The PRWIRE Press Releases http:// 2017-05-13T13:46:43Z Best Deal in Australia 2017-05-13T13:46:43Z sfvfbdfb Hey, Did you Know how the User Convert into Customer - Reveal by our SEO Expert Melbourne? The Most Important thing is mentioned below: Increasing the Visibility of your Website. When user search for your website related services. Branding the Online Business Name Attractive Marketing Content in Website or Ads. Proven Result We are in First Page of Google for certain competitive keywords Example Keywords that we are in first page SEO Specialist Melbourne SEO Expert Melbourne Professional SEO Service SEO Service Melbourne SEO Consultant Melbourne ​ Most of the Business Owners worry about the Advertising Charges : Get relief from that we provide the best services at reasonable cost.  Our SEO Services Melbourne helps to brand your business at affordable rate Our Services Search Engine Optimization Website Design, Development & Maintenance Website Hosting Content Writing Facebook Marketing For more info contact our Professional SEO Service Provider What we can learn from the Google Docs hack 2017-05-12T00:42:45Z what-we-can-learn-from-the-google-docs-hack An interesting new phishing attack emerged last week, on Google Docs. “The vulnerability was exposed for only about one hour, and a spokesperson told NBC News that it affected ‘fewer than 0.1 percent of Gmail users’ — which would still be about a million.” In a nutshell the attack worked like this: You receive a link from one of your contacts sharing a Google doc. Click, and the link takes you to the real Google Security page, where you were asked to give permission to a fake application (this one posing as GDocs) to manage your email. It also replicated itself by sending the same link out to all contacts in your list, causing the attack to spread rapidly. So what can we do about this? Let me introduce an unnamed friend of mine, T.C. He is a hard working, experienced system administrator who cares greatly about his company and security. T.C. has an advantage over other sysadmins - he knows an awesome information security professional who always talks about attacks and sophistication. T.C. fell for this attack and notified me. I asked him to let me use this information to help better inform the community about these types of attacks. Remember, don’t be embarrassed about falling victim. The more we talk about how these things happen the better we will be. I received an email in my inbox at 11:47 am on May 3 with the following subject: T.C. has shared a Google doc with you. Although we I have been friends for ages, I wasn’t expecting a Google doc from him. In fact, we had never shared anything on Google docs. While I would have questioned this email, luckily I was out at lunch and didn’t really pay attention to it. I received the next email at 12:03 pm from TC with the following subject: SPAM And the following message: “Folks, do not open the Google docs email I supposedly just sent. Even IT guys get caught sometimes.” Ten minutes. From click to the next email stating that he got caught by the scammers. T.C, is a smart guy who pays attention. So how did he get caught? “I had not heard of anything going around,” he said. “Although my normal channels of web surfing did show that something was going around, it had not been highly publicised. I received the email and thought it was weird that I received something from my cousin who has never sent me anything. It looked pretty legit. But I did my due diligence and looked at the hyperlink.” In this particular attack, the hyperlink was a legit Google hyperlink so he thought he was good to go. So far with the Google authorising page this all seemed fairly normal. So T.C. had legitimate reasons to believe his cousin had sent the mail. He had legitimate reasons to believe the email wasn’t an attack based on the hyperlink. He had heard nothing about this type of attack on news feeds. At this point, T.C. says: “It seemed good. It was going to Google and seemed legit so I clicked. It took me to a Google auth page. I thought that is pretty normal.  If I am going to be getting a shared doc, I would need to authenticate. Especially when we put in account expiration times, meaning most users would have to re-authenticate at least once a day to the service. I then put in my password and arrived at some weird page. “I started to dig in and I get an email from somebody else that says: ‘Fid I mean to send them spam?’ I knew I had probably fallen for it.   “I then looked at my sent items and it BCC’ed all my Google contacts. I knew at this point I had fallen for it. Immediately I sent a follow up email that said to disregard the first.” Then the cleanup began. “I then did more research and found out about removing Google docs from my list of approved apps because Google docs just being there was wrong. I started rotating all of my passwords.” From click to realisation took less than five minutes. From the spread to the follow-up email was about 10 minutes. So what can we learn from this attack and from TC’s tale? The sophistication of attacks will continue to increase. Attackers know that misspelled, non-legit emails are attracting few results. As an industry, we have been educating users on being wary of email links. The attackers know this and will continue to launch more and more sophisticated attacks to dupe users. We should use these types of attack in our education program for users. Most of this education advises hovering over the link or verifying that it has a legit source. In this case it was, so we should increase and update our education. Email will continue to be a top vector when it comes to breaching systems. If a 20-year IT pro can fall victim, what chance does someone in accounting have? As an industry, we have relied far too heavily on email for far too long. We need to begin to look seriously