The PRWIRE Press Releases http:// 2017-03-28T23:44:28Z Justin Ferguson Property Specialists rebrands to Ferguson Property Agents in 2017 2017-03-28T23:44:28Z justin-ferguson-property-specialists-rebrands-to-ferguson-property-agents-in-2017 Cammeray property experts, Justin Ferguson Property Specialists are proud to unveil their new name and look for 2017. The agency founded by Justin Ferguson in 1998 will now be know as Ferguson Property Agents. The rebrand will see the team grow in their soon to be renovated premises at 514 Miller Street, Cammeray. The new company logo is modern and precise, just like the service the agency offers. In addition to the new name and new look, Ferguson Property Agents will continue to grow their I Love Cammeray community social media pages and will also be one of the sponsors of Norths Rugby Club Juniors. About Ferguson Property Agents: Ferguson Property Agents pride themselves on achieving outstanding results. Their proven history of delivering record prices for residential and commercial properties ranges from individual vendors to government authorities and project developers. Justin Ferguson established the high profile office in 1998. It is strategically located in Cammeray Village. Today, it is the dominating agency in Cammeray, with a large sales team and a substantial property management portfolio. Their longevity in the market means they have strong support throughout our neighbouring suburbs: Northbridge, Crows Nest and North Sydney. For further information go to: www.fergusonproperty.com.au LASER celebrates 30 years as home-grown consumer electronics success story 2017-03-28T22:35:00Z laser-celebrates-30-years-as-home-grown-consumer-electronics-success-story Sydney, Australia, March 2017 – LASER, the Australian-owned electronics company with a focus on affordable, innovative technology for all, has this month celebrated its 30th Anniversary celebrations with the unveiling of a range of new products set to take the company into its next decade.   Launching a new $50 selfie drone and extensive range of power banks, USB-C accessories and Navig8r dashcams, it is a long way from the small shopfront in Sydney’s Surry Hills that opened in 1987 to sell floppy disks, computer keyboards and mice.   With more than 300 product lines and 50 local employees, LASER puts its commitment to continuously evolving its product range at the centre of its longevity.   “From a very early stage we instituted an internal challenge to turnover our range by at least one-third every year, sourcing new products based on market needs and feedback from our retail partners. This is a huge number by any measure, and constantly forces us out of our comfort zone both in terms of new technologies and evolutions of existing ones.” said Chris Lau, Managing Director of LASER.    “Without having control of our manufacturing and being able to swiftly react to opportunities, this wouldn’t be achievable, yet we continue to see our range constantly and quickly evolving.”   Over the course of three decades, LASER has built its reputation among retailers and consumers alike as the value brand of choice, with long-standing relationships with Harvey Norman and Big W to name a few who look to LASER as enabling consumers to access technology at an affordable price point.   “We know exactly who we are and what our benefit is to consumers, and play an important role in helping many Aussies enter the market for new technologies, while providing affordable, reliable and quality options across the board for both new and ongoing technologies. We proudly wear the moniker ‘value brand you can trust’,” continued Lau.   LASER took its name from the optical media it sold as it commenced trading and has continued to evolve over the years. Today, LASER has market-leading positions, including dashcams via its Navig8r brand, powerbanks, and affordable AV.   “Our Navig8r sub-brand, itself 10 years old this year, is the best-selling dashcam brand in the country. Consumers can enter the market for just $60, while we also deliver on innovation with the 818 Pro X, which offers Australian State-specific school zone data, something unique to the market as it was built specifically to order for Australian consumers.”   “Looking ahead, we also see Affordable AV and USB-C as key drivers, and are also launching Wi-Fi wireless speakers, premium certified UHD HDMI cables and Ultra HD streaming box media centres.”   “We are proud to have proven longevity in the market, especially as many brands and technologies have come and gone in this industry over the 30 years we have been in business, and thank our partners, employees and broader industry stakeholders for their support. While we celebrate today, our focus remains firmly on the future, and the next 30 years.” concluded Lau.   