, with contemporary gunmetal ferrules and beautiful ombre bristles. On-package education that takes the intimidation out of the makeup brush aisle. Each product directly links to a recommended colour cosmetic pairing, showcases the end benefit, features a face chart for application and identifies the level of coverage to help simplifying her beauty routine. Continuing to be eco-minded, the entire 2017 collection is comprised of renewable and recyclable materials including tree-free paper, vegetable based inks and RPET clamshell packaging, to help remove materials from the waste stream. 100% vegan and PETA certified, with all EcoTools makeup brushes and sponges you can be assured your beauty routine is as good for the environment as it is for your makeup finish! For more information, please contact Rachel King @ 360 PR: rachel@360pr.com.au / (02) 9571 4448 Smart Space Saving Ideas! 2017-04-19T00:12:06Z smart-space-saving-ideas Smart Space Saving Ideas Design & Styling Tips by Justine Wilson Media Release - April 2017 With more and more of us compromising space for a vibrant inner city lifestyle, it’s hard to imagine that with a few small changes to our living quarters we can not only create more space, but also a more organised way of living. “There are so many wonderful DIY space saving options out there now! Every home is different and so are your needs and wants, so it’s important to work out which options are within your budget and what solutions are the smartest for your home,” says Justine. Justine Wilson, Director and Principal Stylist at Vault Interiors shares her top space saving tips: 1. Seasonal Storage – Who doesn’t want a streamline immaculate wardrobe? If yours is bursting at the seams, divide your clothing and accessories into seasons. Just pack away and rotate when required. Space bags, shoe storage boxes and under bed storage boxes are all quick, easy and affordable ways to do this. 2. Multifunctional Furniture – Investing in multifunctional furniture is one of the smartest ways to free up more space. Beds and ottomans with storage are the most common and easiest to find. The IKEA Malm bed offers four drawers of storage and an optional bedhead with shelving for books or accessories. 3. Dual Purpose Spaces – Try converting a spare bedroom into both a study area and guest room by using a sofa bed instead of a traditional bed is one great idea. In the past, finding a sofa bed was limiting, however you no longer have to compromise on style as there are many well designed sofa bed options available. 4. Smart Storage – Joinery is a significant way to change the way you live and has endless possibilities when it comes to storage. Unused areas can be transformed into functional storage spaces with only a small amount of work, e.g. bench seating built under windows or storage under the staircase. Something like these stairs (below) require a little more time and money but we think the result is definitely worthwhile! 5. Think Vertical – Why not use walls to create space? Pegboards are flexible and fun and can be used for both practical and display purposes. Regardless of whether you’re hanging cleaning essentials or an ornament arrangement, you can add colour and life to your walls with only a small amount of effort. 6. Floating Furniture – Floating shelves are a light, open and seamless way to display items. We love to utilise perspex or glass box shelving to create a sophisticated and interesting way to showcase items you may not have room to display. These can be stagnant or can act as changing artworks within your home. For more information, please visit www.vaultinteriors.com.au. Zeal launches new Classic colour palette 2017-04-18T00:16:44Z zeal-launches-new-classic-colour-palette Proving that kitchenware can be fashionable as well as functional Zeal is pleased to announce their new Classic Silicone Range now available in Australia. This new range exudes style with no compromise on quality and radiates a fabulous cool, calming palette of pale blue, grey, green and cream which has taken direction from the latest trends in interiors. With over 35 years experience in the field, UK silicone experts Zeal manufacture their products to the highest possible standards with EEC quality approved silicone which remains odourless and will not absorb flavours or stain during use. All Zeal products are BPA free, heat resistant to at least 