at other communication modalities to help protect against these types of attack. Email has plenty of flaws and some organisations have gone to other modalities for internal communications. We need to move away from email. There are better more secure solutions out there for communications. Also we seem to forget the verify portion of ‘trust but verify’. Had T.C. called or texted his cousin to see if he sent the fake email, it could have been avoided. If you receive something unexpected, verify with the sender that they sent it. Yes, this takes diligence and time but it will keep your data from being at risk. Lots of users use Gmail or their Google account as their primary account. This is used for other services to provide log-in information. If an attacker gains access to your Google, account you can bet they have access to lots of other systems you use. Consider where your password resets go? Do they go to your Gmail account? If so, and you fell for this attack, you should rotate all passwords immediately. If an attacker has access to your Gmail, they have access to anything you use it for. Keep that in mind as you link accounts. Many companies, especially those with remote employees, rely on Google docs to collaborate. Ask yourself: “What’s in Google Drive and what could the bad guys have access to? If this type of attack happens, do you even know what your organisation’s exposure is? Such an attack is more likely to work in organisations that share data via Google Docs all the time. For T.C. and a tonne of infosec and information technology teams, lots of time was spent on the internal clean up. Some organisations found up to 35 different unique variants. Internal teams were pulling emails out of in-boxes on the backend and in some cases using defence in depth to block bad domains associated with the attack. Consider the clean-up effort you or your team went through. Now begin to drill those scenarios with your teams to get better and faster next time. Use this to test business continuity and disaster recovery in conjunction with a security incident. Do a table top. What if this were more malicious? What if your team were dealing with simultaneous multiple attacks. Be prepared for these scenarios. They will continue to happen. If you are like T.C. and his organisation, you should lock down Google so that you cannot share contacts and content with anyone outside your organisation. This is fairly easy to configure and would help to protect against such attacks. This latest attack wasn’t all bad though. Valuable lessons can be learned from each attack. Note that the first public post from a ‘friend’ on Facebook who doesn’t work in informantion security appeared within a half an hour of T.C. sending me the warning email. We are getting better about notifying the public and the public are listening. Let me also commend Google for moving as fast as possible on this type of attack. As of yesterday, Google said it had ‘disabled’ the malicious accounts and pushed updates to all users.Contact Marie Evans, Carbon Black. 61 (0) 412 044 072   First Of Its Kind Epsom Salt Soap Bar 2017-05-11T00:23:32Z first-of-its-kind-epsom-salt-soap-bar Chemcorp International is pleased to announce their first Bathefex Epsom Salt Soap Bar. Joining the wonderful at-home, do-it-yourself Bathefex range, this soap bar is the first of its kind in Australia. Marketing Manager of Chemcorp International, Erica Galea, says, “Formulated with the perfect combination of ingredients, these new products bring a little relaxation to every day cleansing. Epsom Salts are continuing to become more popular as everyone is learning the benefits are limitless. This new soap bar is soothing, cleansing and smells amazing with the inclusion of Lavender Oil and Shea Butter.” The luxurious Epsom Salt Soap Bar has been formulated for daily cleansing, or to complement a Bathefex™ Epsom Salt Bath. A daily cleansing bar with luxurious body benefits: • Epsom Salt to soothe muscles • Lavender Oil to relax & calm • Vitamin E & Shea Butter to nourish Bathefex Epsom Salt Soap Bar – RRP $3.49 Pamper your body, mind and spirit with our unique combination of Epsom Salt, Essential Oils and nourishing ingredients chosen to effectively cleanse, remove dead skin cells and retain skin moisture to leave skin glowing and lightly scented. Bathefex is available in now at How To Integrate Your Pets Stylishly 2017-05-09T23:36:09Z how-to-integrate-your-pets-stylishly Whether you like it or not, your furry family member’s water bowl you kick over every day is there to stay, so why not incorporate your pets needs into your home styling, making you both happy. Stylish and sophisticated, and most importantly… practical! “As a pet lover and owner, I know how important it is to make sure your pet feels comfortable and part of the family home. Just because your place needs to be pet friendly, there is absolutely no need to compromise on style or quality! There are so many options for integrating your pets into your home and trends show pet owners are now being bolder than ever before to make a big statement when it comes to pet styling,” says Justine. Justine Wilson, Director and Principal Stylist at Vault Interiors shares her top tips: 1. Designer Accessories Beauty Sleep: We know that no matter how much you spend on your pet’s bed, they will always choose your lap, face or your bed over their own. However, it’s worth a try to get them to find their sleeping spot, and when they do it may as well be a stylish one. Custom Made Furniture: With interesting designs can act as décor and not just a paw-printed bed to kick out the way. Cabinets holding food bowls, cat litter trays or all their accessories from leads to collars and brushes are essential! Jonathan Adler: Vault Interiors love his pet designs, which show that practical pet design can definitely be stylish too, putting