LASER are celebrating 30 years by reveling in the success of products from key categories including:  Navig8r Selfie Drone Lightweight and portable, this four-propeller Wi-Fi enabled Selfie Drone is accessed and controlled by an easy-to-use smartphone app (iOS/Android). Boasting a one-button take off, land and 360-degree flip, users can adjust the drone’s speed and altitude all from their smartphone. With the ability to take photos and videos as it follows you around, the Navig8r Selfie Drone offers 8-minutes of flight time within a 30m control range.RRP $50 from Big W  Navig8r 818 Pro X Crashcam A cutting-edge dash camera that takes in-vehicle incident recording to the next level, the Navig8r 818 Pro X Crashcam features Super Full HD image quality that delivers meticulously detailed footage. Built exclusively for the Australian market, the 818 displays the vehicle’s actual speed (as measured by GPS) as well as speed cameras, red light cameras and school zones which are preloaded with correct Australian state school zone times to warn drivers of an impending change in speed (and possible infringement). The Navig8r Crash Cam Pro X also features journey review with Google maps, automatic event recording and park mode which activates camera recording even when your car is unattended. Using the included software, drivers are able to review video footage, speed, time, date and location information on Google Maps, making it easy to prove at fault incidents.RRP $299 from Harvey Norman and www.laserco.com.au  LASER PB-CJ6000 Portable Power Bank and Car Jump Starter | RRP $79.95 | Harvey Norman As the latest addition to LASER’s extensive portable power range, the PB-CJ6000 is compact and portable enough to fit almost anywhere, from the glovebox to your satchel or your back pocket. A handy gadget that can charge all USB-enabled devices, this multi-purpose accessory also connects with the supplied car jump cables to kick-start a fully flat battery. With 6,000mAh of power, a 4-in-1 USB charging cable (Mini and Micro USB, 30pin and 9pin Apple to USB) for smartphones, tablets and cameras, the PB-CJ6000 also offers security benefits thanks to a high intensity LED light with strobe function for attracting attention. Built-in safety features that protect the consumer, their car and the power bank, a high efficiency cell from the quality Lithium battery boasts 75% retention after 12 months, making this a durable companion in the glove box or in your bag.RRP $79.95 from Harvey Norman and www.laserco.com.au  ImageryLASER 30th Anniversary Image Library  About LASER In 1987 LASER started out in a Surry Hills garage, importing and selling 5.25” floppy disks and storage cases. Today, we’re one of Australia’s fastest growing and most trusted consumer IT and consumer electronics solutions providers. Specialising in bespoke solutions, our product range now spans more than 13 categories and 500+ products. Autumn Property Trends with Cameron Nicholls 2017-03-27T01:03:22Z autumn-property-trends-with-cameron-nicholls From record-breaking temperatures to all time high rainfalls, the shift from summer to autumn has certainly been quick! With a new season brings a change in the property market as well as an opportunity to maximise the cooler weather and end of day light savings. In order to make the most of what autumn has to offer, Cameron suggests: Clean your windows: With the recent downfalls Sydney has experienced this is even more important. You’ll be amazed at the difference it will make! Introduce autumn colours and hues: Throws, cushions and even lightweight curtains are a great way to give a home an instant lift and won’t break the budget. Twilight opens: The autumn sky sets the scene for ambient twilight property showings. Turn the end of daylight savings into a positive. Update the exterior: Trim all trees back, clear the leaves out of the gutters and make sure your property looks low maintenance, even if that isn’t the case! Create an outdoor dinning room: Use pavers to create a dedicated outdoor dining space, this time of year it’s slightly cooler and there are less insects to battle. Present an outdoor room to potential buyers before winter hits. About Nicholls & Co Estate Agents: Nicholls & Co is a boutique modern agency focused on the person first and foremost and then the property. They do not work with clients, they work with people. Through personal attention and connecting with people on a deeper level they are able to comprehensively understand how best to deliver the results desired. For further information go to: www.nichollsandco.com.au Hello Social founder launches new social media tool Rivuu 2017-03-23T23:29:48Z hello-social-founder-launches-new-social-media-tool-rivuu A new social media content approval and scheduling software, Rivuu, is helping marketers reduce the time spent working on social media by streamlining the workflow for faster turnaround times and some of Australia’s largest agencies and brands are already using it. Rivuu enables marketers to reduce the time spent using social media without compromising results. It has