250°C, dishwasher safe, non-scratch and suitable for non-stick pans and come with a 10 Year Warranty. The new Zeal Classic Silicone Range includes: Zeal Silicone Slotted Turner RRP $16.95 – Steel strengthened, hard nylon core to provide flexibility and durability, 300mm (L). Zeal Silicone Spatula Spoon 20cm RRP $12.95 & 26cm RRP $16.95 – Steel strengthened, provides a unique and flexible square ended kitchen spoon. Zeal Silicone Ergo Spatula RRP $13.95 – Steel strengthened with an ergonomically designed spatula head – perfect for getting the last drop out of jars. Zeal Silicone Tongs RRP $12.95/$21.95 – Grooved ergonomic, anti pinch handles, perfect grip silicone heads, easy to handle dimensions & mechanism. Available in 7 inches and 12 inches. Zeal Silicone Cooks Spoon 30cm RRP $19.95 – Unique reinforced steel construction throughout, perfect for use on non-stick pans. Zeal Silicone Whisk RRP $19.95 – Silicone-coated wires protect your ceramic bowls & non-stick pans, silicone handle with ball end for comfortable hold while whisking. Available in green & cream. 260mm (L) x 60mm (W). Zeal Silicone Measuring Spoon Set RRP $16.95 – Tablespoon (beechwood), Teaspoon, 1⁄2 Teaspoon, 1⁄4 Teaspoon & 1/8 Teaspoon. Zeal Silicone Large Hot Mat 22cm RRP $14.95 – Heat resistant multi-use silicone surface protector, features non-slip grooves and hanging loop. Zeal Silicone Baking Mat RRP $24.95 – Non-stick preparation, baking and freezing sheet withstands high temperatures up to 300°C. Suitable for the oven, dishwasher, freezer and microwave. Much more environmentally friendly than baking paper! 420mm (L) x 295mm (W). The new Zeal Classic Range is available now at www.everten.com.au. Justin Ferguson Property Specialists rebrands to Ferguson Property Agents in 2017 2017-03-29T00:44:28Z justin-ferguson-property-specialists-rebrands-to-ferguson-property-agents-in-2017 Cammeray property experts, Justin Ferguson Property Specialists are proud to unveil their new name and look for 2017. The agency founded by Justin Ferguson in 1998 will now be know as Ferguson Property Agents. The rebrand will see the team grow in their soon to be renovated premises at 514 Miller Street, Cammeray. The new company logo is modern and precise, just like the service the agency offers. In addition to the new name and new look, Ferguson Property Agents will continue to grow their I Love Cammeray community social media pages and will also be one of the sponsors of Norths Rugby Club Juniors. About Ferguson Property Agents: Ferguson Property Agents pride themselves on achieving outstanding results. Their proven history of delivering record prices for residential and commercial properties ranges from individual vendors to government authorities and project developers. Justin Ferguson established the high profile office in 1998. It is strategically located in Cammeray Village. Today, it is the dominating agency in Cammeray, with a large sales team and a substantial property management portfolio. Their longevity in the market means they have strong support throughout our neighbouring suburbs: Northbridge, Crows Nest and North Sydney. For further information go to: www.fergusonproperty.com.au Autumn Property Trends with Cameron Nicholls 2017-03-27T02:03:22Z autumn-property-trends-with-cameron-nicholls From record-breaking temperatures to all time high rainfalls, the shift from summer to autumn has certainly been quick! With a new season brings a change in the property market as well as an opportunity to maximise the cooler weather and end of day light savings. In order to make the most of what autumn has to offer, Cameron suggests: Clean your windows: With the recent downfalls Sydney has experienced this is even more important. You’ll be amazed at the difference it will make! Introduce autumn colours and hues: Throws, cushions and even lightweight curtains are a great way to give a home an instant lift and won’t break the budget. Twilight opens: The autumn sky sets the scene for ambient twilight property showings. Turn the end of daylight savings into a positive. Update the exterior: Trim all trees back, clear the leaves out of the gutters and make sure your property looks low maintenance, even if that isn’t the case! Create an outdoor dinning room: Use pavers to create a dedicated outdoor dining space, this time of year it’s slightly cooler and there are less insects to battle. Present an outdoor room