pet accessories on display as part of your home. 2. Pet-Friendly Furniture Patterns: Fabrics with patterns are a good option to consider for hiding evidence of pet fur. It can help to camouflage the fur as well as marks and stains. Leather: Pet owners love leather. It is somewhat resistant to odour and it doesn’t attract pet fur. Stains, spills and fur wipe off easily with a cloth. If your dog does happen to leave a scratch, you can usually buff it out. Vault interiors suggest hardwearing leather over a soft and delicate one. Go for distressed leather; it will draw less attention to scratches and scuffs. Furniture Protection: If your furniture came before your pet and it isn’t quite pet-friendly, it is best to protect what you can and scotch guard the upholstery. Slipcovers for couches and throw blankets will also help if your pets won’t stay off the couch… or if you can’t resist the cuddles! Fabrics: Avoid chenille, velvet, wool, linen, silk, and tweed. 3. The Right Pet For Your Home Flooring: Hardwood and carpet floors call for smaller pets, which won’t scratch or dirty it. If you have stone, tile or laminate flooring, you could be coming home with a big furry friend and not have to worry about scratches or damage. Pet Choice: If you are looking into getting a pet but don’t have any specifications, you will want to look at your home design to see what best suits. If you have light lounge sofa set, a black cat probably won’t be the best idea. A fish tank or aquarium is a great low maintenance option as it acts as a design focal point and animal companion. Australian Entrepreneur Selects Dell Boomi Platform to Optimise eCommerce Start-Up’s Expansion Plans 2017-05-08T23:01:54Z australian-entrepreneur-selects-dell-boomi-platform-to-optimise-ecommerce-start-up-s-expansion-plans Sydney, Australia – May 9, 2017 – Dell Boomi™ (Boomi) has announced that international direct-to-consumer eCommerce start-up, GRANA, is using its integration platform to support rapid business expansion and optimise its omnichannel strategy, as the brand continues to extend its market presence into key markets and seek investment from venture capitalists in 2017. GRANA is a Hong Kong-based online apparel retailer founded by Australian entrepreneur, Luke Grana. Luke, in partnership with Pieter-Paul Wittgen, launched in late 2014 with ambitions to take on Japanese giants Uniqlo and the United States’ Theory with high-quality clothing at affordable prices. The company currently ships to 12 countries from a centralised warehouse in Hong Kong. The start-up has implemented Boomi’s integration platform-as-a-service (iPaaS) to underpin and connect critical applications the business relies on for all internal and online customer-facing operations. This includes the start-up’s enterprise resource planning, product lifecycle management and warehouse management platforms which its 75 staff use daily. “The retail sector is undergoing a transition and the challenge is catering products and services towards digital consumers with increasing expectations from brands,” said Luke Grana, Chief Executive Officer and Founder at GRANA. “This means connecting the disjointed pools of important data dispersed across the organisation to make informed decisions and create meaningful online experiences for customers. “Boomi helps to integrate everything that goes on behind the scenes at GRANA - all the apps to help run the business – so we have full visibility into the data coming in and can make sense of it to add value across our omnichannel.” Importantly, the integration platform accurately and securely centralises data generated within these systems for analysis to inform business decisions and further optimise operational efficiencies and online-to-offline customer experiences. “This capability is critical to our business as we are rolling out aggressive expansion plans and two-day express shipping into mainland China, Japan and Korea,” said Grana. “Boomi gives us a better understanding of customers across the globe, equipping us to execute a strategy that meets their constantly evolving purchasing habits and expectations.” During its evaluation, GRANA considered other vendor solutions, however selected Boomi based on its ability to deliver the best functionality and performance. Additionally, a key factor was the ability to operate its cloud-based iPaaS with minimal training, removing the need for specialist IT resources. “Grana is shaking up the hotly-contested and highly-globalised retail sector with an intentionally unconventional expansion strategy that capitalises on the potential of technology to make better-informed decisions,” said Michael Evans, Managing Director Asia-Pacific and Japan at Dell Boomi. “By using iPaaS as the linking mechanism for its operation, it is not only boosting its ecommerce business, but preparing for a physical presence by analysing customer data to determine the best place to open stores, and determine what those shops will look like. This differentiator will allow it to create experiences on its customers’ terms.” About Dell Boomi Dell Boomi (Boomi), an independent business unit of Dell, accelerates business agility by integrating the information organisations need whenever and however they need it. The Boomi integration platform dramatically transforms the way organisations connect, create, manage and govern all their applications and data. As a result, more than 5,300 organisations of all sizes use the Boomi platform to run smarter, faster, and better. Boomi also helps customers drastically reduce implementation times over traditional integration, MDM, API management and workflow automation solutions. Visit for more information. © 2017 Boomi Inc. Dell, Dell Boomi are trademarks of Dell Inc. Dell disclaims any proprietary interest in the marks and names of others. About GRANA GRANA is a direct-to-consumer