already seen over 1000 users sign up since its launch and boasts a client list that includes the likes of Mazda, Ogilvy, Carlsberg, World Vision, Brut, Leo Burnett and jewellery brand Pandora. Launched in January this year, Rivuu was founded by Max Doyle, who is also managing director of Sydney based social media agency, Hello Social,. The technology was launched after Max and his team of 16 were experiencing the bottleneck that many companies struggle with when it comes to getting social media content approved and scheduled. “We realised at Hello Social there were just too many people and tools involved in the content creation, approval and scheduling process. We thought if we could have the whole process in one tool it would significantly improve productivity. So, we created a platform that brings copywriters, graphic designers, community managers and clients/managers all together, making it possible to approve and schedule content with one click,” says Max. Once content is created and approved, Rivuu ensures users schedule it on Facebook, Twitter and even Instagram at the optimum time for maximum reach and engagement. Rivuu analyses the best time of day and the day of the week to find the optimal time to schedule each post. “We wanted to make the functionality of the user experience as intuitive as possible. All content can be viewed on one calendar and sorted by platform, category and schedule stats. The customisable workflow means users can also adjust their content approval process to fit any team structure, adding as many approval rounds as they need.” Social media is becoming an increasingly important tool for marketers to grow their businesses. A significant 63% of marketers use social media for 6 hours or more a week and 39% for 11 or more weekly, according to Social Media Examiner[1]. “We’ve had overwhelmingly positive feedback from our clients who all say they’ve noticed a considerable reduction in the time it takes get content approved and scheduled.” Rivuu is now looking to expand with Max heading to the US this month to meet with investors. “We’ve been in talks with several VCs who’ve expressed interest and have already received a series A funding offer,” says Max. https://rivuu.com/ [1] https://www.socialmediaexaminer.com/wp-content/uploads/2016/05/SocialMediaMarketingIndustryReport2016.pdf 7 Ways to Create Quirky and Fun Kids’ Rooms 2017-03-20T01:18:17Z 7-ways-to-create-quirky-and-fun-kids-rooms These days there is no end to the cool, quirky and fun style parents can inject into their kids’ rooms. Designer and DIY parents alike are keen to add magic to their little ones’ special spaces and these hot trends are sure to inspire. To stay on trend with the latest kids’ room trends, Justine Wilson, Director and Principal Stylist at Vault Interiors shares her top tips: 1. Neon Colour Pops – Neon is back! We love the fun way in which neon accents can add zing to any kids’ space. But beware! Use in moderation to avoid overpowering the room. 2. Shared Spaces – Space is at a premium these days and whether you have decided your little ones should share for that reason, or merely for the fun that sharing with your sibling can offer, shared spaces don’t have to be rigid in design. 3. Geometric Patterns – The geometric trend isn’t going anywhere! We love how these bold graphic prints and patterns are becoming a classic look but also add a playful but ordered style to the space. They can easily be adapted to any gender and also suit-shared spaces. Removable wallpaper is a great way to add some geometrics! 4. Monochrome – Monochrome is the new neutral! This palette is cool and edgy while also remaining classic in style. Using bold prints, beloved icons, like our friend Miffy or Nordic/wilderness influences, make this trend perfect for nurseries to teen rooms. 5. Outside In – The spirit of adventure is strong for little people, so it is only natural they love spaces that reflect this. The use of versatile wallpapers makes it easy to create a magical space. Bold wallpapers can be limited to one wall so it doesn’t overwhelm the room. 6. Playhouse Beds – Forget dollhouses! We love playhouses and cubby beds almost as much as kids do! No matter if it’s for sleeping or as a reading nook, playhouse beds are fun for any child. We love the DIY version of this teepee bed by blogger and mummy Sarah of Hello Bowsers. 