to potential buyers before winter hits. About Nicholls & Co Estate Agents: Nicholls & Co is a boutique modern agency focused on the person first and foremost and then the property. They do not work with clients, they work with people. Through personal attention and connecting with people on a deeper level they are able to comprehensively understand how best to deliver the results desired. For further information go to: www.nichollsandco.com.au 7 Ways to Create Quirky and Fun Kids’ Rooms 2017-03-20T02:18:17Z 7-ways-to-create-quirky-and-fun-kids-rooms These days there is no end to the cool, quirky and fun style parents can inject into their kids’ rooms. Designer and DIY parents alike are keen to add magic to their little ones’ special spaces and these hot trends are sure to inspire. To stay on trend with the latest kids’ room trends, Justine Wilson, Director and Principal Stylist at Vault Interiors shares her top tips: 1. Neon Colour Pops – Neon is back! We love the fun way in which neon accents can add zing to any kids’ space. But beware! Use in moderation to avoid overpowering the room. 2. Shared Spaces – Space is at a premium these days and whether you have decided your little ones should share for that reason, or merely for the fun that sharing with your sibling can offer, shared spaces don’t have to be rigid in design. 3. Geometric Patterns – The geometric trend isn’t going anywhere! We love how these bold graphic prints and patterns are becoming a classic look but also add a playful but ordered style to the space. They can easily be adapted to any gender and also suit-shared spaces. Removable wallpaper is a great way to add some geometrics! 4. Monochrome – Monochrome is the new neutral! This palette is cool and edgy while also remaining classic in style. Using bold prints, beloved icons, like our friend Miffy or Nordic/wilderness influences, make this trend perfect for nurseries to teen rooms. 5. Outside In – The spirit of adventure is strong for little people, so it is only natural they love spaces that reflect this. The use of versatile wallpapers makes it easy to create a magical space. Bold wallpapers can be limited to one wall so it doesn’t overwhelm the room. 6. Playhouse Beds – Forget dollhouses! We love playhouses and cubby beds almost as much as kids do! No matter if it’s for sleeping or as a reading nook, playhouse beds are fun for any child. We love the DIY version of this teepee bed by blogger and mummy Sarah of Hello Bowsers. 7. Designer Furniture – When it comes to selecting furniture for any part of your home, well designed and functional is a must, so buying for your child’s room is no exception. For a long time kids’ bedroom furniture was limited to one or the other. Pioneers like Lilly and Lolly changed that and Incy Interiors has both beautiful and long-lasting pieces. For further information please go to: www.vaultinteriors.com.au New Real Techniques Diamond Sponge 2017-03-13T23:50:46Z new-real-techniques-diamond-sponge The hugely popular Real Techniques Bold Metals Collection™ adds its first sponge to the collection – introducing the Miracle Diamond Sponge. Designed by internationally renowned professional makeup artists and beauty vloggers, Sam and Nic Chapman, the new sponge offers precision application when blending shadow. Erica Galea, Marketing Manager of Chemcorp International, says, “We’re pleased to announce this gorgeous new sponge is now available in Australia! The Bold Metals Collection has been popular since launching in July 2015, and we expect this sponge will be loved just as much! The marble swirl pattern is very on-trend, too.” The multi-faceted Miracle Diamond Sponge is designed to work with multiple products on different areas of your face. No two sponges are alike – each has its own unique swirl design. How to use the new Miracle Diamond Sponge: TOP: Buff and blend out makeup for a flawless finish LARGER FLAT SIDES: Function as a wedge to apply makeup to larger areas like the forehead and cheeks SMALLER FLAT SIDES: Great for precision contouring around the eyes, mouth and brow bone POINTED TIP: Covers small imperfections Use the sponge damp for dewy application and dry for full coverage powders. For best results and hygiene, it is recommended to replace the sponge every 1 – 3 months. The new Real Techniques Bold Metals Collection™ Miracle Diamond Sponge is available now for an RRP of $24.99 at