eCommerce apparel brand designing wardrobe essentials in-house, using the finest fabrics from around the world, available at low and honest prices. GRANA ships directly to 12 countries within 1-2 days. Strategically headquartered in Hong Kong, GRANA was founded by Luke Grana and co-founded with Pieter Paul Wittgen, officially launching in October 2014. To date, the start-up has raised US$16 million in funding from 500 Startups, Alibaba’s Hong Kong Entrepreneurs Fund, Golden Gate Ventures and MindWorks Ventures. The Australian Computer Society sponsors the 15th annual IT Journalism Awards 2017-05-03T04:22:34Z the-australian-computer-society-sponsors-the-15th-annual-it-journalism-awards MediaConnect is delighted to announce the ACS, the professional association for Australia’s ICT sector, as the official 2017 naming rights sponsor of the 15th Annual IT Journalism Awards. The Awards, which will be held at Luna Park on May 12 2017, have attracted a record number of entries, with more than 400 entries from over 100 journalists and publications. MediaConnect CEO Phil Sim said, “We’re delighted to partner with the ACS to recognise the best of Australia’s technology journalism published in 2016.” “The ACS is such a wonderful fit with the awards given they represent Australia’s ICT community, which all of our technology media write for, or write about.” ACS CEO Andrew Johnson said, “The ACS is pleased to partner with MediaConnect to recognise the tremendous work of ICT journalists throughout the year.” “Their work helps ICT to be seen as a driver of innovation and contributes to the understanding and promotion of the fast-paced ICT sector in Australia.” Tickets to next Friday’s event are currently available to be purchased from our website at This year’s Lizzies are also sponsored by Watterson Marketing Communications and NEC. For further information please visit Chemcorp International enter the world of wellbeing 2017-05-01T05:54:08Z chemcorp-international-enter-the-world-of-wellbeing Leading Australian beauty distributor Chemcorp International has today announced the acquisition of the Natural Health Company. The move into the health and wellbeing category will see them take over the Natural Health Company’s already successful range of natural and organic weight loss products. John Fisher, Chemcorp International CEO says, “We’re thrilled to announce this move into the health and wellbeing category. When we started the business 25 years ago the focus was looking good on the outside. Today we’re very aware that our customers now want to look good from the inside out. For us, Natural Health Company was a perfect fit within our current portfolio of brands.” Chemcorp International is an Australian owned and operated company with over 25 years’ experience across various industries, including beauty, hair and wellbeing, as both a manufacturer and distributor. Every Natural Health Company product is made with the best quality natural or organic ingredients. The protein used in the natural range, is a Whey Protein Isolate, which come from grass-fed cows, therefore is lower in lactose, and easier to digest. The organic protein range contains a combination of pea and bio fermented brown rice protein, flavoured with locally sourced organic dried fruits. The fat burning coffee range, Skinny Bean, uses the finest instant Brazilian coffee. The Natural Health Company product range currently includes: Protein Range: Organic Fusion, Diet Slim, Body Shape Natural Fat Burning Coffee: Skinny Bean – Mocha, Espresso & Chino Superfood Detox: Skinny Detox, Greens & Berries Natural Health Company products are Australian made, gluten free, sweetened naturally and contain a range of weight loss ingredients, antioxidants and essentials. They are designed to help consumers reach their weight loss goals faster and keep them feeling naturally energised all day. “We have some exciting new product developments already in the pipeline that we’re looking forward to releasing very soon – so stay tuned,” said John. Can You Generate Free Leads? 2017-05-01T05:21:17Z can-you-generate-free-leads Sure you can create new leads by paying for Facebook and Google advertising. And WoW, will you be paying for it! Ask any non-professional facebook advertiser how much they pay for advertising and they’ll respond “ waaaay toooo much!”, along with “I’d love to get more organic leads”. Can you generate considerable leads organically (without paying for them)? You sure can! Firstly, it’s cheaper (like zero) and secondly, it’s more genuine and shined upon by the search engines from the internet heavens above. But how do you do it? It’s not that difficult but does require some strategy, know-how and the right tools. And those tools don’t have to cost you money either. You create organic traffic through great content, and the right placement – and of course a few other tricks along the way. “Can I do it?” you ask. Again, You sure can! And I’d like to show you how. I’ve been content marketing for thirty plus years and along the way have made some mistakes, wasted some money, had some successes and also made lots of money. But I’ve also learned the secrets to creating good content for digital marketing. And as an entrepreneur I know how to do it frugally (without spending much money). You can build your brand and presence by creating engaging social media, articles and videos all designed with SEO (search engine optimization) in mind so the Search Engines notice you and therefore you’re audience finds you. Without experience, coming up with regular original stories, news, images and videos that engage potential customers is hard, time consuming and can be costly. I have put together a couple of videos where you'll learn how to create engaging content, the key elements of designing that content; the importance of content, organic links, speed and optimization; and how to communicate your message through colours, fonts, images and words.  