7. Designer Furniture – When it comes to selecting furniture for any part of your home, well designed and functional is a must, so buying for your child’s room is no exception. For a long time kids’ bedroom furniture was limited to one or the other. Pioneers like Lilly and Lolly changed that and Incy Interiors has both beautiful and long-lasting pieces. For further information please go to: www.vaultinteriors.com.au Dell Boomi Acquires ManyWho 2017-03-17T00:29:32Z dell-boomi-acquires-manywho ROUND ROCK, Texas, Mar. 16, 2017 – Dell Boomi™ (Boomi) announced it has completed a transaction to acquire ManyWho™, a unified cloud and low-code development platform. ManyWho simplifies workflow automation and allows businesses and developers to turn business processes into rich software applications to connect employees, customers and core systems. Workflow automation is a critical need for modern businesses and organizations pursuing digital transformation and IT modernization. Adding the ManyWho low-code capabilities to Boomi’s market-leading integration platform accelerates the company’s ability to deliver workflow automation to customers on a unified platform, something no other company can match. The acquisition unlocks the ability for businesses to maximize best-of-breed cloud applications, driving efficiency, increasing time to value and building a competitive advantage. With the addition of ManyWho, the Boomi platform provides customers with the enabling technology to address the challenges of Hybrid IT. Now, the platform allows businesses to connect, manage data changes, ensure data quality and re-establish efficient business processes across your IT landscape. Boomi is the world’s leading cloud integration platform. ManyWho is rethinking the way businesses manage workflow automation. Together, the Boomi platform offers the only solution where customers can move, manage, govern and automate data and processes in a unified way. “Both Boomi and ManyWho were born in the cloud and are cloud native. Without an on-premises legacy to manage, Boomi provides instant access to services with no installation, effortless and automatic software upgrades and crowd-sourced ease-of-use to achieve short time-to-value,” said Chris McNabb, CEO of Boomi. “Boomi plus ManyWho brings world class integration together with leading cloud workflow automation. This combination provides our customers with a connected workflow which is key to an efficient and differentiated business.” “Boomi is a perfect fit for ManyWho. Both companies are committed to delivering innovative ways to help companies move fast, be nimble and collaborate at scale,” said Steve Wood, co-founder of ManyWho. “Joining Boomi allows ManyWho to scale quickly, offering businesses the end-to-end integration solution they need to drive Digital Transformation.’’ ManyWho was founded in 2013 and is headquartered in San Francisco, California. Boomi plans to keep ManyWho’s employees and existing operations, and will continue to invest in additional engineering, channel, marketing, professional services, support and sales capability to grow this business. To learn more about how these new Boomi workflow features can help your business or see a demonstration, please visit: www.boomi.com/workflow. About ManyWho ManyWho is an agile, enterprise-level, cloud-based, application development platform. Agility doesn’t have to mean compromise however – ManyWho builds social, mobile (including offline) and real-time applications that can run on any desktop or mobile device, operating system or platform. Headquartered in San Francisco and with a presence in Exeter, UK, ManyWho is revolutionizing the world of business process effectiveness by helping corporations get the best out of their existing applications and investments. About Dell Boomi Dell Boomi (Boomi), an independent business unit of Dell, accelerates business agility by integrating the information organizations need whenever and however they need it. The Boomi integration platform dramatically transforms the way organizations connect, create, manage and govern all their applications and data. As a result, more than 5,300 organizations of all sizes use the Boomi platform to run smarter, faster, better. Boomi also helps customers drastically reduce implementation times and offers substantial cost savings over traditional integration, MDM and API management solutions. Visit http://www.boomi.com for more information. © Dell and Dell Boomi are trademarks of Dell Inc. ManyWho is a trademark of Boomi Inc., a Dell subsidiary. Dell disclaims any proprietary interest in the marks and names of others. # # # New Real Techniques Diamond Sponge 2017-03-13T22:50:46Z new-real-techniques-diamond-sponge The hugely popular Real Techniques Bold Metals Collection™ adds its first sponge to the collection – introducing the Miracle Diamond Sponge. Designed by internationally renowned professional makeup artists and beauty vloggers, Sam and Nic Chapman, the new sponge offers precision application when blending shadow. Erica Galea, Marketing Manager of Chemcorp International, says, “We’re pleased to announce this gorgeous new sponge is now available in Australia! The Bold Metals Collection has been popular since launching in July 2015, and we expect this sponge will be loved just as much! The marble swirl pattern is very on-trend, too.” The multi-faceted Miracle Diamond Sponge is designed to work with multiple products on different areas of your face. No two sponges are alike – each has its own unique swirl