Priceline and online at www.realtechniques.com.au. New 1000 Hour Instant Brows: Eyebrow Mascara 2017-03-13T06:10:41Z new-1000-hour-instant-brows-eyebrow-mascara 1000 Hour is excited to announce the launch of their brush-on tinted eyebrow mascara. Now you can create beautiful brows in an instant! Enhance your beauty with brows that frame your face and define your eyes. 1000 Hour Instant Brows provides buildable, long-wearing colour. The coloured gel tints the brows to provide a natural, even and comfortable hold, whilst the buildable colour boosts brow depth. The light gel base tames and sets eyebrows for naturally full and defined arches. It is easily applied with the mascara wand without the clumping and flaking. Erica Galea, Marketing Manager at Chemcorp International says, “Brows can make or break an entire makeup look. Bold brows are very on-trend right now; and I don’t think we’re going to see them disappear anytime soon! Brow products are now an essential for beauty enthusiasts right through to the professional makeup artist. “There was so much demand for this product to be developed. It’s so convenient to be able to pull the wand out of your bag for a quick and easy application. Plus, the Clear is fantastic to groom and set even if you already tint your brows.” adds Erica. 1000 Hour Instant Brows application steps: Choose the 1000 Hour Eyebrow Mascara that best matches your natural brow/hair colour Apply using light upward and outward strokes to define the shape Gently blend with the tip to the outer edge to form an arch To remove simply use cleanser or makeup remover 1000 Hour Instant Brows is available in four shades: black/dark brown, medium brown, light brown/blonde and clear. 1000 Hour Instant Brows is available now for a RRP of $9.99 at Priceline and online at www.1000hour.com.au How to find the right property stylist for your home 2017-03-08T04:59:04Z how-to-find-the-right-property-stylist-for-your-home Not all property stylists are the same. Cameron Nicholls, Founder and Principal of Nicholls & Co Estate Agents provides his tips to match-make the right property to the stylist. Engage more than one – It’s better to have at least two or more who have different styles and looks. Let them work their magic – You don’t need to be there, they are the experts so let them do what they do best. Remember you can use existing items – Stylists can work with existing furniture and simply add some sparkle, colour and freshen up. Make sure there is and extension option – Just incase the auction or campaign doesn’t run to plan you need a buffer. Have options – Budget and premium stylists and or packages. “You wouldn’t wear Dior to the rugby so make sure you find the appropriate match when it comes to presenting a property,” says Nicholls. www.nichollsandco.com.au Decadent Bathrooms – DIY tips that won’t break the bank! 2017-03-06T03:49:26Z decadent-bathrooms-diy-tips-that-won-t-break-the-bank Bathrooms are no longer merely functional spaces lacking personality! Introducing the new 2017 bathroom, where we are spending more and more time on beauty application, personal care, detoxing and de-stressing. To stay on trend with the latest bathroom trends, Justine Wilson, Director and Principal Stylist at Vault Interiors shares her top tips. Justine’s top 9 DIY tips for decadent bathrooms that won’t break the bank: Tap Ware Feature – Make a statement! Consider matt black, gold or rose gold tap ware for an on-trend statement feature. Upsized Tiles – Use large floor tiles and repeat the floor tiling as a feature wall to create a modern and glamorous look bathroom. Gloss Away – Choose a darker colour or gloss finish for your floor or feature tile to create a luxurious feeling. Neutral Palette – Opt for a neutral palette so your bathroom won’t date quickly. Floating Design – The “floating” design element is popular with vanities now and it a great way to create the illusion of space. Oversized Mirror – An easy and affordable way to enhance the sense of scale and space in the bathroom. Natural Material – Introducing natural material like marble will always give your bathroom and upmarket and glamorous feeling. Metallic Accessories – Scented candles, gold bowls for soaps and beautiful hanging feature lighting pendants give a glam pop. Accent Colours – Introduce accent colours with bath towels and flowers to help add decadence to the bathroom. For further tips and information go to: www.vaultinteriors.com.au Can sharks be taught not to attack humans? 