You'll also get the direct links to the best tools to help you create content, making your working life easier and saving time creating that content. Easily create engaging content to attract your audience: Quality - Engaging - Quick – Inexpensive content. PLUS you’ll get access to the Digital Content Toolbox Private Facebook Group, a valuable resource to discuss content and marketing with other like-minded marketing novices and professionals. For anyone who needs to create visual content for their business - startups, entrepreneurs, business managers, social media marketers, content managers, anyone who needs to create quick, inexpensive digital content – my digital content toolbox is a must-have to establishing your own organic content. Do you want to make your job easier, save time and money and become more productive? Thought so. Learn More at: 9 Key Components To Attract New Customers Through Great Content 2017-05-01T05:09:18Z 9-key-components-to-attract-new-customers-through-great-content If you want to reach new customers, have them engage with you, and be welcoming to future contact, it’s pretty clear what you need to do. There is a method to it, and if you take note and follow the experts advice, you will engage your potential audience via content and earn them as a new customer. And it doesn’t have to be hard. Here are 9 key points to creating great digital content for your audience, whether it be through a blog, website, or social media channel, and ensure you engage them. 1. Strong headlines You have about 3 seconds to grab your audience’s attention. Your headline not only has to let them know what your blog/article/post/message is about, it must jump off the screen and draw them in. Ask a question, give them an irrefutable fact, touch their heartstrings and so on… You know what I mean, give them a reason to stop scanning their newsfeed and want to know more about your post. 2. Create original content It’s a given that your audience will welcome some new, original information. That’s why they’re there in the first place, to onboard new knowledge. They are hardly going to come back and visit, or read what you have to say, if there is nothing new on your blog or website or social media sites. It’s not just your customers that will respond favourably to new, fresh, organic content; the search engines know what’s new and what’s rehashed. And if it’s rehashed, you go down in their rankings. This is SEO. 3. Actionable content Don’t just give them information for the sake of information, let them know what they can do with it, how they can put it into practice. How they can better their situation with your information – that’s why they are there. 4. Be able to provide answers Similar to actionable content where the user is looking to do something with your content, your potential audience is looking for answers, so provide them. They don’t call Google, Bing, Explorer and others, Search Engines for nothing. Their users are searching for information, for answers, for knowledge. They are using the search engines to gather information, they’re asking questions. As a product or service you need to know what your audience is looking for, what they are asking for. Then answer their questions. 5. Provide accurate information First up your audience is going to check your information. You’re not the only source out in the world wide web, and the content you put forward can be checked. It better be accurate. You need to present yourself as the expert in your field, their expert in your field. Secondly the Search Engines know what you are saying, they know the claims you are making, and they know whether they are accurate or not. For SEO benefits, what your content is claiming better be accurate and substantiated. 6. Create engaging content Back to the 3 second rule – no, not picking the food up of the floor – but how long you have to catch your audience’s attention, your content needs to be engaging, capture their intrigue and their ‘want’ to know more. You can do this with an eye-catching image and grabbing tagline, or a relevant video, but you can also engage your potential customers with words. An article should engage the reader. Sure, they want information relevant to them, but to grab and hold their attention, maybe you can tell them a story as everyone loves a story.  Be open, be honest and be creative. 7. Use images and video to communicate A picture tells a thousand words; a video tells the whole story. There are so many free image and video resources out there and editing tools to create the right size and right message overlaid on your image. Visual communication, whether its pictures, video, infographics or illustrations will help you to illustrate your message. No matter what your topic is, you need to bring it to life with images. It’s easier to explain your point with an image, rather than more words. 8. Write short and to the point content Your readers’ attention span is short. Online surfers are skimmers and scanners; they’re not looking for the whole story, they’re scanning the article, so keep it short and to the point. 9. Post regularly You may think you’ve put in a good effort by writing a blog post once a month and pushing it out through your marketing channels, but you’re customers, or potential customers, are likely to say, “Oh that’s right, I vaguely remember something from them last month”. The only way to keep in their face, is to keep in their face. SO there you have it; content is very, very important, and important to do it properly.  