design. How to use the new Miracle Diamond Sponge: TOP: Buff and blend out makeup for a flawless finish LARGER FLAT SIDES: Function as a wedge to apply makeup to larger areas like the forehead and cheeks SMALLER FLAT SIDES: Great for precision contouring around the eyes, mouth and brow bone POINTED TIP: Covers small imperfections Use the sponge damp for dewy application and dry for full coverage powders. For best results and hygiene, it is recommended to replace the sponge every 1 – 3 months. The new Real Techniques Bold Metals Collection™ Miracle Diamond Sponge is available now for an RRP of $24.99 at Priceline and online at www.realtechniques.com.au. New 1000 Hour Instant Brows: Eyebrow Mascara 2017-03-13T05:10:41Z new-1000-hour-instant-brows-eyebrow-mascara 1000 Hour is excited to announce the launch of their brush-on tinted eyebrow mascara. Now you can create beautiful brows in an instant! Enhance your beauty with brows that frame your face and define your eyes. 1000 Hour Instant Brows provides buildable, long-wearing colour. The coloured gel tints the brows to provide a natural, even and comfortable hold, whilst the buildable colour boosts brow depth. The light gel base tames and sets eyebrows for naturally full and defined arches. It is easily applied with the mascara wand without the clumping and flaking. Erica Galea, Marketing Manager at Chemcorp International says, “Brows can make or break an entire makeup look. Bold brows are very on-trend right now; and I don’t think we’re going to see them disappear anytime soon! Brow products are now an essential for beauty enthusiasts right through to the professional makeup artist. “There was so much demand for this product to be developed. It’s so convenient to be able to pull the wand out of your bag for a quick and easy application. Plus, the Clear is fantastic to groom and set even if you already tint your brows.” adds Erica. 1000 Hour Instant Brows application steps: Choose the 1000 Hour Eyebrow Mascara that best matches your natural brow/hair colour Apply using light upward and outward strokes to define the shape Gently blend with the tip to the outer edge to form an arch To remove simply use cleanser or makeup remover 1000 Hour Instant Brows is available in four shades: black/dark brown, medium brown, light brown/blonde and clear. 1000 Hour Instant Brows is available now for a RRP of $9.99 at Priceline and online at www.1000hour.com.au How to find the right property stylist for your home 2017-03-08T03:59:04Z how-to-find-the-right-property-stylist-for-your-home Not all property stylists are the same. Cameron Nicholls, Founder and Principal of Nicholls & Co Estate Agents provides his tips to match-make the right property to the stylist. Engage more than one – It’s better to have at least two or more who have different styles and looks. Let them work their magic – You don’t need to be there, they are the experts so let them do what they do best. Remember you can use existing items – Stylists can work with existing furniture and simply add some sparkle, colour and freshen up. Make sure there is and extension option – Just incase the auction or campaign doesn’t run to plan you need a buffer. Have options – Budget and premium stylists and or packages. “You wouldn’t wear Dior to the rugby so make sure you find the appropriate match when it comes to presenting a property,” says Nicholls. www.nichollsandco.com.au Decadent Bathrooms – DIY tips that won’t break the bank! 2017-03-06T02:49:26Z decadent-bathrooms-diy-tips-that-won-t-break-the-bank Bathrooms are no longer merely functional spaces lacking personality! Introducing the new 2017 bathroom, where we are spending more and more time on beauty application, personal care, detoxing and de-stressing. To stay on trend with the latest bathroom trends, Justine Wilson, Director and Principal Stylist at Vault Interiors shares her top tips. Justine’s top 9 DIY tips for decadent bathrooms that won’t break the bank: Tap Ware Feature – Make a statement! Consider matt black, gold or rose gold tap ware for an on-trend statement feature. Upsized Tiles – Use large floor tiles and repeat the floor tiling as a feature wall to create a modern and glamorous look bathroom. Gloss Away – Choose a darker colour or gloss finish for your floor or feature tile to create a luxurious feeling. Neutral Palette – Opt for a neutral palette so your bathroom won’t date quickly. Floating Design – The “floating” design element is popular with vanities now and it a great way to create the illusion of space. Oversized Mirror – An easy and affordable way to enhance the sense of scale and space in the bathroom. Natural Material – Introducing natural material like marble will always give your bathroom and upmarket and glamorous feeling. Metallic Accessories – Scented candles, gold bowls for soaps and beautiful hanging feature lighting pendants give a glam pop. Accent Colours – Introduce accent colours with bath towels and flowers to help add decadence to the bathroom. For further tips and information go to: www.vaultinteriors.com.au Can sharks be taught not to attack humans? 