2017-03-05T20:00:59Z can-sharks-be-taught-not-to-attack-humans Shark Attack Training Can sharks be taught not to attack humans? Shark Shield, the world’s only scientifically proven and independently tested electrical shark deterrent technology, is challenging the status quo by posting the question ‘Can sharks be taught not to attack humans?’ at the upcoming International Surfing Symposium. Held on Monday, 13th and Tuesday 14th March on the Gold Coast Australia, Shark Shield Managing Director Lindsay Lyon will pose the question as part of a panel discussion with some of the world’s leading shark experts. “In psychology, classical conditioning is best known from the experiments by Ivan Pavlov where a stimulus was presented and then the dog was given food, after a few repetitions when the stimulus was presented the dog would salivate without food,” Lindsay says. “CSRIO scientists have noted that tracked sharks often follow the same route annually stopping at the same beaches along the way, literally to the day. Could the longer-term use of proven electrical deterrents on surfboards over time generate a conditional response in sharks? “If a shark’s electrical receptors spasm uncontrollably from the FREEDOM+ Surf electrical deterrent every time it swims by a surf break, will it stop swimming by that particular break. Can electrical deterrents be used to teach sharks to avoid humans?” Lyon hypothesizes. In 2016 the UWA Ocean’s Institute released the third independent scientific research paper proving Shark Shield as the only device that effectively turns sharks away. This peer-reviewed paper showed adventure sport participants can significantly remove risk in activities like diving, spearfishing, kayaking and surfing. In reviewing the UWA research, The Australian Geographic magazine wrote “Great White Shark deterrent almost 100% effective.” In 2012, Dr Charlie Huveneers from the South Australian Research and Development Institute (SARDI) and Flinders University tested the effectiveness of Shark Shield. Part of this independent scientific testing used a seal decoy off the coast of South Africa, with white sharks consistently aborting shark attack charges on a seal decoy with the Shark Shield device turned on. Dr Vic Peddemors, a renowned shark scientist who has been working with sharks since 1987, was also involved in statistical testing of Shark Shield’s effectiveness back in 2003 in South Africa on white sharks. During this testing it was shown that by using a Shark Shield the probability of an attack was reduced from 0.70 to 0.08 with no sharks taking the bait during testing. Choice Magazine, an independent leading Australian Consumer Research organization, published their own review of shark deterrents in January 2016 confirming Shark Shield as the only deterrent with scientific evidence of its effectiveness. “Shark Shield’s effectiveness is as proven as Pavlovian theory, the theory of teaching sharks has significant merit and it’s now a case of working with the scientific community and governments to test it, and in the process make a difference to improving local economies and tourism without sacrificing human or marine life,” added Lyon. Click here to see an animated video demonstrating how the FREEDOM+ Surf creates a protective electrical field which is proven to turn sharks away. About Shark Shield Shark Shield is for professional adventurers. It is the world’s only scientifically proven and independently tested electrical shark deterrent. Sharks have small short-range electrical receptors in their snouts used for locating food. Shark Shield’s unique three-dimensional electrical waveform turns sharks away by causing unbearable spasms in these sensitive receptors. Used by professionals, such as navies around the world, Shark Shield is a safety device providing peace of mind, while supporting the conservation of sharks. If you’re serious about adventure, you wear a Shark Shield. www.sharkshield.com.au For further information or to set up and interview with Lindsay Lyon from Shark Shield, please contact: Rachel King @ 360 PR: +61 2 9571 4448 / +61 423 833 814 or rachel@360pr.com.au Top 10 Chapels to Say ‘I Do’ 2017-03-01T03:03:18Z top-10-chapels-to-say-i-do-1 More than 120,000 Australians exchange nuptials each year with March the most popular time for couples to get married . As peak wedding season approaches, stand out from the crowd and ditch the clichéd venues with a truly spectacular and unforgettable destination wedding.   