You need to constantly be pumping original engaging content out through the various marketing and social channels to your prospective audience. BUT THAT'S NOT EASY if you’re not a Content Marketer. Even with these 9 tips you can still struggle to create original visual engaging content to post day after day? (Yes, you should be posting that frequently) New business owners, established content managers, and everyone in between -  IT DOESN'T HAVE TO BE HARD Constantly coming up with original stories, news, images and videos that will engage potential customers is hard, time consuming and can be costly. But there is help from Rogan Carroll’s Digital Content Toolbox. A 30-year marketer and entrepreneur, Carroll opens his Toolbox to explain in detail how to create engaging content - The key elements of designing good content that will engage your audience and existing customers. His two content heavy informational videos give you all the tools you will need to be able to create engaging visual content for any and all of your marketing channels: website, blogs, videos and social posting. You'll also get access to a Link File with the direct clickable links to the best tools to help you create content: Quality - Engaging - Quick - Free Carrolls’ 30 years of experience have led him to knowing what works and what you don’t have to spend money on. Do you have a pen and paper? Write this down: "Tools that you don’t have to spend money on." Do you want to make your job easier, save time and money and become more productive? Thought so. Watch his video and get access to the Digital Content Toolbox. For more information on attracting new customers visit The Concealed Reality of Short-Stay Rentals 2017-05-01T03:40:48Z the-concealed-reality-of-short-stay-rentals The Australian property market is always a hot topic up for debate in the media, but what is not usually brought to light is the effects of short-stay rentals, specifically Airbnb. Justin Ferguson, Founder and Principal of Ferguson Property Agents, raises the issues that have developed as a result of the burgeoning popularity of new age, short-stay renting services. Justin Ferguson says, “As the sharing economy of Airbnb continues to boom, there are increasing issues that come with the management and legality of these properties. “Currently, local councils and governments are struggling to keep up with the growth of short- stay rentals and are increasingly put under pressure to implement laws to make this sharing economy explosion fair for everyone.“ he continues. Some key factors that are raised when it comes to Airbnb rentals: As per The Tenants Union, sub-letting must be approved in writing, by the property manager or landlord, which is a step that is largely being skipped by the majority of Airbnb rentals – this breaks the terms of the lease and brings issues of insurance coverage and security. If you are a host of property on Airbnb and you have not declared participation in the sharing economy, then you may be subject to hefty fines from not just the council but the Australian Taxation Office and State Revenue Offices. There is currently a severe lack of understanding between local governments in each state. The NSW government is yet to enforce legislation for short-stay rentals with only six councils within Sydney stating they allow short-term rentals with some requiring permission to be given. 60.8%* of properties available in Sydney are now whole residential properties with body corporates and property managers concerned that the vast expansion of properties are being rented out illegally and disturbing traditional rentals. Justin adds, “The main issue I see with Airbnb in the rental market is that it is unregulated and confusing. Increasingly, we are seeing hosts being fined for not declaring their extra income from their Airbnb rental, as it is technically ‘unauthorised’. “On top of that, the housing market is already in very high demand and challenging to break into without properties being acquired for the purpose Airbnb rentals,” he states. For more information about Ferguson Property Agents, please visit: * For further information or to speak with Justin Ferguson, contact 360 PR: Rachel King – – 02 9571 4448 – 0423 833 814 Shark Shield Announces Breakthrough Long Range Shark Deterrent 2017-04-30T20:00:00Z shark-shield-announces-breakthrough-long-range-shark-deterrent Media Release - 1 May 2017 Following their presentation at the Senate inquiry into shark mitigation and deterrent measures last week, Shark Shield, manufacturers of the world’s only scientifically proven and independently tested electrical shark deterrent, has today announced the pre-production release of a long-range version of its technology. The new Shark Shield Ocean Guardian is based on 20 years of research and utilizes a patented Metamaterial Electromagnetic Transducer, with expectations of repelling sharks within a 100-meter diameter of each unit installed. Lindsay Lyon, Shark Shield CEO says, “The Ocean Guardian has been many years in the making and has come about through a partnership with leading physicists and biologists. We have been able to produce a long-range shark deterrent solution to not only protect beach goers but significantly reduce the environmental impacts caused by using shark nets, drum lines and culling.” The new transducer form is based on technology used to treat patients in the medical field including, oncology, urology and other chronic diseases, with clinical studies demonstrating that the electromagnetic field does not affect the health of humans or ocean life, such as sharks or dolphins. “Sharks have small short range electrical receptors in their snouts used for finding food. Shark Shield’s electromagnetic field causes unbearable spasms in these sensitive sensors, which turn sharks away, this has been well proven over the past twenty years. The Ocean Guardian leverages this weakness in sharks to not only deter them, but in the long run we hope to teach them to stay away from beaches protected by Shark Shield,” says Lyon. “Classical conditioning, also known as Pavlovianor respondent