2017-03-05T19:00:59Z can-sharks-be-taught-not-to-attack-humans Shark Attack Training Can sharks be taught not to attack humans? Shark Shield, the world’s only scientifically proven and independently tested electrical shark deterrent technology, is challenging the status quo by posting the question ‘Can sharks be taught not to attack humans?’ at the upcoming International Surfing Symposium. Held on Monday, 13th and Tuesday 14th March on the Gold Coast Australia, Shark Shield Managing Director Lindsay Lyon will pose the question as part of a panel discussion with some of the world’s leading shark experts. “In psychology, classical conditioning is best known from the experiments by Ivan Pavlov where a stimulus was presented and then the dog was given food, after a few repetitions when the stimulus was presented the dog would salivate without food,” Lindsay says. “CSRIO scientists have noted that tracked sharks often follow the same route annually stopping at the same beaches along the way, literally to the day. Could the longer-term use of proven electrical deterrents on surfboards over time generate a conditional response in sharks? “If a shark’s electrical receptors spasm uncontrollably from the FREEDOM+ Surf electrical deterrent every time it swims by a surf break, will it stop swimming by that particular break. Can electrical deterrents be used to teach sharks to avoid humans?” Lyon hypothesizes. In 2016 the UWA Ocean’s Institute released the third independent scientific research paper proving Shark Shield as the only device that effectively turns sharks away. This peer-reviewed paper showed adventure sport participants can significantly remove risk in activities like diving, spearfishing, kayaking and surfing. In reviewing the UWA research, The Australian Geographic magazine wrote “Great White Shark deterrent almost 100% effective.” In 2012, Dr Charlie Huveneers from the South Australian Research and Development Institute (SARDI) and Flinders University tested the effectiveness of Shark Shield. Part of this independent scientific testing used a seal decoy off the coast of South Africa, with white sharks consistently aborting shark attack charges on a seal decoy with the Shark Shield device turned on. Dr Vic Peddemors, a renowned shark scientist who has been working with sharks since 1987, was also involved in statistical testing of Shark Shield’s effectiveness back in 2003 in South Africa on white sharks. During this testing it was shown that by using a Shark Shield the probability of an attack was reduced from 0.70 to 0.08 with no sharks taking the bait during testing. Choice Magazine, an independent leading Australian Consumer Research organization, published their own review of shark deterrents in January 2016 confirming Shark Shield as the only deterrent with scientific evidence of its effectiveness. “Shark Shield’s effectiveness is as proven as Pavlovian theory, the theory of teaching sharks has significant merit and it’s now a case of working with the scientific community and governments to test it, and in the process make a difference to improving local economies and tourism without sacrificing human or marine life,” added Lyon. Click here to see an animated video demonstrating how the FREEDOM+ Surf creates a protective electrical field which is proven to turn sharks away. About Shark Shield Shark Shield is for professional adventurers. It is the world’s only scientifically proven and independently tested electrical shark deterrent. Sharks have small short-range electrical receptors in their snouts used for locating food. Shark Shield’s unique three-dimensional electrical waveform turns sharks away by causing unbearable spasms in these sensitive receptors. Used by professionals, such as navies around the world, Shark Shield is a safety device providing peace of mind, while supporting the conservation of sharks. If you’re serious about adventure, you wear a Shark Shield. www.sharkshield.com.au For further information or to set up and interview with Lindsay Lyon from Shark Shield, please contact: Rachel King @ 360 PR: +61 2 9571 4448 / +61 423 833 814 or rachel@360pr.com.au Leading location-based social intelligence company hires former Cisco exec 2017-03-02T23:00:00Z leading-location-based-social-intelligence-company-hires-former-cisco-exec Sydney, Australia – 3 March 2017: Local Measure, the leading location-based social intelligence platform, has hired Peter Hughes as VP Strategic Alliances.   Hughes fills a new position in the technology company, one that represents the level of maturity the company has reached as it looks to grow its strategic partnerships.   Local Measure’s CEO and Founder, Jonathan Barouch, commented, “Local Measure’s platform integrations have developed significantly in the last six months, making this the right time for the company to develop and capitalise on its partnership and channel strategy.”   “We’re delighted that Peter is bringing his deep experience in technology sales and channel management to the company. As Local Measure continues to focus on its global routes to market, having the right strategic practitioners in place is essential.”   Local Measure’s platform partners include Facebook, Instagram, Sina Weibo, and the Commonwealth Bank of Australia. Hughes will be tasked with managing all channel partners, developing the reseller relationships and building strategic alliances.   Hughes brings valuable experience from his 16 years at Cisco. His most recent role at Cisco was Global Director of Sales, where he managed a team across APJ, EMEAR and the US to establish new routes and channels to market for Cisco’s cloud software as a service (SaaS) collaboration product Cisco Spark. Previously Hughes led the APJ Collaboration team and prior to that the ANZ Collaboration team.   Hughes said, “The intersection of mobile, social and digital customer experience is now a boardroom discussion and Local Measure is uniquely positioned in its capabilities to help businesses develop customer engagement. I intend to continue to develop the existing alliances that Local Measure has, and to work with Jonathan and the team to create more opportunities at this junction between technology and customer engagement.”   Headquartered in Australia, with offices in Singapore, Dubai, London, Miami and Los Angeles, Local Measure has proprietary technology that allows brands and businesses to deliver exceptional service to their customers, engage with them in real-time to resolve service issues, and acquire the rights to use user-generated content.   - ENDS - About Local Measure Local Measure is the leading customer intelligence platform in the tourism and hospitality sectors. Local Measure’s clients include many of the world’s largest tourism and hospitality brands. The company merges local content, social media and mobile technology to provide customers with live access to operationalise customer data, rich content and analytics at a local level. For more information about Local Measure, visit our website and follow us on Instagram and Facebook.   Read more about Local Measure’s integration with Cisco Spark and Cisco Meraki. New Lifefactory Baby Collection 2017-02-28T02:52:43Z new-lifefactory-baby-collection VGM International is pleased to announce a beautiful new range of colours to join the Lifefactory Baby Collection. Loved globally by celebrities, bloggers and social influencers, Lifefactory glass bottles are responsibly made with healthy materials, authentic heritage and durability by design – perfect for infant feeding. Mikaela Barratt, Marketing Manager at VGM International says, “Lifefactory baby bottles have been designed to take your baby from cradle to table, with interchangeable lids that will accompany your baby’s growth every step of the way! In fact, Lifefactory was founded as a baby bottle company by a Pediatric Feeding Specialist with over 17 years of hospital experience and an award- winning integrative designer. Both of them combined smart design, years of pediatric experience and quality materials to deliver products that not only beautiful but safe and practical too. “Lifefactory products are made from the finest materials available: virgin glass (no impurities) and teats are all made in France and the medical-grade silicone sleeves are made in the U.S.” adds Mikaela. Environmentally friendly and easy to clean (you can see inside and know your bottle is clean!) Lifefactory bottles have been designed to be dishwasher safe with no narrow openings. The best part is that glass requires no liner (aluminum), uses no harmful chemicals (plastic) and has no taste transfer (stainless steel). Each piece is BPA/BPS-free, phthalate-free and FDA approved! Lifefactory’s bottles don’t only offer a beautiful array of colours, but they also provide a comfortable, non-slip gripping surface to improve durability and protection from life’s occasional bumps. As they are made from medical-grade silicone, they are absolutely safe to gnaw on! Baby Bottles available in the Lifefactory Baby Collection: 120ml Baby Bottle with Stage 1 Teat (0-3 months) – RRP $34.95 250ml Baby Bottle with Stage 2 Teat (3-6 months) – RRP $39.95 Teethers (2 pack) - $34.95 Available in a range of colours: Blanket, Cantalope, Lavender, Mint, Pink, Blueberry, Papaya, Royal Purple, Kale and Raspberry Baby Accessories are also available separately: Flat Cap (2 pack) – RRP $7.95 Teats (2 pack) – RRP $12.95 Sippy Lids (2 pack) – RRP $19.95 The Lifefactory Baby Collection is available now at Everten.com.au as well as local independent kitchenware and gift retailers. For further information, images or product requests, please contact the 360 PR team: Rachel King – P: 02 9571 4448 or 0423 833 814 E: rachel@360pr.com.au Media Release - 360 PR Turns 5 2017-02-22T02:33:12Z media-release-360-pr-turns-5 Australian PR Agency Turns 5: Celebrating 5 years of exceptional service & real results This month marks the 5th Birthday of Australian PR Agency, 360 PR. Born in Sydney, 360 PR is one of the leading boutique public relations agencies in Australia and has a history of working with some big name brands, including; Real Techniques, EcoTools, Bounce Natural Energy Balls and Shark Shield. Lisa Solomons, 360 PR Director says, “Over the past five years we have been building our portfolios across beauty, home & lifestyle, along with developing and nurturing our strong relationships with key media, influencers and brands alike. A big thanks goes to all of our clients, past and present… We are excited to celebrate this milestone and look forward to what the next five years bring!” Representing over 30 brands from start-ups to global leaders in their category, 360 PR pride themselves on providing customised strategies to each and every client. This approach combined with working closely with the CEO to warehouse teams has ensured they consistently deliver and provide clients with real results. Some key results over the past five years have included: Chemcorp International: Achieved over 750 pieces of coverage in 2016 across all key brands. VGM International: Achieved over 80,000,000 impressions and 150 pieces of coverage in 2016 across all key brands. New Shark Shield FREEDOM+ Surf: Managed event strategy, planning, execution to launch the new product. Achieved attendance and coverage across all major national TV networks. Vault Interiors: Achieved over 40 pieces of coverage within the first two months of being appointed the PR agency. ST&G’s Marvellous Map of Australia (UK based company): Launched new product in Australia on a small budget and achieved national and global coverage within two months of activity, including Daily Mail, BuzzFeed, Mashable, Domain, Lifehacker and all metropolitan newspapers and news sites. “In 2017 we have plans to grow the agency by securing a mass haircare and colour cosmetics brands as well as expanding our home category beyond kitchenware and move into furniture and accessories. We’re ready to take the leap with innovative brands and showcase the true value of PR,” adds Lisa. About 360 PR 360 PR is a boutique public relations agency that provides its clients with exceptional service, commitment to delivering real results and personal touch from start to finish. 360 PR focus on the strategy delivered and are also committed to delivering measurable results. With a can-do attitude, 360 PR treat brands as their own. www.360pr.com.au For further information or to enquire about our services, please contact: Rachel King | (02) 9571 4448 | 0434 820 542 | rachel@360pr.com.au Platinum Beauty Launches Makeup Collection 2017-02-21T22:00:00Z platinum-beauty-launches-makeup-collection The new Makeup Brush Collection by Platinum Beauty is now available in Australia exclusively through Woolworths. Designed by makeup artists with precision cut soft, synthetic bristles, the new Platinum makeup brushes balance control and comfort with two-toned handles in sleek silver and gun-metal grey. With a range of online tutorials by Oz Beauty Expert, Bonnie Gillies, there is a how-to video for each brush with detailed demonstrations – perfect for a beginner or the makeup enthusiast! The new makeup essentials from Platinum Beauty include: Base Blending – Shaped to gently blend foundation for a flawless finish. Apply using a buffing motion until blended. Use with liquids and cream foundations, or with powder to set target areas. RRP $14.99 Blush – Shaped to softly and precisely sweep across the cheek area for added colour and definition. Apply blush from the cheek in an upward motion. Use with powder blushes. RRP $18.99 Powder – Cut to sweep powder evenly across the surface of the skin. Use to gently set makeup and create a flawless skin finish. Lightly dust powder over makeup using a sweeping motion. RRP $19.99 Contour Eye – Tapered, dense bristles effortlessly add impact and definition to the eye crease. Apply using a sweeping side-to-side stoke along the eye crease. Use with powder or cream eye shadow. RRP $9.99 Eye Shadow – Full round shape for all over eye shadow shading, highlighting and blending. Apply to lid or crease and blend using a side-to-side motion. Use with powder eye shadow. RRP $9.99 Platinum Essential Collection – Features three must-have base makeup brushes and brush case. Includes Buffing Brush, Small Powder Brush and Contour Brush. RRP $29.99 Flawless & Precision Sponge Set – The Flawless teardrop sponge builds and blends foundation. Use the tip for concealing under the eye and around the nose. The Precision sponge creates contour on targeted areas. Use with liquid and cream foundations, primer and concealer. RRP $9.99 The new Platinum Makeup Brush Collection is exclusively available now at Woolworths.