To help in the search, Cheapflights.com.au has compiled 10 truly unique chapels.  1. Chapel of the Holy Cross, Arizona, USA – In a remarkable display of nature and architecture coming together, this Roman Catholic chapel resembles a piece of art. Built into the red rock of Sedona, it was inspired by the Empire State Building. Flights to Arizona from $1,229 with United Airlines.  2. Church of the Good Shepherd, Fairlie, New Zealand – On the shores of Lake Tekapo and built from durable stone and oak, this church’s surroundings have been left in its pristine and natural state, making visitors feel like they’ve stepped back in time. Flights to Auckland from $313 with Jetstar. 3. Holy Trinity Chapel, Antarctica – Antarctica may not immediately spring to mind when searching for a romantic destination, but this Siberian Pine chapel is the perfect venue if you’re dreaming of a white wedding. Originally built in Russia in the 90s, it is manned by volunteer priests year-round.  Flights to Ushuaia from $3,211 with Aerolineas, before a ship voyage to Antarctica.  4. Thorncrown Chapel, Arkansas, USA – Created by a retired school teacher, this awe-inspiring glass chapel boasts 425 windows to showcase the lush Eureka Springs forest outside, allowing guests to get in touch with their spirituality and feel at one with the wildlife.  Flights to Arkansas from $1,512 with Delta Air Lines. 5. All Saints Chapel, Hamilton Island, Australia – In our own backyard, this idyllic chapel is nestled amongst the lush gardens overlooking Catseye Bay. For tropical weddings, it doesn’t get much better than this!  Flights to Hamilton Island from $340 with Jetstar. 6. Chapel in Valleacerón, Almadén, Spain – Like an abandoned UFO, this astonishing and angular building contrasts dramatically with the rural landscape on which it sits. There’s a remarkable curiosity about it, which was designed to mimic the lines of a ‘box fold’.  Flights to Barajas from $1,098 with Qatar Airways.  7. The Yosemite Valley Chapel, Yosemite Valley, USA – Surrounded by magnificent cliffs, meadows and Yosemite Falls, this building is the oldest man-made structure in the heart of Yosemite National Park. With a quaint, New England-style design and gorgeous natural setting, it is incredibly scenic. Flights to California from $922 with Delta Air Lines. 8. Chapel on The Rock, Colorado, USA – Despite recent setbacks—including fire and flood—this extraordinary chapel that sits atop a massive granite rock near Rocky Mountain National Park continues to act as a sacred place of worship for locals and visitors alike (including Pope John Paul II in 1993).   Flights to Colorado from $1,289 with Delta Air Lines.  9. St. Nicholas Chapel, Georgioupolis, Crete – Located about 100 metres out into the Sea of Crete, this Mediterranean chapel was originally built as a guardian for sailors and fishermen. The whitewashed building against the sparkling azure sea showcases Greek architecture at its best and is the perfect setting for a romantic holiday union. Flights to Georgioupolis from $1,625 with Emirates and Aegean Airlines. 10. Chapel of St. Michael’s Church, Hallstatt, Austria – A little bit eerie and whole lot fascinating, the aptly-named, “Bone House” (Beinhaus) in the chapel of St. Michael’s Church is a must-see for quirky couples look to have a memorable wedding. While there is a display of over 1,200 decorated skulls, visitors will also be faced with picturesque rolling views of the mountains, lake and town below.  Flights to Salzburg from $1,561 with Cathay Pacific Airways and Austrian Airlines.  For more information or to search for your next romantic holiday, visit Cheapflights.com.au.  