conditioning, refers to a learning procedure in which a biologically potent stimulus, such as food, is paired with a previously neutral stimulus, such as long term use of Shark Shield Ocean Guardian. With our Ocean Guardian in place, over time sharks will learn to not enter the area and over time will avoid the area due to the unpleasant effects of the electromagnetic field,” adds Lyon. Facts about the Shark Shield Ocean Guardian: The Ocean Guardian transducer utilizes Metamaterials, or sometimes also known as Artificial Electromagnetic Materials, these are new materials, which have anomalous interaction with electromagnetic fields. The engineering of these unique materials results in physical properties not otherwise obtainable with natural materials enabling advanced improvements in the performance of conventional electromagnetic devices. Starting from these concepts and theoretical background of artificial electromagnetic materials and metamaterials, Shark Shield has developed a transducer with significantly improved losses. The creation of this negative index material has resulted in a reduction of transducer losses in producing electromagnetic fields, this innovation has led to the new long range technology in the new Shark Shield Ocean Guardian Shark Shield is seeking a $1M in investment capital to complete the commercialization of the Ocean Guardian, which will also be targeted at the global luxury yacht market, and will be partnering with independent scientists to further validate the company’s own extensive testing. About Shark Shield Shark Shield is the world’s only scientifically proven and independently tested electrical shark deterrent. Sharks have small short-range electrical receptors in their snouts used for locating food. Shark Shield’s unique three-dimensional electrical waveform turns sharks away by causing unbearable spasms in these sensitive receptors. Used by professionals, such as navies around the world, Shark Shield is a safety device providing peace of mind, while supporting the conservation of sharks. If you’re serious about adventure, you wear a Shark Shield. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ For further information or to set up and interview with Lindsay Lyon from Shark Shield, please contact: Rachel King @ 360 PR: 0423 833 814 or Inner West Trends from Q1 with Cameron Nicholls 2017-04-27T03:07:32Z inner-west-trends-from-q1-with-cameron-nicholls Abbotsford based property expert and founder of Nicholls & Co Estate Agents, Cameron Nicholls, recaps the results from the first quarter of 2017 and shares his predictions for the inner west in the run to the end of financial year. Cameron Nicholls, Founder and Principal of Nicholls & Co Estate Agents, says of the next quarter (Q2), “With Easter and Anzac Day at the start of the quarter, the market will start off quite unsettled as with the holidays usually comes a slower start in the housing market than normal.” No need to fret, Cameron reassures, “I expect that there will be a flurry of new listings in the form of one and two bedroom apartments hitting the market at the beginning of the second quarter. So, it’s looking up for people looking to enter the property market or downsizing from the family home to apartment living.” Abbotsford Property Statistics for Q1: Total properties sold - 21 Highest sale price - $2,060,000 Median sale price - $1,317,083.33 Percentage of houses vs units: 90.5/9.5 The most recent sales from Nicholls & Co include: 27/16 Orchards Avenue, Breakfast Point - $990,000 101/4 Lewis Ave, Rhodes - $1,530,000 11/33 Peninsula Drive, Breakfast Point - $2,700,000 13/22 Harrow Road, Stanmore - $425,000 368 Georges River Road, Croydon Park - $1,251,000 203/12 Orchards Avenue, Breakfast Point - $990,000 For more information go to EcoTools Unveils New Modern Eco Collection 2017-04-27T01:30:00Z ecotools-unveils-new-modern-eco-collection EcoTools®, a leader in authentic beauty, celebrates its 10th anniversary milestone with the unveiling of the New Modern Eco Collection, featuring gorgeous rebranding and new product innovation. With a bold, fresh and contemporary look, the brand advances its makeup brush collection, including pioneering the first-ever makeup sponge made from plant based materials. As part of the 10 year milestone, the entire collection has evolved based on the wants and needs of today’s women and features a refreshed logo and packaging with clean colours and modern metallic accents. Highlight updates include: Redesigned makeup brushes, featuring tapered light-weight brush handles still made from renewable bamboo, for improved comfort and performance, in a brighter wood colour, with contemporary gunmetal ferrules and beautiful ombre bristles. On-package education that takes the intimidation out of the makeup brush aisle. Each product directly links to a recommended colour cosmetic pairing, showcases the end benefit, features a face chart for application and identifies the level of coverage to help simplifying her beauty routine. Continuing to be eco-minded, the entire 2017 collection is comprised of renewable and recyclable materials including tree-free paper, vegetable based inks and RPET clamshell packaging, to help remove materials from the waste stream. 100% vegan and PETA certified, with all EcoTools makeup brushes and sponges you can be assured your beauty routine is as good for the environment as it is for your makeup finish! For more information, please contact Rachel King @ 360 PR: / (02) 9571 4448 Smart Space Saving Ideas! 2017-04-19T00:12:06Z smart-space-saving-ideas Smart Space Saving Ideas Design & Styling Tips by Justine Wilson Media Release - April 2017 With more and more of us compromising space for a vibrant inner city lifestyle, it’s hard to imagine that with a few small changes to our living quarters we can not only create more space, but also a more organised way of living. “There are so many wonderful DIY space saving options out there now! Every home is different and so are your needs and wants, so it’s important to work out which options are within your budget and what solutions are the smartest for your home,” says Justine. Justine Wilson, Director and Principal Stylist at Vault Interiors shares her top space saving tips: 1. Seasonal Storage – Who doesn’t want a streamline immaculate wardrobe? If yours is bursting at the seams, divide your clothing and accessories into seasons. Just pack away and rotate when required. Space bags, shoe storage boxes and under bed storage boxes are all quick, easy and affordable ways to do this. 2. Multifunctional Furniture – Investing in multifunctional furniture is one of the smartest ways to free up more space. Beds and ottomans with storage are the most common and easiest to find. The IKEA Malm bed offers four drawers of storage and an optional bedhead with shelving for books or accessories. 3. Dual Purpose Spaces – Try converting a spare bedroom into both a study area and guest room by using a sofa bed instead of a traditional bed is one great idea. In the past, finding a sofa bed was limiting, however you no longer have to compromise on style as there are many well designed sofa bed options available. 4. Smart Storage – Joinery is a significant way to change the way you live and has endless possibilities when it comes to storage. Unused areas can be transformed into functional storage spaces with only a small amount of work, e.g. bench seating built under windows or storage under the staircase. Something like these stairs (below) require a little more time and money but we think the result is definitely worthwhile! 5. Think Vertical – Why not use walls to create space? Pegboards are flexible and fun and can be used for both practical and display purposes. Regardless of whether you’re hanging cleaning essentials or an ornament arrangement, you can add colour and life to your walls with only a small amount of effort. 6. Floating Furniture – Floating shelves are a light, open and seamless way to display items. We love to utilise perspex or glass box shelving to create a sophisticated and interesting way to showcase items you may not have room to display. These can be stagnant or can act as changing artworks within your home. For more information, please visit Dell Boomi Partners with CRM Online to Automate Data Integration for Field Services Firms 2017-04-18T00:37:33Z dell-boomi-partners-with-crm-online-to-automate-data-integration-for-field-services-firms Sydney, Australia – Apr. 18, 2017 – Leading cloud-based integration platform provider, Dell Boomi, has partnered with Australian field service software provider, CRM Online, to provide local enterprises and mid-market organisations with a simple integration solution for critical business systems and applications. As part of the agreement, CRM Online will combine Boomi’s integration platform-as-a-service (iPaaS) with its Fieldmagic field service solution. This will provide to joint customers a simple means of integrating field services data – such as customer information, invoicing, purchase orders and payment data – with their on-premises and cloud enterprise resource planning (ERP) systems. “A major challenge with implementing field services software is integration into accounting or ERP platforms – particularly for larger on-premises deployments,” said Glenn Richmond, Founder and CEO, CRM Online. “Without a dedicated integration solution, field services organisations rely on manual processes which give way to human error, duplication, and risk to data integrity. Boomi enhances our Fieldmagic solution by providing a drag-and-drop, cloud-based mechanism that enables automated enterprise integration with a wide range of best-of-breed systems.” Unlike competing platforms that often require complex on-premises software installations even prior to designing integrations, Boomi’s architecture provides out-of-the-box connectors for major ERP solutions, and allows organisations to scale based on their unique business requirements. Dell Boomi significantly accelerates delivery, increases the robustness and lowers cost of implementation of any ERP integration with Fieldmagic. “The combination of CRM Online’s Fieldmagic and our iPaaS solution provides joint customers with a ‘quick and easy’ yet comprehensive way to centralise critical systems and applications,” said Michael Evans, Managing Director Asia-Pacific and Japan, Dell Boomi. “This means organisations can use the best-of-breed technologies they want while also ensuring the wider business is properly aligned. This is particularly important for large and diverse organisations which don’t want to be held hostage by inflexible and rigid environments.” About Fieldmagic Fieldmagic is a leading field services platform that combines the flexibility of CRM with quoting, job management, scheduling, maintenance and asset management to provide a leading end to end solution for field service organisations. Visit for more information. About Dell Boomi Dell Boomi (Boomi), an independent business unit of Dell, accelerates business agility by integrating the information organizations need whenever and however they need it. The Boomi integration platform dramatically transforms the way organizations connect, create, manage and govern all their applications and data. As a result, more than 5,300 organizations of all sizes use the Boomi platform to run smarter, faster, and better. Boomi also helps customers drastically reduce implementation times and offers substantial cost savings over traditional integration, MDM, API management and workflow automation solutions. Visit for more information. © 2017 Boomi Inc. Dell and Dell Boomi are trademarks of Dell Inc. Dell disclaims any proprietary interest in the marks and names of others.