ENDS Media Release - 360 PR Turns 5 2017-02-22T03:33:12Z media-release-360-pr-turns-5 Australian PR Agency Turns 5: Celebrating 5 years of exceptional service & real results This month marks the 5th Birthday of Australian PR Agency, 360 PR. Born in Sydney, 360 PR is one of the leading boutique public relations agencies in Australia and has a history of working with some big name brands, including; Real Techniques, EcoTools, Bounce Natural Energy Balls and Shark Shield. Lisa Solomons, 360 PR Director says, “Over the past five years we have been building our portfolios across beauty, home & lifestyle, along with developing and nurturing our strong relationships with key media, influencers and brands alike. A big thanks goes to all of our clients, past and present… We are excited to celebrate this milestone and look forward to what the next five years bring!” Representing over 30 brands from start-ups to global leaders in their category, 360 PR pride themselves on providing customised strategies to each and every client. This approach combined with working closely with the CEO to warehouse teams has ensured they consistently deliver and provide clients with real results. Some key results over the past five years have included: Chemcorp International: Achieved over 750 pieces of coverage in 2016 across all key brands. VGM International: Achieved over 80,000,000 impressions and 150 pieces of coverage in 2016 across all key brands. New Shark Shield FREEDOM+ Surf: Managed event strategy, planning, execution to launch the new product. Achieved attendance and coverage across all major national TV networks. Vault Interiors: Achieved over 40 pieces of coverage within the first two months of being appointed the PR agency. ST&G’s Marvellous Map of Australia (UK based company): Launched new product in Australia on a small budget and achieved national and global coverage within two months of activity, including Daily Mail, BuzzFeed, Mashable, Domain, Lifehacker and all metropolitan newspapers and news sites. “In 2017 we have plans to grow the agency by securing a mass haircare and colour cosmetics brands as well as expanding our home category beyond kitchenware and move into furniture and accessories. We’re ready to take the leap with innovative brands and showcase the true value of PR,” adds Lisa. About 360 PR 360 PR is a boutique public relations agency that provides its clients with exceptional service, commitment to delivering real results and personal touch from start to finish. 360 PR focus on the strategy delivered and are also committed to delivering measurable results. With a can-do attitude, 360 PR treat brands as their own. www.360pr.com.au For further information or to enquire about our services, please contact: Rachel King | (02) 9571 4448 | 0434 820 542 | rachel@360pr.com.au Platinum Beauty Launches Makeup Collection 2017-02-21T23:00:00Z platinum-beauty-launches-makeup-collection The new Makeup Brush Collection by Platinum Beauty is now available in Australia exclusively through Woolworths. Designed by makeup artists with precision cut soft, synthetic bristles, the new Platinum makeup brushes balance control and comfort with two-toned handles in sleek silver and gun-metal grey. With a range of online tutorials by Oz Beauty Expert, Bonnie Gillies, there is a how-to video for each brush with detailed demonstrations – perfect for a beginner or the makeup enthusiast! The new makeup essentials from Platinum Beauty include: Base Blending – Shaped to gently blend foundation for a flawless finish. Apply using a buffing motion until blended. Use with liquids and cream foundations, or with powder to set target areas. RRP $14.99 Blush – Shaped to softly and precisely sweep across the cheek area for added colour and definition. Apply blush from the cheek in an upward motion. Use with powder blushes. RRP $18.99 Powder – Cut to sweep powder evenly across the surface of the skin. Use to gently set makeup and create a flawless skin finish. Lightly dust powder over makeup using a sweeping motion. RRP $19.99 Contour Eye – Tapered, dense bristles effortlessly add impact and definition to the eye crease. Apply using a sweeping side-to-side stoke along the eye crease. Use with powder or cream eye shadow. RRP $9.99 Eye Shadow – Full round shape for all over eye shadow shading, highlighting and blending. Apply to lid or crease and blend using a side-to-side motion. Use with powder eye shadow. RRP $9.99 Platinum Essential Collection – Features three must-have base makeup brushes and brush case. Includes Buffing Brush, Small Powder Brush and Contour Brush. RRP $29.99 Flawless & Precision Sponge Set – The Flawless teardrop sponge builds and blends foundation. Use the tip for concealing under the eye and around the nose. The Precision sponge creates contour on targeted areas. Use with liquid and cream foundations, primer and concealer. RRP $9.99 The new Platinum Makeup Brush Collection is exclusively available now at Woolworths.